Monday, March 2nd 2026

Phison Seeks Customer Prepayments as NAND Flash Prices Surge 500% Over Six Months

As NAND Flash pricing has skyrocketed, reaching nearly a 500% increase over the past six months, Phison has reportedly started requiring some customers to make prepayments to control the supply. This means that customers who haven't even started a Phison order will need to send funds as a form of credit to purchase a set amount of Phison controllers, SSDs, or any other storage products. According to a notice to its customers, Phison has stated that the rapid increase in NAND Flash demand has driven various parts of the storage supply chain to seek alternative payment methods, with a focus on quicker settlements. This means customers must either accept faster contract settlements or use other forms of payment like prepayment credits.

Phison is a company primarily focused on making SSD controllers, which are manufactured at TSMC, Samsung, or other fabs as logic devices, not NAND Flash. The company's latest E28 controller is produced on TSMC's 6 nm node, a mature class of semiconductor nodes. This suggests that Phison's supply chain is largely intact. However, if Phison is arranging NAND Flash purchases on behalf of customers, that could explain why faster settlements are requested. Specific arrangements likely vary by customer and should be confirmed on a case-by-case basis. There might be situations where Phison provides SSD makers with blueprints for SSDs and handles part of the design and supply chain logistics within the company, making the situation more understandable. In such cases, Phison would need to secure a fast contract settlement to ensure the SSD maker gets the best possible price for the NAND Flash that ultimately pairs with a Phison controller. The full statement follows.
Camille Chen from PhisonDear Valued Customer,

We sincerely appreciate your continued support and partnership. Due to rapid changes from AI infrastructure brings a significant increase in NAND demand, our key suppliers have recently adjusted their payment requirements as advance payment or shorten payment.
Phison has been extending financial support for your orders over the past period, as part of our efforts to secure capacity and ensure uninterrupted supply for your needs.
In order to maintain a stable supply chain and ensure uninterrupted service for you, we must align with these new conditions and kindly request prepayment or earlier payment arrangements for upcoming orders.
This adjustment will allow us to secure materials more efficiently and strengthen our operational flexibility, ultimately enabling us to serve you better.
We understand that any change may require internal coordination, and we are committed to assisting you throughout this transition.
Thank you for your understanding and cooperation. Please feel free to contact us if you have any questions or need further clarification.

Warm regards,
Phison Electronics Corporation
Camille Chen
Finance Division, Director
Source: DigiTimes
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18 Comments on Phison Seeks Customer Prepayments as NAND Flash Prices Surge 500% Over Six Months

#1
mb194dc
Inflation in tech starting to get insane, wondering if it's filtering elsewhere as ISM prices surged as well, which is manufacturing more than tech generally.
Posted on Reply
#2
Grimling
Prices for consumer SSDs have more that doubled in the last few months alone.
Because having YOUR data in YOUR own hands, must be prevented!
Instead use a cloud service and lose all your stuff if something goes wrong with your account or your payment.
The FUTURE is now!
Posted on Reply
#3
shuffy_losys
GrimlingPrices for consumer SSDs have more that doubled in the last few months alone.
Because having YOUR data in YOUR own hands, must be prevented!
Instead use a cloud service and lose all your stuff if something goes wrong with your account or your payment.
The FUTURE is now!
Hard drive prices haven't really gone up, despite reports saying data centers were looking to gobble those up. So, there's still hope yet.
Posted on Reply
#4
Octavean
GrimlingPrices for consumer SSDs have more that doubled in the last few months alone.
Because having YOUR data in YOUR own hands, must be prevented!
Instead use a cloud service and lose all your stuff if something goes wrong with your account or your payment.
The FUTURE is now!
To that that point!

Google says, hey we've got this great new free service. Give us all you photos / videos by using Google Photos and we'll give you free unlimited storage, it doesn't get better than that,....Right!?! Then some years later, your Google storage is full, want to buy some more storage for a low monthly fee???
Posted on Reply
#6
Hecate91
It sounds like the AI investment circle isn't paying off for some suppliers.
SSD prices have more than tripled, HDD prices doubled, all thanks to AI tech bros buying up supply that hasn't been made yet, for servers that can't be used.
Posted on Reply
#8
Darmok N Jalad
GrimlingPrices for consumer SSDs have more that doubled in the last few months alone.
Because having YOUR data in YOUR own hands, must be prevented!
Instead use a cloud service and lose all your stuff if something goes wrong with your account or your payment.
The FUTURE is now!
I don't think they care about us getting to our data, as it has been pretty reliable and could be a good source of an off-site backup. It's that they get access to it too, especially the free hosts. I have cloud storage that I paid for, but it is just a backup and cross-platform sync service for local storage. There's nothing in the cloud that also isn't available locally.
Posted on Reply
#9
Athena
In order to maintain a stable supply chain and ensure uninterrupted service for you, we must align with these new conditions and kindly request prepayment or earlier payment arrangements for upcoming orders.
in other words, they need to place chip orders for the FUTURE, not now...
then they expect their customers to pay now to get something later?

