Friday, January 17th 2020

NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299

When EVGA brought the $299 GeForce RTX 2060 KO graphics card to CES, we knew they couldn't pull it off without NVIDIA's blessings. With AMD claiming that its upcoming $279 Radeon RX 5600 XT outclasses the entire GeForce GTX 1660-series, including the GTX 1660 Super and range-topping GTX 1660 Ti, NVIDIA had to do something, and that something is a formal price-cut on its GeForce RTX 2060 down to USD $299.

When it launched a year ago in January 2019, the GeForce RTX 2060 commanded a $349 price-point, which was largely unfazed by AMD's introduction of the Radeon RX 5700 at the same price. The RX 5700 is faster than the RTX 2060, but NVIDIA probably counted on ray-tracing to sell the card. The new RX 5600 XT changes the landscape dramatically, if AMD's performance claims hold true. The entire GTX 16-series is outclassed at a sub-$300 price matching that of the top GTX 1660 Ti part, and there's no ray-tracing hardware to bail them out, either. NVIDIA could cut prices, but those would pancake the already cluttered product-stack. The only other option (which NVIDIA took), was to cut prices of the RTX 2060. It remains to be seen what AMD's next move is. With the RX 5700-series, it pulled off a last-minute price-cut ahead of launch.
Source: Anandtech
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34 Comments on NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299

#1
Chomiq
The card is almost at the end of its life cycle now, doesn't change much. Still, better this than to introduce another product into the stack.
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#2
lewis007
Nvidia deciding they've gouged the buying public enough!
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#3
Melvis
Ha! I'll believe it when I see it, still $539 here
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#4
ShurikN
Ohhhh lovely, this could bring 5700 prices down
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#5
Tsukiyomi91
over here the cheapest RTX2060 (from Galax) is at around MYR1300 (after conversion + tax) for some time already, while the "premium" one goes no more than MYR2k. Not surprised.
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#6
sepheronx
Prices for a RTX 2060 here in Canada usually costs about $429 CAD or higher. Since RX 5700 itself can be had for same price here, its expensive.
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#7
Valantar
Yay competition! Now for AMD to respond with a $30-50 price cut across the RX 5xxx lineup, and we'd suddenly be looking at decent price/performance again. Not to mention a possible minor price war. Pretty please?
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#8
Xaled
Chomiq
The card is almost at the end of its life cycle now, doesn't change much. Still, better this than to introduce another product into the stack.
This is not only affecting 2060 but also the 2060s, 2070 and even the 2070s. All will look exaggeratedly overpriced now. And an introduction of new cards won't help at all
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#9
Chomiq
Xaled
This is not only affecting 2060 but also the 2060s, 2070 and even the 2070s. All will look exaggeratedly overpriced now. And an introduction of new cards won't help at all
You forgot 1660's, since 1660 Ti goes for $279 or so depending on the model.
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#10
EarthDog
So...I'm confused. Wondering the source of that considering the last official email I've received from them (2 days ago) states only the Evga KO and its reference card is $299....

Also, newegg isn't reflecting that price at all... www.newegg.com/p/pl?d=rtx 2060&Order=PRICE

I don't think Andand got it right...

EDIT: I see now... two have rebates...
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#11
bug
Sell the 2060 Super for $300, then we'll be talking.
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#12
remixedcat
Ugh.. after I spent 380 on mine :( ffs nvidia
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#13
Chomiq
EarthDog
So...I'm confused. Wondering the source of that considering the last official email I've received from them (2 days ago) states only the Evga KO and its reference card is $299....

Also, newegg isn't reflecting that price at all... www.newegg.com/p/pl?d=rtx 2060&Order=PRICE

I don't think Andand got it right...

EDIT: I see now... two have rebates...
Polish NV site has updated pricing but they are out of stock (as usual).
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#14
sepheronx
So I verified and here its $400 for the 2060 KO at my local store. Of course it is out of stock.

www.memoryexpress.com/Products/MX80417

Other than that, any model other than KO (other 2060's) are more expensive of course.

At $400, the KO isn't bad at all tbh. But with how much I can get a rx 5700 for (while it is a crappy xfx model), it still isn't that good of a deal. But significantly better.
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#16
QUANTUMPHYSICS
I see nothing wrong with a $299 entry point into the RTX series.

With the exception of people claiming to be "PC Master Race" pushing for ridiculous detail settings, this is a reasonable card for a decent, modern gaming PC.
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#18
ZoneDymo
great, now cut it again to 199 and we will be cool
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#19
medi01
lewis007
Nvidia deciding they've gouged the buying public enough!
No.
Nvidia deciding buyers would switch to competiotr, unless it acts.
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#20
agatong55
I am just throwing this out there, but I bet you the new 5600xt is going to be cheaper than 279
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#21
EarthDog
agatong55
I am just throwing this out there, but I bet you the new 5600xt is going to be cheaper than 279
Eventually... but I bet it won't be soon when you see its performance. I guessed low... ;)
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#22
bug
medi01
No.
Nvidia deciding buyers would switch to competiotr, unless it acts.
Yeah, because if you own a 2060, you'd definitely switch to a 5600XT :wtf:
Price cuts happen all the time, you think AMD would sell their stuff for peanuts if they didn't have competition? Just look at the cost of X570 mobos. HEDT CPUs? Still $1.4-4k a pop.
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#23
notb
agatong55
I am just throwing this out there, but I bet you the new 5600xt is going to be cheaper than 279
Maybe it will, maybe not.
7nm remains rare and it's a large chip. One could carve 3 Zen2 dies instead (up to 24 cores).
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#24
QUANTUMPHYSICS
ZoneDymo
great, now cut it again to 199 and we will be cool
Cutting the 2060 to $199 would crash the GTX series prices.
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#25
Anymal
Europe, some are 299eur, we will have to wait for more, probably after 5600xt release.
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