Monday, October 3rd 2016

AMD Aggressively Clearing Inventory to Make Room for ZEN

AMD is reportedly "aggressively clearing" its inventories of current-generation processors, such products in the AM3+ and FM2+ packages; to make room for next-generation processors based on the "ZEN" architecture, and new 7th generation A-series "Bristol Ridge" APUs, both of which are built in the new socket AM4 package. You should be able to find AMD FX CPUs at attractive prices, so current 4-core and 6-core users could be lured to upgrade to faster 8-core chips, including those featuring the company's Wraith silent CPU cooler.

Taiwan industry observer DigiTimes reports that AMD will launch its next-generation "ZEN" processors, and motherboards based on the high-end X370 chipset, alongside the 2017 International CES expo, in early January. 2017 promises to be a big year for the company as it's not only attempting to regain competitiveness in the performance desktop CPU space, but also high-end graphics, with its Radeon "VEGA" family.
Source: DigiTimes
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30 Comments on AMD Aggressively Clearing Inventory to Make Room for ZEN

#1
Prima.Vera
If they wont sell them at least half the price, then is not worth it...
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#2
Sempron Guy
would love to have a cheap FX 8 core. May CHV Formula is collecting dust somewhere in my room waiting to be revived once again.
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#3
xorbe
Wouldn't they technically be making room for AM4 + Carrizo first? I thought October (this month) was the month!
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#4
bogami
Still delayed six months what it will cost, but I hope for better test results .
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#5
qubit
Overclocked quantum bit
btarunr said:
2017 promises to be a big year for the company as it's not only attempting to regain competitiveness in the performance desktop CPU space, but also high-end graphics, with its Radeon "VEGA" family.
I really hope they succeed. Just think of the benefits of real competition:

- Midrange products at midrange prices, not top end prices
- Top end products at semi-reasonable prices. No outrageously expensive $1200 graphics cards like Titan X
- Top end products to feature the full GPU instead of the cut down one we have to accept today with no option to buy the uncut version
- Finally get to see true 8-core CPUs from AMD and Intel at the current prices of top end quad core ones

I'd really like to see AMD top Intel and NVIDIA next year and bring about this blissful utopia.

Ah, one can dream. :ohwell:
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#6
_JP_
Really hope those price drops hit in the coming month, already making in my mind some very cool HTPC systems with the A10s!
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#7
Arrakis9
qubit said:
I really hope they succeed. Just think of the benefits of real competition:

- Midrange products at midrange prices, not top end prices
- Top end products at semi-reasonable prices. No outrageously expensive $1200 graphics cards like Titan X
- Top end products to feature the full GPU instead of the cut down one we have to accept today with no option to buy the uncut version
- Finally get to see true 8-core CPUs from AMD and Intel at the current prices of top end quad core ones

I'd really like to see AMD top Intel and NVIDIA next year and bring about this blissful utopia.

Ah, one can dream. :ohwell:
the dream will come true someday.. i really do like what amd does for the midrange but would better like them at the top again.
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#8
BirdyNV
qubit said:
I really hope they succeed. Just think of the benefits of real competition:

- Midrange products at midrange prices, not top end prices
- Top end products at semi-reasonable prices. No outrageously expensive $1200 graphics cards like Titan X
- Top end products to feature the full GPU instead of the cut down one we have to accept today with no option to buy the uncut version
- Finally get to see true 8-core CPUs from AMD and Intel at the current prices of top end quad core ones

I'd really like to see AMD top Intel and NVIDIA next year and bring about this blissful utopia.

Ah, one can dream. :ohwell:
I want that to be a thing, I really do.. Lets really hope AMD has a knockout punch coming.
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#9
Disparia
Sure, will upgrade the A8-5500 in my home server if one of the newer-gen A10's are cheap enough.

