Tuesday, June 30th 2020

Xiaomi Launching 65-inch 120 Hz OLED TV Under "Master Series"

Xiaomi is looking to grab a piece of the premium TV market with the new Master Series. Xiaomi's new flagship TV, to be announced for the Chinese market on July 2nd, will be offering up a 65-inch OLED panel with a snappy 120 Hz refresh rate, which means it will be able to take full advantage of next-generation consoles' "up to" 120 Hz FPS delivery. Besides the OLED chops, there's Dolby Certification for both Dolby Vision and Dolby Atmos.

Other specs include HDMI 2.1, VRR support, and ALLM (Automatic Low Latency Mode). A quad-core Arm Cortex-A73 custom chip will be powering the TV's graphical and OS processing. Apparently there will be some sort of RGB lighting on the TV's frame, and a metallic remote control with NFC support aims to increase the premium feeling. Xiaomi's CEO Lei Jun described it as "Xiaomi's ultra-high-end OLED TV" and "very amazing." Well. We'll have to see now won't we. If it's actual competition to today's premium mainstream LG C9 and Samsung Q90R TVs, it's bound to sell like hotcakes.
Sources: Notebookcheck, Displayspecifications
Add your own comment

23 Comments on Xiaomi Launching 65-inch 120 Hz OLED TV Under "Master Series"

#2
BoboOOZ
The more, the merrier.
Posted on Reply
#3
lynx29
if vizio and this company among others don't take the burn in prevention as seriously as LG does (since LG provides a wide range of tools and behind the scenes tech to stop burn in) this could end up giving OLED a bad name
Posted on Reply
#4
$ReaPeR$
The price will be ridiculous.. sadly.
Posted on Reply
#5
mharbinger
These sets will be more expensive than their competition from LG, if only because LG produces all the OLED TV panels. Sony, Philips, Vizio, Alienware, etc., all have to buy the OLED panels from LG to use in their own products.

Sony differentiates their offering by using Android TV and different/better picture processing, but they'll never be able to compete with LG on price. So they have to position themselves as the premium alternative. Alienware added gamer-focused features like DisplayPort input and customizable lighting.

I'll be curious to see what angle Vizio takes, as "premium" isn't their niche. As far as Xiaomi goes, I'm not sure if any of those brands even sell OLEDs in the Chinese market?
Posted on Reply
#6
lynx29
mharbinger
These sets will be more expensive than their competition from LG, if only because LG produces all the OLED TV panels. Sony, Philips, Vizio, Alienware, etc., all have to buy the OLED panels from LG to use in their own products.

Sony differentiates their offering by using Android TV and different/better picture processing, but they'll never be able to compete with LG on price. So they have to position themselves as the premium alternative. Alienware added gamer-focused features like DisplayPort input and customizable lighting.

I'll be curious to see what angle Vizio takes, as "premium" isn't their niche. As far as Xiaomi goes, I'm not sure if any of those brands even sell OLEDs in the Chinese market?
its already been announced the vizio OLED smallest variant will be $1200, so $300 undercutting of the 2020 LG models min price.
Posted on Reply
#7
mechtech
make a 24" 4k version please/thanks
Posted on Reply
#8
lynx29
mechtech
make a 24" 4k version please/thanks
I'd rather have a 25.5" 2560x1440p 240hz over anything else, Mini LED nom nom nom
Posted on Reply
#9
mechtech
lynx29
I'd rather have a 25.5" 2560x1440p 240hz over anything else, Mini LED nom nom nom
120Hz is more than enough for me. I have 27" 4k, big screen when sitting ~22" away from it. mmmm ppi nom nom nom ;)
Posted on Reply
#10
lynx29
mechtech
120Hz is more than enough for me. I have 27" 4k, big screen when sitting ~22" away from it. mmmm ppi nom nom nom ;)
I have seen 24" 4k in person. im telling you right now you don't want that, it is a mistake, trust me. 32" is the 4k sweet spot imo.
Posted on Reply
#11
Flanker
mharbinger
These sets will be more expensive than their competition from LG, if only because LG produces all the OLED TV panels. Sony, Philips, Vizio, Alienware, etc., all have to buy the OLED panels from LG to use in their own products.
With Xiaomi, they will make the price cheaper by thinning their own profit margins and allow sloppier specs to reduce costs.

Haven't seen this in China yet. A similar model is being sold by Hisense, another Chinese manufacturer for about 16k RMB, about USD 2260
Posted on Reply
#12
R-T-B
lynx29
if vizio and this company among others don't take the burn in prevention as seriously as LG does (since LG provides a wide range of tools and behind the scenes tech to stop burn in) this could end up giving OLED a bad name
LG OLED-burn in if you run a dark theme is a near non-issue on latest panels. I've been running one (55" LG B9 OLED) for months now as desktop monitor, no issues. No habit changes other than dark mode even. I question if even that was needed.
Posted on Reply
#13
my_name_is_earl
Look like the Chinese haven't heard. The word "master" has been cancelled in the US. We've reach stupidity lv10.
Posted on Reply
#14
watzupken
Flanker
With Xiaomi, they will make the price cheaper by thinning their own profit margins and allow sloppier specs to reduce costs.
I don't agree with the sloppier specs. I feel to date, Xiaomi have shown that their products are competitive in terms of quality to price. Generally for the same price range, you will be hard pressed to find a competing product with the same high quality from Xiaomi.
R-T-B
LG OLED-burn in if you run a dark theme is a near non-issue on latest panels. I've been running one (55" LG B9 OLED) for months now as desktop monitor, no issues. No habit changes other than dark mode even. I question if even that was needed.
OLED burn in is an inherent problem with the technology. It may be more resilient to burn in, but the problem still persists. OLED TVs should by now have a range of software solutions to mitigate the issue. Typically the solutions may be to dim or switch of the screen if it detects inactivity ,etc.
Posted on Reply
#15
Flanker
watzupken
I don't agree with the sloppier specs. I feel to date, Xiaomi have shown that their products are competitive in terms of quality to price. Generally for the same price range, you will be hard pressed to find a competing product with the same high quality from Xiaomi.
I agree with their price performance ratios.

