Monday, August 3rd 2026

Microsoft Raises Xbox Prices by Up to 43% in Europe and UK

by
AleksandarK
 Discuss (20 Comments)
Microsoft is significantly increasing the prices of its Xbox gaming consoles starting August 1st across the United States, Europe, and the United Kingdom. We were aware that the pricing strategy for the United States market involves an increase of up to $150, depending on the SKU. However, it turns out that the pricing in Europe and the UK is set to rise even more dramatically. A member of the Resetera forum has compiled a list of UK and European pricing updates, showing the Xbox Series S 512 GB version going from €349 to €499, while the Xbox Series X Digital Edition is now priced at €749, up from €549. For the base Xbox Series S model, this represents a 43% price hike compared to the old price. Raising the price by nearly half the MSRP is a decision made amid the memory crisis, where Microsoft's supply of GDDR6 memory for these consoles has been affected by significantly higher prices.

For the more powerful Xbox Series X, the price increase ranges from 33% to 36%, depending on whether the edition is digital or disc version. This means that for the 1 TB version of the Xbox Series X with disc capability, you can expect to pay €800. Of course, this is only the MSRP listing, and retailers might add additional charges if demand exceeds supply. As we approach the launch of the Grand Theft Auto VI game, expect console demand to continue rising. Console makers like Sony have been stockpiling memory to ensure there is ample supply. Below, you can check the pricing across Europe, the UK, and the US, compiled by VideoGamesChronicle.
Europe
  • Xbox Series S (512 GB) - €499.99 (was €349.99)
  • Xbox Series S (1 TB) - €599.99 (was €399.99)
  • Xbox Series X (1 TB, Digital) - €749.99 (was €549.99)
  • Xbox Series X (1 TB, Disc) - €799.99 (was €599.99)
UK
  • Xbox Series S (512 GB) - £429.99 (was £299.99)
  • Xbox Series S (1 TB) - £519.99 (was £349.99)
  • Xbox Series X (1 TB, Digital) - £619.99 (was £449.99)
  • Xbox Series X (1 TB, Disc) - £669.99 (was £499.99)
US
  • Xbox Series S (512 GB) - $499.99 (was $399.99)
  • Xbox Series S (1 TB) - $599.99 (was $449.99)
  • Xbox Series X (1 TB, Digital) - $749.99 (was $599.99)
  • Xbox Series X (1 TB, Disc) - $799.99 (was $649.99)
Sources: Resetera, VGC

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20 Comments on Microsoft Raises Xbox Prices by Up to 43% in Europe and UK

#1
_JP_
AleksandarKRaising the price by nearly half the MSRP is a decision made amid the memory crisis, where Microsoft's supply of GDDR6 memory for these consoles has been affected by significantly higher prices.
"This memory crisis is the result of the ongoing AI boom, where OpenAI promised that ChatGPT, Sora, et. al. would be the future and that it would develop to reach AGI, prompting a deal with Microsoft since 2019, where gradual and conscious investments over the next 3 years of 1, 2 and 10 billion, resulting in Satya's promise that CoPilot is also the future and will be in every Windows computer, to enable people to achieve more. This fueled a huge investment spree that, since the amendment to Microsoft and OpenAI agreement in April 2026, Microsoft has not been able to balance the books."

Making Don's reveal of the One's pricing actually reasonable, compared to this, is so 2026.
Posted on Reply
#2
Krit
nvidia taxes kicked in.
Posted on Reply
#3
3DVCash
Who in the world is paying €799.99 for an Xbox in 2026?
Posted on Reply
#4
CornyOC
Thanks to inflated PC hardware prices, they can afford to raise hardware tax on consoles, since people buy either, and console has always been poor man's choice relative to entry PC price (expect for some exclusives, and people may prefer console over PC, but let's be honest that's quite a minority nowadays).
Posted on Reply
#5
qlum
3DVCashWho in the world is paying €799.99 for an Xbox in 2026?
I think for series X mostly just people replacing a broken unit out of warranty. Thus Microslop can buy less ram, thus the unit price goes up, circle repeats itself.
Dutch prices put the ps5 € 200 below the series x roughly (smaller or larger gap depending if you care about the disc drive as things stand.)
Series S makes a little bit more sense but even then questionable.
Posted on Reply
#6
TheDeeGee
3DVCashWho in the world is paying €799.99 for an Xbox in 2026?
Who would pay for a console at all?

Why would you want to be locked into a single system... get a PC which can play and emulate nearly everything.
Posted on Reply
#7
Youseethis
Ahhh, Microsoft is lying I see. In order to have a price increase (or a price in general), you have to have a product available because right now, both the price and availability are 0 :roll:
Posted on Reply
#8
Aleksandar_038
3DVCashWho in the world is paying €799.99 for an Xbox in 2026?
No-one, sales are plummeting.
Posted on Reply
#9
Chomiq
TheDeeGeeWho would pay for a console at all?

