Tuesday, February 17th 2026
Phison CEO Says DRAM and NAND Flash Shortage Will Shut Down Many Consumer Electronics Companies in 2026
The acute shortage of DRAM and NAND flash memory could shut down many consumer electronics companies by the end of 2026, Phison CEO Chien Chen Pang warned in an interview with Chen Ning Kuan of Taiwan's Era News. The Phison CEO warns of a "massive die-off" among consumer electronics companies designing cost-effective products that use even the smallest amounts of DRAM and NAND flash components (think TV set-top boxes, Wi-Fi routers, smart TVs, etc). For instance, an 8 GB eMMC chip used in smart TVs rose in pricing from $1.5 in early 2025, to nearly $20 now. Extrapolate this to the vast selection of products priced under the $100-mark, and you can see how component prices could wreck the consumer electronics industry.
Pricing is only half the problem, the other is supply. Memory is now an extremely supplier-driven market, with manufacturers onboarding orders up to three years into the future (i.e. you order now, your DRAM chip reels won't arrive before 2030. All this said, the crisis could fade by the end of the decade as memory manufacturers build more foundry capacity, and industrial pressure causes geopolitical changes, such as the re-entry of Chinese DRAM and NAND flash companies. Phison is a leading manufacturer of NAND flash-based storage device controllers powering SSDs, flash drives, and memory cards.
Sources:
Era News (YouTube), VideoCardz
Pricing is only half the problem, the other is supply. Memory is now an extremely supplier-driven market, with manufacturers onboarding orders up to three years into the future (i.e. you order now, your DRAM chip reels won't arrive before 2030. All this said, the crisis could fade by the end of the decade as memory manufacturers build more foundry capacity, and industrial pressure causes geopolitical changes, such as the re-entry of Chinese DRAM and NAND flash companies. Phison is a leading manufacturer of NAND flash-based storage device controllers powering SSDs, flash drives, and memory cards.

20 Comments on Phison CEO Says DRAM and NAND Flash Shortage Will Shut Down Many Consumer Electronics Companies in 2026
It baffles me why anyone would want shortages to go on for another few years, it's already wrecking the consumer tech industry, and the destruction of the tech market ironically doesn't do anything for companies pushing AI, because the average consumer can't consume the AI slop if they can't buy tech.
There has to be a breaking point at which someone is brave to say enough, corpos are spending money they don't have on servers, to put in datacenters which haven't been built yet, which takes massive amounts power and water that cannot be provided, all to produce something that doesn't generate anything of value or any profit.
So we can have AI bullshit and nonsense that provides... nothing.
ALl of this makes the inevitable AI bubble popping even worse.
On top of that, it looks like a lot of the "mostly useless electronic gadgets" companies will die a swift death, as they're not big enough to be able to source what they need.
Subscription to everything because you can't physically buy the hardware. no matter how much you can pay- there is no inventory aside from black market.
Rent your pc, cloud storage, AI agents token and so on.
A major shift is coming, the PC industry will get hit first as beta testing. Than cars, home appliance you name it.
2026 is stupid, 2027 will be a disaster.
Many parts of critical infrastructure need computers, they'll have to pass on the cost, and we'll all enjoy paying more while wage increases aren't keeping up with inflation.What would you categorize as mostly useless electronic gadgets?
I wouldn't miss anything like a wifi thermostat or a smart toaster, but I'm not looking forward to less competition between router brands for example.
All the new "ai" trinkets that don't appear to be doing much for anyone and where the companies goes bust six months after launch.
I full agree that there needs to be fewer models in a lot of product segments as well. Less competition is never a good thing, but we don't need six router SKUs from one manufacturer with pretty much the same features.
I used to work for a small router manufacturer, but this, it just gives me a headache, as I can't even figure out the difference between most of these products.
www.tp-link.com/us/home-networking/wifi-router/?filterby=6271
Same with phones, there are way too many different SKUs with little to no differentiating features and the manufacturers should really move to a two year release schedule, since there isn't anything new that is a must have feature any more.
Cuz it's pricier for them as well.
"Golden age" my 🍑It doesn't work that way
The big bucks...high end chips for AI.and converting fabs from legacy chipmaking to high end chipmaking
And who is the big beneficiary?
China!!!
Now you can see why the Chinese began buying up all the legacy chipmaking tools they could get their hands on starting back in 2022.
In 2021 china made just 17% of the world's Legacy chips.
Today it make 40% of those Legacy Chips
And companies..even western.manufacturers are going to have to start buying them from China at inflated prices to keep their factories going.
Anyway, needless to say, buying anything is out of the question for me with current prices. Although I was planning a PC build this year, that will also have to wait, and I'm holding onto what I have for now. I'm not sure what will happen, but I hope the situation will improve sooner or later and prices eventually drop.