They have to make money somehow. So either corners have to be cut somewhere or it is a product that makes them lose money as a marketing strategy.
Posted on Reply
#16
R-T-B
watzupken
OLED burn in is an inherent problem with the technology. It may be more resilient to burn in, but the problem still persists. OLED TVs should by now have a range of software solutions to mitigate the issue. Typically the solutions may be to dim or switch of the screen if it detects inactivity ,etc.
I was reporting my experience. If it's a "problem" is very much related to how much of an actual issue it is in real world use.

I also have all mitigations disabled. I do however use a screensaver.
my_name_is_earl
Look like the Chinese haven't heard. The word "master" has been cancelled in the US. We've reach stupidity lv10.
Cool story bro, care to translate?
Posted on Reply
#18
R-T-B
Caring1
www.techpowerup.com/forums/threads/now-political-correctness-infects-a-programming-language.247569/
Yeah, no one seriously cares and anyone who thinks that will affect this things sales has also reached stupidity level 10.

That whole article is just pandering to sensationalism for a certain group. No. One. Cares. IDE was dead years before that came out, Python is a harmless change, and the wording is still used in other parts of the industry where it is truly relevant.
Posted on Reply
#19
lynx29
R-T-B
Yeah, no one seriously cares and anyone who thinks that will affect this things sales has also reached stupidity level 10.

That whole article is just pandering to sensationalism for a certain group.
That group is called the ones who are uneducated, the sheep who do not understand context and objectivity. This is why the USA needs to start teaching Intro to Philosophy at the high school level, might help some. meh
Posted on Reply
#20
R-T-B
lynx29
That group is called the ones who are uneducated, the sheep who do not understand context and objectivity. This is why the USA needs to start teaching Intro to Philosophy at the high school level, might help some. meh
Hell I skipped philosophy, went to a trade school and even I got better than average. Maybe they should just shove them kiddos into ANY higher level education as a start. You don't even have to pass, just try listening.

/OT, am out
Posted on Reply
#21
watzupken
Flanker
I agree with their price performance ratios.

They have to make money somehow. So either corners have to be cut somewhere or it is a product that makes them lose money as a marketing strategy.
I don't think they lose money for the products that they sell considering they are reporting healthy net profits. My observation with Xiaomi is that they will first introduce a new product at a very low price. If they find that the product is successful, they will proceed to introduce newer/ better versions of it, but gradually at a higher price (but rarely at an unreasonable price). That is my observation if I look at their more successful products such as TV, vacuum cleaners/ robot vacuums, smart phones and watches, etc.

If I flip this around, I feel most of the manufacturers are slapping a fat margin, thus, resulting in very high prices for consumers like you and me. While I know it is not a good comparison, but the Xiaomi 4K 98 inch TV cost sub 3 grand USD, while a Samsung 98 inch 8K TV cost around 60 grand USD. Even if I give the Samsung TV a 50% discount for the resolution difference, it still cost 10x more than the Xiaomi TV.

Just adding this link as an update as an indication that Xiaomi applies a low profit margin (I don't think its limited to mobile phones only):
www.gizmochina.com/2019/11/28/xiaomi-ceo-says-that-gross-porift-margin-of-just-8-9-makes-mi-phones-so-competitive/
Posted on Reply
#22
Flanker
watzupken
I don't think they lose money for the products that they sell considering they are reporting healthy net profits. My observation with Xiaomi is that they will first introduce a new product at a very low price. If they find that the product is successful, they will proceed to introduce newer/ better versions of it, but gradually at a higher price (but rarely at an unreasonable price). That is my observation if I look at their more successful products such as TV, vacuum cleaners/ robot vacuums, smart phones and watches, etc.

If I flip this around, I feel most of the manufacturers are slapping a fat margin, thus, resulting in very high prices for consumers like you and me. While I know it is not a good comparison, but the Xiaomi 4K 98 inch TV cost sub 3 grand USD, while a Samsung 98 inch 8K TV cost around 60 grand USD. Even if I give the Samsung TV a 50% discount for the resolution difference, it still cost 10x more than the Xiaomi TV.
Holy crap, I guess it's been too long since I looked at brands like Samsung lol.
Posted on Reply
#23
mharbinger
lynx29
its already been announced the vizio OLED smallest variant will be $1200, so $300 undercutting of the 2020 LG models min price.
Ah, didn't know that. Selling the same panel for 20% less is a hefty amount of profit margin to cut out of their product. I suppose they cut those costs elsewhere. :)
Posted on Reply
Add your own comment