Thursday, September 25th 2025

Samsung Display Pushes OLED Adoption in IT Market at Taipei Summit

Samsung Display hosted its second annual OLED IT Summit in Taipei, where more than 400 representatives from leading technology firms—including Intel, Acer, ASUS, Dell, HP, and Lenovo—were in attendance. The conference focused on accelerating OLED adoption in notebooks and desktop monitors. At the event, Samsung Display unveiled more affordable OLED products engineered for broader market adoption. These panels consolidate several driving elements into a unified IC, reducing costs without sacrificing performance. The company further presented its "UT One" low-power OLED solution, the first of its kind to support a 1 Hz variable refresh rate using Oxide TFT technology. In testing, laptops equipped with UT One panels delivered up to three additional hours of battery life over standard OLED panels. Samsung Display also presented its SmartPower HDR power-saving technology, developed jointly with Intel.

According to Omdia research, OLED displays represented 3% of laptop and monitor shipments in 2024 but are projected to reach 13% by 2029. Samsung Display disclosed that its OLED shipments reached 4.9 million units in the first half of 2024, a 50% year-on-year growth and reached 74% of the market in Q2 2024. Commenting on adoption trends, Executive Vice President Jonghyuk Lee noted that widespread integration of emerging technologies hinges on three elements: innovative user experiences, competitive pricing, and robust ecosystem alliances. The company summarized its strategy as a combination of cost optimization, low-power design innovations, and close cooperation with OEM partners to push OLED further into the mainstream. For end-users, this could result in a wider range of reasonably priced OLED products with better specs and functionality.
Source: Samsung Display
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10 Comments on Samsung Display Pushes OLED Adoption in IT Market at Taipei Summit

#1
evernessince
I don't see the point of OLED in markets outside of gaming until issues like burn-in / pixel degradation rate, text-fringing, and QD-OLED color shift are solved.

Many mainstream customers keep their devices for 7+ years when we have tech channels demonstrating burn-in becoming distracting after 1.5 years. It will just mean more devices going into landfills. I especially don't see large business / public sector organizations switching to OLED for their IT workers. Some of these displays have a service life of 15+ years.
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#2
N3utro
I dont understand how having an oled monitor is a good thing when static elements create burn in, and OS desktops themselves are made of many static elements.
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#3
ZeDestructor
evernessinceI don't see the point of OLED in markets outside of gaming until issues like burn-in / pixel degradation rate, text-fringing, and QD-OLED color shift are solved.

Many mainstream customers keep their devices for 7+ years when we have tech channels demonstrating burn-in becoming distracting after 1.5 years. It will just mean more devices going into landfills. I especially don't see large business / public sector organizations switching to OLED for their IT workers. Some of these displays have a service life of 15+ years.
N3utroI dont understand how having an oled monitor is a good thing when static elements create burn in, and OS desktops themselves are made of many static elements.
Yes, and clearly the implication here is that Samsung has figured out how to make them robust enough for regular business/office use over the typical 3-5 year replacement cycle.
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#4
evernessince
ZeDestructorYes, and clearly the implication here is that Samsung has figured out how to make them robust enough for regular business/office use over the typical 3-5 year replacement cycle.
The article doesn't even discuss anything about improved robustness. Please read before commenting.
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#5
ZeDestructor
evernessinceThe article doesn't even discuss anything about improved robustness. Please read before commenting.
The word "implication" has a defined meaning. Please read a dictionary next time before commenting.
Posted on Reply
#6
evernessince
ZeDestructorThe word "implication" has a defined meaning. Please read a dictionary next time before commenting.
Please highlight the part of the article where samsung claims to resolve OLED robustness.

Gotta love people on the internet doubling down by throwing a tantrum.
Posted on Reply
#7
ZeDestructor
evernessincePlease highlight the part of the article where samsung claims to resolve OLED robustness.

Gotta love people on the internet doubling down by throwing a tantrum.
So apparently I have to ELI5 this...

