Wednesday, May 11th 2016

Radeon AIB Partners "Frustrated" at AMD

Troubles mount for AMD as its Radeon add-in board (AIB) partners have reportedly expressed frustration at the company's lack of competition for NVIDIA GeForce GTX 1080 and GTX 1070 graphics cards, and the timing of the company's May 26 unveiling of its Polaris 10 graphics card, which could be missing in action at the 2016 Computex expo. NVIDIA recently launched its GeForce GTX 1080 and GTX 1070 graphics cards, which are impressive on paper, with timely market availability by May 27 (for GTX 1080) and June 10 (for GTX 1070).

AMD hasn't launched a new performance-segment GPU since 2012. The company has been continuously re-branding its big high-end chips as performance-segment chips of future generations, which inevitably lose out on performance/Watt against NVIDIA, which has been launching new performance-segment chips since the GeForce "Kepler" architecture. AMD reportedly hasn't shared any strategy to counter the GTX 1080 and GTX 1070 with its partners, nor has it named a successor to its R9 Fury series. It is, however, pacifying partners with good price-performance gains for its upcoming "Polaris" chips, which should help it win key mid-range and the lower-end of the performance-segment.
Source: NordicHardware
Add your own comment

91 Comments on Radeon AIB Partners "Frustrated" at AMD

#1
Ferrum Master
About what is this article? Bad news based on air? A bit sour taste... like from fudzilla.
Posted on Reply
#2
enya64
PC gpus are not AMD's bread and butter anymore. Being the inexpensive integrated partner to console manufacturers and other business entities is. They are no longer concerned or financially able to be competitive in any area other than the APU sector. As a gamer it is a little sad, but as long as AMD doesn't official come out saying just that, Intel and Nvidia will be held to decent pricing. I was so proud of my Athlon64 way back when...
Posted on Reply
#3
punani
My guess is that it's "read team only AIB's" (sapphire, XFX ... ) that are pissed .. why would say asus, MSI or gigabyte care ?
Posted on Reply
#4
john_
One more Nviditorial that is trying to pass as news. I am expecting half the tech press that hopes for Nvidia card samples, or got Nvidia cards and wants to publish a "thank you for that sample", to copy this article and push it in the first page as news.
Posted on Reply
#5
Xzibit
Okay this I don't understand.

btarunr said:
Troubles mount for AMD as its Radeon add-in board (AIB) partners have reportedly expressed frustration at the company's lack of competition for NVIDIA GeForce GTX 1080 and GTX 1070 graphics cards, and the timing of the company's May 26 unveiling of its Polaris 10 graphics card, which could be missing in action at the 2016 Computex expo. NVIDIA recently launched its GeForce GTX 1080 and GTX 1070 graphics cards, which are impressive on paper, with timely market availability by May 27 (for GTX 1080) and June 10 (for GTX 1070).

AMD hasn't launched a new performance-segment GPU since 2012. The company has been continuously re-branding its big high-end chips as performance-segment chips of future generations, which inevitably lose out on performance/Watt against NVIDIA, which has been launching new performance-segment chips since the GeForce "Kepler" architecture. AMD reportedly hasn't shared any strategy to counter the GTX 1080 and GTX 1070 with its partners, nor has it named a successor to its R9 Fury series. It is, however, pacifying partners with good price-performance gains for its upcoming "Polaris" chips, which should help it win key mid-range and the lower-end of the performance-segment.
But the article translates to this

Nordic Hardware
Not the first time AMD puts gag
Even more frustrating is said to be the fact that AMD does not seem ready to show off some new graphics card public during Computex in early June.While the company is a closed press event in Macau on 26th May, the information conveyed there to be under embargo and not get published until later in June.AMD's partners hoped to showcase new graphics card models at the Computex trade show stands so far with the gag.

Which sounds like the act that occurred at Computex 2015 when AMD withheld at the official launch of the Radeon R9 300 series but where the partner manufacturerssurreptitiously showed short circuits and behind closed doors.
The very same article says they will be shown.
Posted on Reply
#6
the54thvoid
Xzibit said:
Okay this I don't understand.



