Monday, August 15th 2011

Sandy Bridge-E Won't Pack Stock Coolers, Intel to Sell them Separately

Intel's upcoming Core i7 processors in the LGA2011 package, codenamed "Sandy Bridge-E," will come in a unique package that's completely different from what's being reported as AMD's, in which self-contained liquid CPU coolers will be bundled with some FX-series processors. Intel's upcoming Core i7-3820, Core i7-3930K and the Core i7-3960X Extreme Edition processor boxes will lack Intel's certified (stock) heatsink-fan (HSF). Instead, Intel plans to sell the certified coolers separately, probably having the same market reach and availability as the processors themselves.

The idea behind this is that the target users of Sandy Bridge-E will most likely use third-party cooling solutions. Hence it makes sense to save them of a chunk of metal they'll probably never use. For those who do use stock cooling, seldom/never overclock, and rely on the Intel certification to go with the cooler, Intel will have the certified cooler available separately for purchase, with its retail partners. Sandy Bridge-E processors have a rated TDP of 130W, though tests by those having access to engineering samples have shown that it can reach as much as 180W on load, even without overclocking. It is expected that PC cooling products manufacturers will have entire lines of LGA2011-ready coolers in time for the launch of Sandy Bridge-E.

Source: VR-Zone
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65 Comments on Sandy Bridge-E Won't Pack Stock Coolers, Intel to Sell them Separately

#1
Casecutter
It comes down to packaging and price and being green!

Intel has a smaller packaging that costs them less, they can continue hold the same retail price as the last high end boxed unit. Environmentally it’s good as for them as they aren’t expending energy wasted in design, production, and shipping a cooler that never gets used. Probably like a bunch I’ve had that end up taking up space; you just tossed in the trash after 5 years. While the very green thing is the savings Intel makes on not supplying them, it’s like a $25 price increase for doing less that’s green!

Honestly, it is a very sensible strategy for all CPU’s to no longer include them, just sell the certification and right to add Intel/AMD “certified” to the cooler manufactures.
Posted on Reply
#2
[H]@RD5TUFF
I don't really see this as a down side, maybe they can take $10-$30 off of the price tag, but I see some of the AMD trolls are already claiming this as scheme to screw customers (PLZ GTFO). :slap:

usually the stock heatsinks sit in the box and do nothing but take up space in my parts closet, so IMO no biggie.
Posted on Reply
#3
happita
I like this.
No HSFs for high-end CPUS sounds like a fine idea to me.

And people said that BD's temps were going to be bad because they were offering LCS :laugh:
To me, this sounds just as bad.
Posted on Reply
#4
[H]@RD5TUFF
happita said:
I like this.
No HSFs for high-end CPUS sounds like a fine idea to me.

And people said that BD's temps were going to be bad because they were offering LCS :laugh:
To me, this sounds just as bad.
I agree, it sounds "bad" but how many people here use the stock coolers, not many if any. But that said, these are aimed at the ultra high end market so. . . really seems some are making a mountain out of a non existent mole hill.

cadaveca said:
I'll never use a stock cooler...as far as I am concerned, no CPU should come with a cooler, not even entry-level ones, and prices should be lowered accordingly without an included heatsink.


I'm all for keeping the metal outta the box, and saving some resources. I'm not even too concerned about paying the same price, with no heatsink, TBH...
^this
Posted on Reply
#5
happita
[H]@RD5TUFF said:

^this
Yea, that sounds good and dandy until customers start returning tons of CPUs because they didn't care to read that it did not come with a stock cooler. You got to remember that the majority of consumers use low-end to mid-level powered PCs. Enthusiasts/Overclockers only account for a very small margin in a rather large retail sales pool. That being said, the top 1 or 2 CPUs ship without HSF, sounds great. Kids who don't know their asshole from their elbow shouldn't be getting the highest end if they don't even care to overclock.
I'm actually still using the stock HSF for my E8400 because I don't need any more than what I have it clocked at. Gaming, which is the main decider in PC hardware for me personally, will not be improved that much if I OC it just a few more hundred MHZ.
Posted on Reply
#6
jpierce55
Fourstaff said:
Ah, but then Intel is going to sell the CPUs at same price with no heatsink.
Exactly! I wonder if this is related to the release delay that was expected.
Posted on Reply
#7
Casecutter
[H]@RD5TUFF said:
but I see some of the AMD trolls are already claiming this as scheme to screw customers (PLZ GTFO). :slap:

usually the stock heatsinks sit in the box and do nothing but take up space in my parts closet, so IMO no biggie.
So, your willing to say that Intel's top CPU SKU will not hold the line on retail pricing, and actually cost less than the going rate of $1050 for the i7-975 Extreme as it is now at Egg? :roll:

And, you keep all your old out-date stuff... I image the show Hoarders!
Posted on Reply
#8
seronx
I hope AMD and Intel do not include heatsinks either, I have a perfectly fine Zalman(which is rated for 350Ws of TDP) waiting for either Sandy Bridge-E or Bulldozer depends which one I buy that gets the highest score in x264 for the best price
Posted on Reply
#9
Hotobu
happita said:
Yea, that sounds good and dandy until customers start returning tons of CPUs because they didn't care to read that it did not come with a stock cooler. You got to remember that the majority of consumers use low-end to mid-level powered PCs. Enthusiasts/Overclockers only account for a very small margin in a rather large retail sales pool. That being said, the top 1 or 2 CPUs ship without HSF, sounds great. Kids who don't know their asshole from their elbow shouldn't be getting the highest end if they don't even care to overclock.
I'm actually still using the stock HSF for my E8400 because I don't need any more than what I have it clocked at. Gaming, which is the main decider in PC hardware for me personally, will not be improved that much if I OC it just a few more hundred MHZ.
I don't understand why people make this counter argument. This is what disclaimer stickers are for. I sincerely doubt that Intel or any company would sell a product like this that absolutely needs something else in order to run without warning people first. Even kids toys have "batteries not included" on the side.

I'll be anything they'll have a big red warning label on the outside of the box that says "STOP etc." and they'll probably have another one on the inside right across the processor itself.

As far as the overclocking thing, this is something else that I believe many people have misconceptions of. First of all "overclocking" is an intimidating word. The "over" part sounds like something you shouldn't do, like overheat. A lot of people wont try it just because of this. I guarantee you that there are a good percentage of people who buy the best just because they think if they do it'll save them from overclocking, or they may be ignorant to the whole process entirely.
Posted on Reply
#10
ensabrenoir
happita said:
Yea, that sounds good and dandy until customers start returning tons of CPUs because they didn't care to read that it did not come with a stock cooler. You got to remember that the majority of consumers use low-end to mid-level powered PCs..
Majority of users won't be building their own pc using high end cpus.Its still outrageous to me that anyone would build one and not consider cpu cooling. Hsf.... naah i'll save the money and buy led fans instead of the regular ones:rockout:!!!--Anyone that falls into that category doesn't respect the culture and needs to be brought to reality by the smell of burnt silicon.
Posted on Reply
#11
[H]@RD5TUFF
Casecutter said:
So, your willing to say that Intel's top CPU SKU will not hold the line on retail pricing, and actually cost less than the going rate of $1050 for the i7-975 Extreme as it is now at Egg? :roll:

And, you keep all your old out-date stuff... I image the show Hoarders!
I never speculated on price, I would hope if there is no heatsink they would lower the price accordingly.