Why would you want to be locked into a single system... get a PC which can play and emulate nearly everything.
Well some people just want plug and play without any hassle. Console offers that.
Posted on Reply
#10
_JP_
3DVCashWho in the world is paying €799.99 for an Xbox in 2026?
TheDeeGeeWho would pay for a console at all?

Why would you want to be locked into a single system... get a PC which can play and emulate nearly everything.
Microsoft seems to think, like Sony, that GTA VI is going to drive whatever stock there is off the shelves.
I'd say, wait for the '27 Feb. - Mar. price corrections, I'm sorry, I meant special sales. :D
Posted on Reply
#11
OMDLocomotion
I had to turn my head to one side and squint a couple of times as I swear I just saw the prices on an already poollrly selling console go to the moon. What is this world we live in. I want 2009 back with my absolute bargain Xbox 360 or failing that 1997 when I had a chipped ps1 and I could get anything for 6 quid.

I'm off to join AI and hallucinate some more.
Posted on Reply
#12
Aleksandar_038
ChomiqWell some people just want plug and play without any hassle. Console offers that.
Well, PS5 and Xbox sales are already declining rapidly. So, are you sure people (in this economic turmoil) really want to spend that kind of money on convenience? Because, as far as I remember, once economic situation detoriate, convenience items are first to go.

Microsoft and Sony should keep that in mind... although, as far as Microsoft is concerned, I think they do not care and will lead Xbox as separate hardware slowly to cliff, only to push it from there.
Posted on Reply
#13
Chomiq
Aleksandar_038Well, PS5 and Xbox sales are already declining rapidly. So, are you sure people (in this economic turmoil) really want to spend that kind of money on convenience? Because, as far as I remember, once economic situation detoriate, convenience items are first to go.

Microsoft and Sony should keep that in mind... although, as far as Microsoft is concerned, I think they do not care and will lead Xbox as separate hardware slowly to cliff, only to push it from there.
TheGeeSee nor I have said anything about pricing. Sure, fewer people will buy them with increased prices but the target is still the same. It's also a one time purchase, just like a PC. Stores have been offering financing options for years now. Then €800 becomes roughly €33 a month through 24 months.
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#14
qlum
ChomiqTheGeeSee nor I have said anything about pricing. Sure, fewer people will buy them with increased prices but the target is still the same. It's also a one time purchase, just like a PC. Stores have been offering financing options for years now. Then €800 becomes roughly €33 a month through 24 months.
The problem is at least in Europe for now that the ps5 is cheaper. While at the same time being the more popular console.
So unless you have a good reason IE have games already or really want to go down the gamepass route. It's just a very tough sell.
Posted on Reply
#15
Aleksandar_038
ChomiqTheGeeSee nor I have said anything about pricing. Sure, fewer people will buy them with increased prices but the target is still the same. It's also a one time purchase, just like a PC. Stores have been offering financing options for years now. Then €800 becomes roughly €33 a month through 24 months.
Yes, it does not sound much. But you pay phone, car, internet, cable TV, electricity, water, taxes and many other things monthly. And those are adding up, so people start to cut services that they do not need, or skip buying things that they do not need.

So, new phone is now every three, instead of every two years. PC upgrades are on hold, and Netflix Premium is replaced with basic...

In that economy, 33 € / months is not good proposition.
Posted on Reply
#16
Chomiq
qlumThe problem is at least in Europe for now that the ps5 is cheaper.
For how long?
Posted on Reply
#17
VoidRunner96
In territories that hardly buys the thing.. Sure it make sense

Helix drops, costing between 1 - 1.5k then this will be seen as a bargain, 😌
Posted on Reply
#18
soder
GoG has at least 5 lifetimes worth of retro and current indie games for PC, regardless of what is your favorite category and genre. People should stop buying these overpriced craps (mostly from msft, but neither from sony), stop buying brand new AAAAAA+++ crap games for 100$. Then some big studio should go bankrupt (I only feel honestly bad for the coder slaves in all of these game-factories), the CEO, upper mgmt can all h*ng themselves, I have 0.00 sympathy for any of those a.holes.
Then, maybe then, a less greedy mf gaming industry could born.
But to be honest, sadly, hell comes sooner to earth than the above realistically happening in our lifetime :(
Posted on Reply
#19
colossusrageblack
Seems like Microsoft is trying to quickly kill off the XBOX Series to move onto the next console, maybe trying to get a year jump on the PS6.
Posted on Reply
#20
Dukenukemx
About three people who were planning to buy a Xbox are now devastated from this news.
Posted on Reply
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