But the article translates to this



The very same article says they will be shown.
Nordichardware is suggesting the cards won't be ready for Computex in June... Computex ends on 4th of June, the source article does suggest the cards wont be on show that early.
the information conveyed there to be under embargo and not get published until later in June.AMD's partners hoped to showcase new graphics card models at the Computex trade show stands so far with the gag.
If info isn't published till later in June, how can AIB's show cards early in June? If they are there it will not be for public expo which is the same as not being there. As they say, another closed door invite only event.
Posted on Reply
#7
Xzibit
the54thvoid said:
Nordichardware is suggesting the cards won't be ready for Computex in June... Computex ends on 4th of June, the source article does suggest the cards wont be on show that early.



If info isn't published till alter in June, how can AIB's show cards early in June?
Read the last sentence translated I posted. I'll bold it.

Nordic Hardware
Not the first time AMD puts gag
Even more frustrating is said to be the fact that AMD does not seem ready to show off some new graphics card public during Computex in early June.While the company is a closed press event in Macau on 26th May, the information conveyed there to be under embargo and not get published until later in June.AMD's partners hoped to showcase new graphics card models at the Computex trade show stands so far with the gag.

Which sounds like the act that occurred at Computex 2015 when AMD withheld at the official launch of the Radeon R9 300 series but where the partner manufacturerssurreptitiously showed short circuits and behind closed doors.
Gag usually means don't let information out.
Posted on Reply
#8
qubit
Overclocked quantum bit
btarunr said:
Troubles mount for AMD as its Radeon add-in board (AIB) partners have reportedly expressed frustration at the company's lack of competition for NVIDIA GeForce GTX 1080 and GTX 1070 graphics cards
Yup, they've been rebranding GPUs since 2012 and people wonder why I don't bother with their products any more. :shadedshu:

I've said it before and I'll say it again: I'm not a fan of either AMD or NVIDIA. I want to two strong competitors slugging it out for our money and preferably in a price war. This would result in increasingly better tech at increasingly better price points, but we don't have this as things stand.

Technical advancements in computers are supposed to lead to better technology each generation at the same or lower price point. Without this critical competition NVIDIA is giving us better tech each gen at increasingly higher price points and that seriously sucks for us. For this gen, it looks like the mid tier GTX 1080 (GP104) is going to be priced at the same price as the previous top end GTX 980 Ti (GM200) while the as yet unannounced top end "GTX 1080 Ti" that I'm interested in is going to be significantly more expensive, perhaps at Titan levels, which would place it out of my reach as no way am I spending £800-£1000 on a graphics card.

And in other news, this is forum post 12000. :peace:
Posted on Reply
#9
the54thvoid
Xzibit said:
Read the last sentence translated I posted. I'll bold it.



Gag usually means don't let information out.
We're going to go round in circles but I'll be explicit.

I took your post to mean AMD partners will show cards at Computex in the public halls.
However, that seems it is only for an invite only, closed door event. So really, the cards wont be on show.

I quoted the line from Nordic that references the 2015 closed door invite to illustrate my point.

So I think we both are saying cards will be at Computex but I am suggesting the source article states invite only, closed door (not public) which differs from TPU post. However, if the cards aren't publicly on show for the AIB's, that still makes the TPU post relevant and accurate.

I would suggest though that some of TPU's recent news post have very much been 'read the source to get the actual article' pieces which is a bit lazy. In fact, I'd suggest that by doing half coverage of a story it increases forum friction because the other half (as you state) suggests a slightly different picture.