Out of date .. . no . .. anything I can use or is in use I keep the retail box for so I can sell it when it's no longer needed or when I upgrade as most people do. Why would I toss the stock heatsink . . . . I may not want it but the next person who i sell the chip to might.
Posted on Reply
#12
happita
Hotobu said:
I'll be anything they'll have a big red warning label on the outside of the box that says "STOP etc." and they'll probably have another one on the inside right across the processor itself.
You think that stopped some people from dunking their mouths into their favorite cup of coffee from dunkin donuts and ignoring the sign that says "CAUTION, MAY BE EXTREMELY HOT"? I don't think so.

Hotobu said:
I don't understand why people make this counter argument. This is what disclaimer stickers are for. I sincerely doubt that Intel or any company would sell a product like this that absolutely needs something else in order to run without warning people first. Even kids toys have "batteries not included" on the side.

As far as the overclocking thing, this is something else that I believe many people have misconceptions of. First of all "overclocking" is an intimidating word. The "over" part sounds like something you shouldn't do, like overheat. A lot of people wont try it just because of this. I guarantee you that there are a good percentage of people who buy the best just because they think if they do it'll save them from overclocking, or they may be ignorant to the whole process entirely.
I make the argument because it is the reality. In the PC world, there are few things that are missing from a package of let's say...a 2.5" to 3.5" converter for an SSD or no included SATA cables for a motherboard. You can't deny that there is a higher return rate or an increased number of complaint calls because of this.

However, this is the first time we are seeing CPUs shipped without HSFs. It doesn't matter if they put a big bullseye on it, there will be an increasing amount of customer returns because of this. Even if Intel can save this money, it WILL be passed onto pre-built systems via cyberpower/falcon nw or whatever other place builds machines and sells them as wholes...which in turn get passed down to us (depending on what HSFs are put onto them).
But hey....here's hoping they don't pass it down onto regular ole builders like you and me :rolleyes:
Posted on Reply
#13
Hotobu
happita said:
You think that stopped some people from dunking their mouths into their favorite cup of coffee from dunkin donuts and ignoring the sign that says "CAUTION, MAY BE EXTREMELY HOT"? I don't think so.
Sorry no, this is not a valid counter. You can't compare a daily activity like drinking coffee that people are used to and thus take for granted to a once every few year thing that the people ignorant enough not to realize they need an extra part will be more than aware of a big warning label. These are not comparable.

Also SATA cables and the like aren't quite the same because these are relatively ubiquitous interchangeable parts. This isn't the same as something as something that's quasi-unique absolutely necessary to operate a piece of equipment.
Posted on Reply
#14
Jegergrim
TheMailMan78 said:
My dad thought it was a brilliant idea to not use a condom too but we all know how that turned out.
Now dont be to hard on yourself :toast:
Posted on Reply
#15
Damn_Smooth
Hotobu said:
Sorry no, this is not a valid counter. You can't compare a daily activity like drinking coffee that people are used to and thus take for granted to a once every few year thing that the people ignorant enough not to realize they need an extra part will be more than aware of a big warning label. These are not comparable.

Also SATA cables and the like aren't quite the same because these are relatively ubiquitous interchangeable parts. This isn't the same as something as something that's quasi-unique absolutely necessary to operate a piece of equipment.
You must not be from the U.S.. The stupidity of the general population here goes beyond words. Never underestimate the ignorance of some of these neanderthals.
Posted on Reply
#16
Jegergrim
Damn_Smooth said:
You must not be from the U.S.. The stupidity of the general population here goes beyond words. Never underestimate the ignorance of some of these neanderthals.
I agree to a certain extent, but enthusiasts buying these high-end CPU's most likely are equipped with enough common sense to actually realize there's no HSF, since it's not exactly entry-level. Sources say theyll cost from 350-999 dollars, which is quite an investment without reading a description
Posted on Reply
#17
Damn_Smooth
Jegergrim said:
I agree to a certain extent, but enthusiasts buying these high-end CPU's most likely are equipped with enough common sense to actually realize there's no HSF, since it's not exactly entry-level. Sources say theyll cost from 350-999 dollars, which is quite an investment without reading a description
I agree if someone is buying it for themselves, but a lot of these morons have rich relatives and holidays. I really don't think the moron rate will be high, but there will be a few.
Posted on Reply
#18
Unregistered
Hotobu said:
Sorry no, this is not a valid counter. You can't compare a daily activity like drinking coffee that people are used to and thus take for granted to a once every few year thing that the people ignorant enough not to realize they need an extra part will be more than aware of a big warning label. These are not comparable.
I can tell that you've never had to do user support. I understand why you think the argument is absurd, but 'absurd' is SOP when doing user support. You know all those old jokes about users calling tech support because their pc didn't work and it turns out the reason is that it wasn't turned on? Those aren't really jokes but true stories.

