Monday, May 11th 2009

Integrated Graphics Chip Market to Disappear by 2012 According to Jon Peddie Research

Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, today announced a new study that indicates the end of the market for the popular integrated graphics chipset, known as the IGP.

After fifteen years of stellar growth the IGP will cease to exist, replaced by embedded graphics in the processor. Integrated graphics are used in desktop and net top PCs, notebooks, and netbooks, and various embedded systems such as point of sale, set-top boxes, and signage systems.

In 2008 67% of the graphics chips shipped were IGPs. In 2011 it will drop to 20%, and by 2013 it will be less than one percent.

However, this will not, as many believe, impact the discrete graphics and add-in board market.

In fact, with hybrid configuration, embedded graphics will enhance the discrete GPU sales.

For a period of time, between 2010 and 2012 there will be three choices for graphics available: traditional discrete GPUs mounted on add-in boards and/or the motherboard, integrated graphics processor (IGP) chipsets, and processors with embedded graphics. One or more of these devices will be employed in PCs.

Companies' market shares will shift as suppliers of IGPs like AMD, Intel, Nvidia, SiS, and VIA find the opportunities for chipsets diminishing.

The first integrated graphics controller (IGP) was Sun Microsystems' LEGOS which came out in 1989 for their SPARC processor. The first integrated graphics controller for the PC was introduced by Silicon Integrated Systems - SiS, for Intel processors in 1997.

The first embedded graphics processor will be Intel's Westmere in Q4 2009, AMD will introduce their Fusion processor in Q2 2011, and both companies will employ 32nm process.

Pricing and Availability
The research report, The Future of Integrated Graphics, is available now for $1,200 (and $950 for TechWatch subscribers.) Please call 415/435-9368 or visit the Jon Peddie Research website at
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11 Comments on Integrated Graphics Chip Market to Disappear by 2012 According to Jon Peddie Research


and about time if you ask me...:laugh:

well lets hope embedded graphics arent proportionally as crappy as IGP when compared to Discrete Graphics, and keep the power low or lower if possible:rockout:
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W00t! Finally!!:D
Then If my GFX card blew, my dad would let me get a new one!!
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lol another late catch up game from AMD who boasted about fusion few years ago and nothing solid yet, shame. By the time AMD comes out with the fusion there will be another Intel stampede.

So if we need better graphics we need to replace the cpu too? nice. more money....
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I remember this was discussed over a month ago. The gist of it is that they are predicting the influx of combo CPU/GPUs will take its place.
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Probably because the GPU and CPU will be one by then
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This will not replace you GPU for playing games, this is for watching video, runing some 3D apps and minior games like chess/card games, and probably will be able to play older games DX7-8 stuff with out much trouble.
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So CPU's will be more like the existing power pc, and sparc with a stream processor attached, and a few fancy bits to make the graphics go.

Now pay me $50
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it's interesting, as nvidia is the only major company of the Big 4 as i call em(AMD/ATI, Intel, Nvidia)that will lose with this transition, unless they help employ a gpu into intel's cpus...which i dout. I still consider ATI it's own company cause ATI/AMD are still seperate divisions from my understanding even though ATI falls under AMD ownership. Wonder if this will hurt nvidia much as their chipsets won't be used anymore once this takes hold. I agree with Selene also, i can't see a GPU on the same silicon as a CPU being near as powerful as a separate add-in board GPU. I can see 8600GTS performance though, and even though intel is coming out with their design 2 years before AMD's, i still see AMD's performing fine when it's released. If anything intel's release will probly help amd on what should and shouldn't be done with the combo, plus AMD has much more experience with graphical processors so i see their chip being of better performance. but dam 2 years is still ridiculous, but i guess they're pouring most of their cash into CPU's, then GPU's since they really needs to get those back up to intel's level. Phenom II definitely caught them up to c2q performance, but i7 is still ahead.
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"I go fast!1!11!1!"

Integrated == Embedded

All that is changing is the location: no more, no less.
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Yeah this is just a dumb way to say that the IGP is going into the CPU instead of the former northbridge chip. Considering how most of the northbridge is in the CPU even now, this isn't even remotely surprising IMO. The hardware needed to drive basic graphics is just itsy bitsy with even 55nm tech, let alone 45nm or 32nm and onward.

Moving the IGP into the CPU will probably make it possible to build even cheaper craptastic ultra-low-end PCs. Fewer chips is better for that.

It may also be that there will be less hardware overall and the work will be done by new instruction sets instead. For ex, apparently current graphics cards do some or all of the 2D in the shader units instead of a separate GUI acceleration unit. Less fixed function hardware that can sit idle depending on what's going on and more general purpose hardware.
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Integrated == Embedded

All that is changing is the location: no more, no less.
Agreed - by the same logic, I could claim that the Integrated Memory Controller market will disappear because IMCs are being integrated into the CPU instead of the northbridge. That'll be $1,200 each, please. :p
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