And FTR I know what gags are for. Not sure if you're being condescending or not.
Posted on Reply
#10
R-T-B
enya64 said:
PC gpus are not AMD's bread and butter anymore. Being the inexpensive integrated partner to console manufacturers and other business entities is. They are no longer concerned or financially able to be competitive in any area other than the APU sector. As a gamer it is a little sad, but as long as AMD doesn't official come out saying just that, Intel and Nvidia will be held to decent pricing. I was so proud of my Athlon64 way back when...
Actually, if I recall they make more in GPUs than pretty much anywhere. It's one of their few remaining profitable divisions.
Posted on Reply
#11
atticus14
john_ said:
One more Nviditorial that is trying to pass as news. I am expecting half the tech press that hopes for Nvidia card samples, or got Nvidia cards and wants to publish a "thank you for that sample", to copy this article and push it in the first page as news.
Always a fun time, watching "journalists" earn their nvidia handouts.

No wonder AMD closed the doors to most sites during their last event. The media falls in line to nvidia every time and sells their PR as fact while everything AMD does is under a critical eye. Don't get me wrong, I can see why. Expensive freebies to review that can drive ad revenue from the rabid nvidia fanboys which is obviously a much larger audience to cater to.
Posted on Reply
#12
Frick
Fishfaced Nincompoop
Aren't most GPU's sold in the segment Polaris is targeting? It's what I keep hearing amyway, I have no idea if it's true.
Posted on Reply
#13
Aretak
AMD hasn't launched a new performance-segment GPU since 2012
Sorry, but this is just an outright lie. Hawaii was an entirely new GPU and released in 2013. Fiji was an entirely new GPU and came out less than a year ago. The fact they're both based on GCN is irrelevant, as Polaris and Vega will be too, so I guess if Hawaii and Fiji don't count, neither will those. Either way, you'd expect a tech "journalist" to know the basic difference between a chip and an underlying architecture.
Posted on Reply
#14
Xzibit
the54thvoid said:
We're going to go round in circles but I'll be explicit.

I took your post to mean AMD partners will show cards at Computex in the public halls.
However, that seems it is only for an invite only, closed door event. So really, the cards wont be on show.

I quoted the line from Nordic that references the 2015 closed door invite to illustrate my point.

So I think we both are saying cards will be at Computex but I am suggesting the source article states invite only, closed door (not public) which differs from TPU post. However, if the cards aren't publicly on show for the AIB's, that still makes the TPU post relevant and accurate.
It states the partners hope to showcase at Computex with a gag. He then suggest it will be like 2015 a close door event.
Pick which ever he never says they will not be there

He is writing an article and is guessing on the outcome from his own findings. Which leads to the TPU article saying they might be MIA.