As a computer forum, I can guarantee that TPU gets an influx of help requests when these chips hit retail. I sincerely hope I'm wrong and I will admit it gladly if I am, but I fear that I will be right.
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#19
Jegergrim
twilyth said:
I can tell that you've never had to do user support. I understand why you think the argument is absurd, but 'absurd' is SOP when doing user support. You know all those old jokes about users calling tech support because their pc didn't work and it turns out the reason is that it wasn't turned on? Those aren't really jokes but true stories.

As a computer forum, I can guarantee that TPU gets an influx of help requests when these chips hit retail. I sincerely hope I'm wrong and I will admit it gladly if I am, but I fear that I will be right.
Someone has been watching "The IT Crowd" :rockout:
I agree that the argument is far from absurb, but keep in mind this is not OEM PC's, also people recieving top-end CPU's as gifts seems really minimal to me :)
Posted on Reply
#20
Unregistered
Jegergrim said:
Someone has been watching "The IT Crowd" :rockout:
I agree that the argument is far from absurb, but keep in mind this is not OEM PC's, also people recieving top-end CPU's as gifts seems really minimal to me :)
I do wish that my opinion were based only on a tv show and not on personal experience. I think I did consider watching that show at some point but never actually got around to it.
Posted on Edit | Reply
#21
Wile E
Power User
cadaveca said:
All i know is that I have these:

http://www.techpowerup.com/forums/attachment.php?attachmentid=43181&stc=1&d=1313422424


and only have them because there is heatsinks in them.


I'll never use a stock cooler...as far as I am concerned, no CPU should come with a cooler, not even entry-level ones, and prices should be lowered accordingly without an included heatsink.


I'm all for keeping the metal outta the box, and saving some resources. I'm not even too concerned about paying the same price, with no heatsink, TBH...
Ditto.

I don't care about this at all. In fact, I prefer it. I can't count how many stock heatsinks I have floating around, or have thrown away. I'd pay the same price for the cpu without the heatsink just for not having to deal with the damn things. I would've have been buying them in OEM packaging, but those come with a reduced warranty compared to retail.

And I don't know too many people that buy the very best cpu at retail that don't know what they are doing. The ones that don't know what they are doing usually just buy the very best OEM they can afford. Sure, there are going to be exceptions, but that's not the norm.
Posted on Reply
#22
HammerON
The Watchful Moderator
Yep^^^^
Actually hate the stock coolers being included:(
Posted on Reply
#23
eidairaman1
I understand them not bundlinging with the EE version due to it being enthusiast market, but for the other models you still have OEM partners that use the stock coolers, N then the Users who dont overclock.
Posted on Reply
#24
Tatty_One
Senior Moderator
eidairaman1 said:
I understand them not bundlinging with the EE version due to it being enthusiast market, but for the other models you still have OEM partners that use the stock coolers, N then the Users who dont overclock.
Quite right, and those OEM partners who are going to put high end CPU's in their machines will order a cooler with the CPU no doubt.
Posted on Reply
#25
CDdude55
Crazy 4 TPU!!!
Smart move imo, it lowers the SKU's overall cost and when taking into consideration the expected performance and power usage, a stock cooler would be a time waster to include or install on such a chip.
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