Probably won't mess with the FX-8120 in the kids computer though.
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#10
urza26
I admire your optimism guys, but a quick look at the numbers would evaporate all hope :(
David vs Goliath is an extreme understatement, -413 million total equity vs +61 billion total equity, 8099 employees vs 95000 employees, etc.
Yes, I know you can't compare all that 1-to-1, but still..
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#11
$ReaPeR$
this is what that "DeusX" bundle was all about.
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#12
BirdyNV
urza26 said:
I admire your optimism guys, but a quick look at the numbers would evaporate all hope :(
David vs Goliath is an extreme understatement, -413 million total equity vs +61 billion total equity, 8099 employees vs 95000 employees, etc.
Yes, I know you can't compare all that 1-to-1, but still..
True :\ But since Intel and Nvidia haven't had that much competition from AMD lately in the CPU/GPU market, they've had tons of money to pour into R&D that AMD simply really hasn't had.
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#13
$ReaPeR$
BirdyNV said:
True :\ But since Intel and Nvidia haven't had that much competition from AMD lately in the CPU/GPU market, they've had tons of money to pour into R&D that AMD simply really hasn't had.
indeed. but they dont need to be "king of the hill", if they manage to gain something like 30-40% of the market in each category things will generally improve.
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#14
BirdyNV
$ReaPeR$ said:
indeed. but they dont need to be "king of the hill", if they manage to gain something like 30-40% of the market in each category things will generally improve.
Agreed
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#15
urza26
$ReaPeR$ said:
indeed. but they dont need to be "king of the hill", if they manage to gain something like 30-40% of the market in each category things will generally improve.
That would mean that Intel and Nvidia will have 60-70% market share, thus generating more revenue and net income. Which will mean they have more money to spend on R&D, consequently their market share is likely to increase again. That is just how capitalism works, big gets bigger and small either goes bankrupt or gets taken over (not taking into account bad business decisions though).
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#16
BirdyNV
urza26 said:
bad business decisions
That's for sure, I can think of a few bad business decisions on all sides.
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#17
Frick
Fishfaced Nincompoop
Ohh I want moar cores fo sho. Maybe I can snag a decent CPU+motherboard combo for less than a Haswell i5... Probably not worth it.
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#18
64K
AMD could F' up a wet dream. It's like watching a train wreck in slow motion.
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#19
TheinsanegamerN
urza26 said:
That would mean that Intel and Nvidia will have 60-70% market share, thus generating more revenue and net income. Which will mean they have more money to spend on R&D, consequently their market share is likely to increase again. That is just how capitalism works, big gets bigger and small either goes bankrupt or gets taken over (not taking into account bad business decisions though).
If AMD gained 30% of the market, they would have 50% of the dGPU market, and a sizeable portion of the APU market.
CPU wise would put them around 45%.

The only case where that 60-70 number is correct would be the server market.
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#20
GhostRyder
Cool, I am all for discounts on their current lineups to get rid of them. I would not mind building a couple cheap 880k systems if the prices do come down quite alot. The rest of the lineup though from the FX era really need to move on since they have gotten so old.
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#21
ironwolf
And when should we see these price drops? Soon(tm)? :laugh:
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#22
urza26
TheinsanegamerN said:
If AMD gained 30% of the market, they would have 50% of the dGPU market, and a sizeable portion of the APU market.
CPU wise would put them around 45%.

The only case where that 60-70 number is correct would be the server market.
Regardless, it is a rather big IF as it is purely based on our optimism :(
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#24
64K
Looking forward to Zen benches too. AMD has put all of their eggs into one basket with their CPU division. I haven't seen anything substantial from them past Zen.
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#25
snakefist
What exactly is a problem with clearing inventory for a new products? To be truthful, AMD CPU/APU aren't exactly high-end, and having their price reduced on a bang-per-buck market NOW can't be a bad things. They may end up giving noticeably better value, compared to low-cost intel offering (if no price is adjusted, and intel history, well, doesn't raise hope of 'clearing last (few) generations by reducing costs').

I, for example, would have a need to make few low-spec systems with integrated GPU, for my family. If 'cleaning inventory' allows me to do it for 20-30$ less (I suppose MB may reduce prices, too) than currently - well, that's a 20-30$ saved for me (and more, since I think I'll need two, maybe three). Highly unlikely that anyone using them would ever need Cinema 4D (3,500$) or constantly (if ever) use Handbrake for video-compression - computers in question need just to support web-surfing, FHD video reproduction, LibreOffice, light gaming and occasionally something extra.

Yes, Zen will likely be much better and probably cost more than 'reduced price current products', but its real-life performance isn't known yet. Intel budget offering are probably bit better for current asking price, but question would be - would they still be better (price/performance) than reduced AMDs?

IF prices of current AMD CPU/APUs are lowered enough, then I'll seriously consider them and do what AMD wants - buy a product on a few years old technology that is scheduled to be replaced.

That being said, and IF and WHEN details regarding this are available, perhaps we could even have new benchmarks, focusing on performance/price ratios? And with, perhaps, results appropriate for this segment aside from standard ones? As I said, in this price-range, users are unlikely to ever use costly software and extreme-gaming results (4k), yet final results seem always to include them - those users also probably don't consider buying GTX1080 (or any discrete GPU, for that matter) and certainly doesn't plan to play games in 4k resolution. In short, *some* tests are inappropriate for *some* price groups - would be nice having a test concentrating on what those components *can* do, compared to similarly-priced ones, instead ones listing 5fps for new and shiny AAA title in 4k. Especially if same does 30fps in FHD with medium details.
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