So we went from showcasing to close doors, to are they going to be there? :confused: o_O :banghead: :shadedshu:
Posted on Reply
#15
jigar2speed
Aretak said:
Sorry, but this is just an outright lie. Hawaii was an entirely new GPU and released in 2013. Fiji was an entirely new GPU and came out less than a year ago. The fact they're both based on GCN is irrelevant, as Polaris and Vega will be too, so I guess if Hawaii and Fiji don't count, neither will those. Either way, you'd expect a tech "journalist" to know the basic difference between a chip and an underlying architecture.
Couple of people at Techpowerup have been pretty uptight about AMD products. I know i will face a lot of flake for supporting AMD at TP but AMD had no new performance-segment GPU since 2012 ??? Even Nvidia fanboys would agree Hawaii & Fiji with HBM were performance segment cards from AMD.
Posted on Reply
#16
kiddagoat
Aretak said:
Sorry, but this is just an outright lie. Hawaii was an entirely new GPU and released in 2013. Fiji was an entirely new GPU and came out less than a year ago. The fact they're both based on GCN is irrelevant, as Polaris and Vega will be too, so I guess if Hawaii and Fiji don't count, neither will those. Either way, you'd expect a tech "journalist" to know the basic difference between a chip and an underlying architecture.
jigar2speed said:
Couple of people at Techpowerup have been pretty uptight about AMD products. I know i will face a lot of flake for supporting AMD at TP but AMD had no new performance-segment GPU since 2012 ??? Even Nvidia fanboys would agree Hawaii & Fiji with HBM were performance segment cards from AMD.
When they say performance-segment, they are referring to the middle tier cards. AMD has not had an entire lineup refresh from top to bottom in quite some time. Just rebadging existing GPUs as they age. You are both thinking of enthusiast class hardware. @Aretak So before you want to start ripping on a tech journalist you might want to read and take in some context. Your fanboy stench is wreaking......
Posted on Reply
#17
jigar2speed
kiddagoat said:
When they say performance-segment, they are referring to the middle tier cards. AMD has not had an entire lineup refresh from top to bottom in quite some time. Just rebadging existing GPUs as they age. You are both thinking of enthusiast class hardware. @Aretak So before you want to start ripping on a tech journalist you might want to read and take in some context. Your fanboy stench is wreaking......
btarunr said:
Fiji is not a performance-segment GPU. It is an enthusiast-segment one. When it launched, Hawaii wasn't a performance-segment GPU either, it was enthusiast-segment.
R9 380X (Fully loaded tonga) wasn't a new GPU ??? Tonga (R9 285) wasn't a new GPU ??? @kiddagoat - And how does a debate suddenly becomes a fanboyism when its backed by data ?
Posted on Reply
#18
btarunr
Editor & Senior Moderator
Aretak said:
Sorry, but this is just an outright lie. Hawaii was an entirely new GPU and released in 2013. Fiji was an entirely new GPU and came out less than a year ago. The fact they're both based on GCN is irrelevant, as Polaris and Vega will be too, so I guess if Hawaii and Fiji don't count, neither will those. Either way, you'd expect a tech "journalist" to know the basic difference between a chip and an underlying architecture.
Fiji is not a performance-segment GPU. It is an enthusiast-segment one. When it launched, Hawaii wasn't a performance-segment GPU either, it was enthusiast-segment.

"Tahiti," which was enthusiast-segment under HD 7000 series, was rebranded to drive performance-segment SKUs (R9 280 series), when Hawaii drove enthusiast-segment SKUs. Hawaii itself was rebranded to drive performance-segment SKUs of the next series (R9 390 series), while Fiji drives enthusiast-segment (R9 Fury/Nano series). By the time "Tonga" launched, it was driving sub-$250 (upper-mainstream) SKUs, not performance-segment. "Tonga" based SKUs competed with upper-mainstream NVIDIA SKUs (eg: GTX 960), never NVIDIA's performance-segment SKUs.
Posted on Reply
#19
john_
kiddagoat said:
When they say performance-segment, they are referring to the middle tier cards. AMD has not had an entire lineup refresh from top to bottom in quite some time. Just rebadging existing GPUs as they age. You are both thinking of enthusiast class hardware.
Tonga.
Also the price of 290 and latter 390 was low enough to be considered a performance segment card. Or is it considered hi end a card with a price of lower than $350?
Posted on Reply
#20
Xzibit
btarunr said:
Fiji is not a performance-segment GPU. It is an enthusiast-segment one. When it launched, Hawaii wasn't a performance-segment GPU either, it was enthusiast-segment.

"Tahiti," which was enthusiast-segment under HD 7000 series, was rebranded to drive performance-segment SKUs (R9 280 series), when Hawaii drove enthusiast-segment SKUs. Hawaii itself was rebranded to drive performance-segment SKUs of the next series (R9 390 series), while Fiji drives enthusiast-segment (R9 Fury/Nano series). By the time "Tonga" launched, it was driving sub-$250 (upper-mainstream) SKUs, not performance-segment. "Tonga" based SKUs competed with upper-mainstream NVIDIA SKUs (eg: GTX 960), never NVIDIA's performance-segment SKUs.
Time machine time

