Thursday, March 27th 2025

Ubisoft Creates New Subsidiary With Tencent for Top 3 AAA Game Franchises

After many rumors and supposed leaks claimed that Tencent was preparing a buyout of Ubisoft, it seems as though an alternative solution was reached, with Ubisoft today announcing that it has created a new subsidiary to house some of its biggest gaming franchises. According to the announcement, the new business entity is "based on its Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six brands," and it received initial funding from Tencent, which owns a 25% stake in the new business. Tencent's investment in the new subsidiary is to the tune of €1.16 billion.

The announcement also gives us an indication of what to expect from these game franchises going forward. For starters, Ubisoft mentions that the new subsidiary—and likely the capital injection from the Tencent investment—is part of a new business model that would allow it to invest more in increasing the quality of its creative outputs. Supposedly, it will focus on quality story-driven solo games and growing its multiplayer offerings with more frequent content updates, more social features, and introducing "free-to-play touchpoints." The acquisition comes after a series of delays marred the lead-up to the launch of the latest Assassin's Creed Shadows, which ultimately seems to have been a commercial success. In keeping with other trends, Ubisoft mentions in the press release that the move to split off these gaming IPs will also help accelerate its recent moves to make these gaming franchises multi-platform. Recently, Ubisoft has repeatedly stated that its strategy moving forward would include more multi-platform day-one launches, as opposed to console exclusives and timed exclusives.
The details of the creation of the new subsidiary and the agreement entered into by Ubisoft and Tencent are as follows:
Relationship between the new subsidiary and Ubisoft Entertainment:
  • The new subsidiary would include the teams developing the Tom Clancy's Rainbow Six, Assassin's Creed and Far Cry franchises based in Montréal, Quebec, Sherbrooke, Saguenay, Barcelona, and Sofia as well as the back-catalog and any new games currently under development or to be developed.
  • The new subsidiary would be granted by Ubisoft a worldwide, exclusive, irrevocable, perpetual license in respect of the intellectual property and similar proprietary rights owned or licensable by Ubisoft in relation to Tom Clancy's Rainbow Six, Assassin's Creed and Far Cry in exchange for a royalty.
    Main terms of the binding agreement with Tencent:
  • Tencent would invest in the new subsidiary which is headquartered in France and 100% owned by Ubisoft immediately prior to the transaction. Specifically, at closing of the transaction, Tencent would invest a total amount of EUR 1.16bn for an approximate 25% economic interest in the New subsidiary, that will be used to strengthen Ubisoft's balance sheet by significantly reducing its consolidated net debt position, accelerate the Group's transformation, and sustain growth of selected franchises. After closing of the transaction, the new subsidiary would remain exclusively controlled and consolidated by Ubisoft.
  • Conditions precedent to the transaction:
  • Issuance of a fairness opinion from Finexsi acting as independent expert
  • Completion of the carve-out to create the new subsidiary
  • Obtention of the necessary regulatory clearances
    Ubisoft can unilaterally waive the issuance of the fairness opinion as a condition precedent.
  • Completion of the transaction is expected before the end of 2025.
  • The new subsidiary would have a dedicated leadership team, supervised by a Board of Directors, focused on enhancing creative vision and streamlining operations, with the authority to make swift, high-impact decisions across development, marketing, and distribution, to ensure these brands continue to evolve, attract new audiences, and deliver groundbreaking gaming experiences for years to come.
  • Tencent would benefit from customary minority protection veto rights as well as certain consent rights on the disposals of the important new subsidiary assets
  • Other provisions in relation to Tencent's shareholding in the New subsidiary notably include:
  • A 5-year lock-up undertaking on New subsidiary shares held by Tencent, unless Ubisoft no longer owns a majority of New subsidiary voting rights and share capital
  • Ubisoft may not cease to hold a majority of New subsidiary voting rights and share capital
    for a 2-year period
  • Customary share transfer provisions, including, a right of first refusal to the benefit of Ubisoft, a right of first offer to the benefit of Tencent, tag-along right to the benefit of Tencent, and drag-along right to the benefit of Ubisoft (subject to certain conditions)
  • Call option to the benefit of Ubisoft and put option to the benefit of Tencent in the event of certain change of control of Ubisoft approved by its Board of Directors - [Exercise price will be the higher of (i) the fair market value of New subsidiary shares and (ii) the same EBIT multiple as that in the change of control transaction of Ubisoft; it being specified that for the call option there will be a specific minimum price protection during the first 4 years following closing of the transaction with Tencent.
Source: Ubidoft
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16 Comments on Ubisoft Creates New Subsidiary With Tencent for Top 3 AAA Game Franchises

#1
JIWIL
I feel like this is some big-brain reverse shell company move that I'm too dumb to understand.
Posted on Reply
#2
LabRat 891
JIWILI feel like this is some big-brain reverse shell company move that I'm too dumb to understand.
Same.