The implication [noun, an occasion when you seem to suggest something without saying it directly] is that Samsung has achieved sufficient durability because if they had not, there would be many quite salty purchasing officers and lawyers breathing down Samsung's necks for refund or replacement if/when they wear out faster than expected. Obviously at no point in the article is that mentioned, which is why I called it an implication in the first place.
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#8
evernessince
ZeDestructorSo apparently I have to ELI5 this...

The implication [noun, an occasion when you seem to suggest something without saying it directly] is that Samsung has achieved sufficient durability because if they had not, there would be many quite salty purchasing officers and lawyers breathing down Samsung's necks for refund or replacement if/when they wear out faster than expected. Obviously at no point in the article is that mentioned, which is why I called it an implication in the first place.
You are so myopic that you don't realize that's an assumption on your part, not an implication. You are assuming that simply because they are aiming for a broader market, that they have improved durability, despite the fact that they make no mention of it. Samsung would absolutely advertise improved OLED durability if they had actually achieved it. Samsung or any company will always try to increase their marketshare but your logic seems to take that bit of common knowledge and make the huge assumption that it also means burn-in is solved. No, it means like every other company they are trying to increase profits.

In addition, we know Samsung is already exposed to risk for their existing OLED monitors. Monitors of which we know don't have sufficient durability for highly static use cases based on tests performed by RTings and HardwareUnboxed. Where are the lawyers coming after them? They aren't, as it turns out it'd be awful hard to sue someone over burn-in when it's expected wear and tear on OLED panels.

So not only do you not understand the difference between an implication and your own assumptions, you are going out insulting people's intelligence based on whatever is going on in your own head without even bothering to consider that not everyone makes the same illogical assumptions as yourself.

We are done here, no point in talking with a fool who doubles down on their own failures.
Posted on Reply
#9
N3utro
ZeDestructorYes, and clearly the implication here is that Samsung has figured out how to make them robust enough for regular business/office use over the typical 3-5 year replacement cycle.
Uhhh, no, that's not what the article is saying.
Posted on Reply
#10
ZeDestructor
evernessinceYou are so myopic that you don't realize that's an assumption on your part, not an implication. You are assuming that simply because they are aiming for a broader market, that they have improved durability, despite the fact that they make no mention of it. Samsung would absolutely advertise improved OLED durability if they had actually achieved it. Samsung or any company will always try to increase their marketshare but your logic seems to take that bit of common knowledge and make the huge assumption that it also means burn-in is solved. No, it means like every other company they are trying to increase profits.

In addition, we know Samsung is already exposed to risk for their existing OLED monitors. Monitors of which we know don't have sufficient durability for highly static use cases based on tests performed by RTings and HardwareUnboxed. Where are the lawyers coming after them? They aren't, as it turns out it'd be awful hard to sue someone over burn-in when it's expected wear and tear on OLED panels.

So not only do you not understand the difference between an implication and your own assumptions, you are going out insulting people's intelligence based on whatever is going on in your own head without even bothering to consider that not everyone makes the same illogical assumptions as yourself.

We are done here, no point in talking with a fool who doubles down on their own failures.
I'm not so sure actually. Samsung (and every other OLED panel manufacturer for that matter) remained entirely silent about OLED durability with phones, then one day (around the Galaxy S10 and iPhone X era) very quietly OLED phones went from almost all of em gaining a very visible red tint after 3 years to lasting 6+ years without any visible tint. There is still wear of course, but now you have to breakout the colorimeter or carefully setup a camera to observe it, not recoil in disgust the moment you light up the screen.

Sadly, larger panels are still lagging quite a lot compared to mobile panels, so it's gonna be a while longer before PC monitors match phones, both in terms of image quality as well as durability
N3utroUhhh, no, that's not what the article is saying.
That's the implication I'm reading between the lines. Sure, the backlash over faster degradation wouldn't be the same level as the fallout of the Note7's battery fiasco, but selling OLED monitors by the hundreds into corporate fleets and then 2-3 years later being on the hook for millions of panels wearing out faster than expected is a very expensive proposition. You don't make a push like this into that market without a decent foundation to stand on.
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