that is going to put lots of hurt on the smaller companies that aren't used to this
Posted on Reply
#10
TheLostSwede
News Editor
shuffy_losysI took a look at PCPP for some drives and they didn't go up that high from an apparent average (one did see that much of an increase, but not at once and I'm pretty sure that dip was a sale price)

Also, I wasn't looking at something like 16+ TB drives.
The two 20 TB Toshiba MG10's that I got in August, are up 41%, so there's that... And they're not the ones that have gone up the most in price.
Hecate91It sounds like the AI investment circle isn't paying off for some suppliers.
SSD prices have more than tripled, HDD prices doubled, all thanks to AI tech bros buying up supply that hasn't been made yet, for servers that can't be used.
And they seemingly want to pay with cash that they don't have...
Athenathat is going to put lots of hurt on the smaller companies that aren't used to this
Expect a lot of bankruptcies this year.
Posted on Reply
#11
Wirko
TheLostSwedeAnd they seemingly want to pay with cash that they don't have...
No one has it. That cash is yet to be printed!
Posted on Reply
#12
PerfectWave
shuffy_losysHard drive prices haven't really gone up, despite reports saying data centers were looking to gobble those up. So, there's still hope yet.
FAKE NEWS. WHERE DO YOU LIVE BRO? :roll:
Posted on Reply
#13
Wirko
TheLostSwedeAnd they seemingly want to pay with cash that they don't have...
What were the usual terms of payment in the historical period we now call "normal", up until October 2025 or so?
Posted on Reply
#14
bonehead123
Pay me now, or pay me later...it don't matta, cause I got ya by the balls either way, hahahaha :)
Posted on Reply
#15
TheLostSwede
News Editor
WirkoWhat were the usual terms of payment in the historical period we now call "normal", up until October 2025 or so?
From my experience in working as a consultant for a few western startups making hardware in Taiwan, 30 days net was the most common terms, but early on it was money up front, then payment before shipping.

This on the other hand seems to suggest payment 90 days in advance, at a minimum.
Posted on Reply
#16
Wirko
TheLostSwedeFrom my experience in working as a consultant for a few western startups making hardware in Taiwan, 30 days net was the most common terms, but early on it was money up front, then payment before shipping.

This on the other hand seems to suggest payment 90 days in advance, at a minimum.
Ouch. Customers will be very reluctant to pay if this is true. So many things can happen in 90 days that are outside Phison's control, and outside NAND manufacturers' control...
Posted on Reply
#17
TheLostSwede
News Editor
WirkoOuch. Customers will be very reluctant to pay if this is true. So many things can happen in 90 days that are outside Phison's control, and outside NAND manufacturers' control...
Admittedly M.2 type SSDs aren't "that complex" from an assembly standpoint, so once the PCBs are made and all the chips are installed in the SMT/SMD machines, it would not take more than a day to produce 10-50k SSDs, including inspection etc. depending on how many productions lines and the type of machines the Phison use. I very much doubt they do it in-house though, as those machines are pricey and there are enough contractors left in Taiwan that can do that for them. Setup ahead of production takes a day or two normally.
However, as lead times for everything seems to be dragging out, I wouldn't be surprised if three months is a reasonable timeline from order to shipping as things stand.
Posted on Reply
#18
Bwaze
I remember well in 2023 when we got our previous SSD price hikes, loosing below $200 4TB drives even reviewers here told me how this is for our own good, that with higher revenue SSD makers will finally be able to use new processes with more layers, bringing the price per TB down eventually, and bringing new larger capacity into consumer space.

That was two years ago. Since then we have seen zero progress, even from companies that published clear timelines, prices only went sideways, for them now to shoot up, with no relief in sight in the foreseeable future. Larger capacity drives? We’re getting articles on how low can we go on storage and memory, tightening the belt in a market where flesh and blood consumer is seen as something unwanted.
Posted on Reply
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