More than likely, it's a simple case of Ubisoft having dollar signs in their eyes, at the mere thought of The Chinese Gaming Market.
Posted on Reply
#3
kondamin
So Ubisoft owners will receive their final big payout and the company will be made to bleed to death over the next ~three years. At which point tencent will be able to get the IP without the dead weight
Posted on Reply
#4
nguyen
Well let hope Tencent make better games out of the IPs than UbiSlop does
Posted on Reply
#5
Onasi
Yeah, it’s basically a preparation for a takeover of the most valuable IPs by Tencent, it’s obvious. When the rest of Ubi goes under they will just grab anything else that interests them off the auction and everything else can go to whoever. But hey, at least the Guillemot family gets out with a nice payday, that’s all that matters anyway in this game, right?
Posted on Reply
#6
Hyderz
I see this as a move to migrate their franchise to a different name company in hopes to cut the negativity that associated with Ubisoft… because I for one when ever a new title released by Ubisoft I automatically avoid… even though the game could be fun…
Posted on Reply
#8
The Terrible Puddle
So Tencent now essentially owns 25% of Ubi and in a few years it will be 51% I bet. They got their foot in the door early to make sure they are the ones who acquire the IPs.
Posted on Reply
#9
Fishymachine
So Ubi spun off their (potential) cash cows to prevent shareholders rebelling. Okay, but how will it effect Heroes Olden Era? Or the franchise as a whole?
Posted on Reply
#10
Onasi
FishymachineOkay, but how will it effect Heroes Olden Era? Or the franchise as a whole?
Probably not at all. It’s not a cash cow. Best scenario - Olden Era releases, maybe is pretty decent, generates some positive sentiment and in 6 months everyone who cares goes back to playing HotA.
Posted on Reply
#11
Random_User
Well! Let's be honest. This was obvious, and written on the wall. 10¢ was after the most popular game series, and genres. And it's the Ass.Creed, FarUbi, and Siege, which has nothing to do with Tom Clancy.
I'm even wondered, that FarAss Breakpoint, and GR series isn't included, which basicaly the same game as FC and AC, all over again, but with different assets. So there's no wonder, why TC went after those.
So in the end, this is horrible for the fans of those game series. But is just obvious, due to Siege X, and AC Shadows direction, being alredy affected/influenced by TC.
So no more remasters/remakes/comeback to the original R6 and othet series, Ubisoft has built their grounding on. And has fallen like the collosus with clay legs.
Prepare for the annoying unremovable telemetry
.
Posted on Reply
#12
NoneRain
Random_UserPrepare for the annoying unremovable telemetry.
That's already here: Ubisoft connect
Posted on Reply
#13
Vya Domus
So the new AC was so successful they still had to sell a huge chunk of their company and their IP. Got it.

Such a bizarre and laughable cycle :

Publisher does something with a franchise that their fans don't like -> our fans are actually wrong and we'll "own the chuds" blah blah blah -> game is released and they claim it's a huge success -> studios are closed down, IP is sold, developers fired/etc -> they learn nothing and repeat.

OK lol.
Posted on Reply
#14
arbiter
Sadly china involved probably for the better given the way studio's have been pushing certain type of narrative to very much great determent of their game and studio as of last many years. It really pains me to say that but even when faced with massive negative PR over certain choices being made they still push on making the same ones its gonna take something like china to be likely end of it.
Posted on Reply
#15
cal5582
Vya DomusSo the new AC was so successful they still had to sell a huge chunk of their company and their IP. Got it.

Such a bizarre and laughable cycle :

Publisher does something with a franchise that their fans don't like -> our fans are actually wrong and we'll "own the chuds" blah blah blah -> game is released and they claim it's a huge success -> studios are closed down, IP is sold, developers fired/etc -> they learn nothing and repeat.

OK lol.
honestly, and people keep giving them leniency like anyone from the original teams are still there. like no the people that made AC1 have moved on a long time ago. same with bioware, no one that made gems like kotor is still there. same with bethesda, the morrowind and oblivion and even skyrim teams at this point are gone. these AAA companies are surviving on hope that theyll recapture past glory at this point.
Posted on Reply
#16
Vya Domus
cal5582these AAA companies are surviving on hope that theyll recapture past glory at this point.
Another issue is that these franchises are being milked to death. There is no reason this series should have had 14 entries by now, that's insane, you've played a couple of them you've played them all.
Posted on Reply
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