AMD Also Announces Radeon R9 380 Performance-segment Graphics
by btarunr

You kind of refer to Tonga as performance-segment on most of the news articles

HIS Radeon R9 285 Smiles for the Camera
by btarunr
Here are the first pictures a HIS branded Radeon R9 285, the third in a series of leaked press-shots of cards based on AMD's new performance-segment GPU, designed to take on NVIDIA's bestselling GeForce GTX 760 in not just performance, but also energy-efficiency. The card is based on a new ASIC, codenamed "Tonga," which is rumored to feature a stream processor count identical to one of the variants of "Tahiti," and a 256-bit wide GDDR5 memory interface, holding 2 GB of memory. HIS' card features a compact variant of the company's IceQ X² cooling solution. Its pictures also reveal that the R9 285 "Tonga" will feature XDMA CrossFire, much like the R9 290 series.
:fear::fear::fear::fear::fear::fear::fear::fear::fear::fear:
Posted on Reply
#21
john_
...
performance-segment
lower upper performance-segment
middle upper performance-segment
highest upper performance-segment
lowest lower enthusiast-segment
middle lower enthusiast-segment
highest lower enthusiast-segment
almost enthusiast-segment
...
Posted on Reply
#22
Vayra86
Yeah, we have devolved into semantics here, cut it short imo.

Performance segment... they are all just marketing terms to denote some tier of hardware, and this line is shifting over time as products are shoved into the release line up

btarunr you try to give it context, but I wouldn't waste your breath on it even though you are 100% correct, 'performance' vs 'high end' vs 'enthusiast' are all just abstract terms. I remember discussing with rtwjunkie on that a few months ago, where we were in disagreement over whether GTX 970 and 980 are 'mid range' or 'high end'. There is no definite conclusion here, and price really isn't part of the equation, but actual performance related to price. (ie a 980 'golden edition' for +200 eur above MSRP changes nothing about its positioning in the performance or enthusiast bracket)

@john_ great minds think alike? :)
Posted on Reply
#23
Rahmat Sofyan
is it only me or not.. I feel TPU.com kind of pissed off by AMD for recent years.. and no more hype from TPU.com about AMD product since HD5000 review... if we looking back, no phsyx support always be a cons for AMD cards, if I"m not wrong I already told about it.. and now it was gone... cuz I think it was not relevant to be a cons..

and now I feel like TPU.com kind of subjective, more to nvidia.. I'm frankly said this, cuz as a tech lover to read a review that said "fucked" to one brand.. so really a rare thing for journalism.

but it wasn't totally wrong, just littlebit odd... since TPU.com visited by people around the world by level of age.

and for this and some other articles, I've seen some inconsistency, mr. Xzibit already told it..

we knew AMD sometime or maybe manytime really fucked by nvidia, but really, just can we give some respect for all products from any brand, cuz without them there is no competion and as endusers we will have no much choices.. and we knew, there is some guys on their table worked hard and put their heart and idea to make a good product for us.. just, really?

I'm not judging, just wondered why and what happened with TPU.com and AMD?

Ps: I'm still learning English... Peace :)
Posted on Reply
#24
R-T-B
Im not judging, just wondered why and whathappen with TPU.com and AMD?
Frankly, AMD stopped producing competitive products in the enthusiast scene, which most of us are a part of.

I hope that changes, but even GPU side the last really high-end competive product that took the crown was the 7970 I think, and it got bought up by bitcoin miners, driving the price through the ceiling so it was an awful deal financially.

Their CPUs currently suck. No other way to put it. There is plenty of Zen hype of course, but we'll see.
Posted on Reply
#25
ZoneDymo
R-T-B said:
Frankly, AMD stopped producing competitive products in the enthusiast scene, which most of us are a part of.

I hope that changes, but even GPU side the last really high-end competive product that took the crown was the 7970 I think, and it got bought up by bitcoin miners, driving the price through the ceiling so it was an awful deal financially.

Their CPUs currently suck. No other way to put it. There is plenty of Zen hype of course, but we'll see.
Sure there is another way of putting it, : "their CPU's are not as good as what their number 1 competitor offers atm"
There ya go.
Their cpu's dont suck, sucking would mean they are terribly slow or cant do the job they are meant to do, and well, thats simply not the case with their processors, pricing on them is also not at all bad and most people would be absolutely fine with an AMD processor atm.
Posted on Reply
Add your own comment