Monday, August 17th 2026

Sony CEO Says Company "Still Hasn't Fixed a Date" for PS6 Launch

Rumors about the upcoming Sony PlayStation 6 have been flying around for months now, purporting to reveal everything from pricing and specs to an approximate release window. Now, the gaming giant's CEO, Hiroki Totoki, has addressed the PS6 launch date in a new interview with The Wall Street Journal.

In the interview, Totoki explains that the volatility of the current PC and console hardware market makes it difficult to pin down pricing or a release date. He notes that memory prices are still expected to be high in the 2027 financial year, thanks to an ongoing supply shortage, and, given those market conditions, Sony has to "think carefully" about its launch strategy for the new console.
We have not yet decided on at what timing we will launch the new console, or at what prices. So we would like to really observe and follow the situation."
The PlayStation 6 was previously expected to launch sometime in late 2027, although there were also rumors that Sony may push back the launch to 2028 or even 2029 due to the memory crisis. Totoki's comments in this most recent interview may lend credence to those latter rumors of a potential "delay," despite what other hardware leakers have said. Rumors have also suggested that the memory crisis could result in the PS6 launching at over $900.
Sources: The Wall Street Journal, via VGC
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15 Comments on Sony CEO Says Company "Still Hasn't Fixed a Date" for PS6 Launch

#1
Kinsa83
The price will be whatever they want it to be cause clearly people can scrounge up whatever money they need to buy their latest toy.
Posted on Reply
#2
Athena
...but they are saving $ by not having a DVD drive in it!
:laugh:
Posted on Reply
#3
chrkeller
I think it will launch at $900 at a loss, and Sony will increase game/controller/PSN prices to offset.
Posted on Reply
#4
ZoneDymo
it kinda depends on the bursting of a certain....bubble
Posted on Reply
#5
phints
Makes sense considering insane pricing on things like DRAM and SSDs (also DRAM related I guess). Their typical 7 year cycle should probably fall to 8 years this time. Nov 2027 can easily be Nov 2028 I doubt many console plebs will be upset.
Posted on Reply
#6
TheinsanegamerN
There's no reason to rush out a new console. The PS5/pro still look fine and barely have software libraries worth mentioning.
Posted on Reply
#7
cvaldes
They should release it as soon as the hardware is done (assuming some new titles are there for the launch). After all RAM is going to keep getting more expensive for the next 2-3 years (minimally). And the impending NANDpocalyse is walking up the driveway to the front door. Putting inventory in finished good warehouses is just a liability at this point.

And we know that PS5/Pro aren't driving software sales. And buying a 7- or 8-year old console is going to be less appealing with each passing month. It's not fine wine.
Posted on Reply
#8
TheinsanegamerN
cvaldesThey should release it as soon as the hardware is done (assuming some new titles are there for the launch). After all RAM is going to keep getting more expensive for the next 2-3 years (minimally). And the impending NANDpocalyse is walking up the driveway to the front door. Putting inventory in finished good warehouses is just a liability at this point.
There is no indication that they have started manufacturing the PS6 en masse yet. Rushing out a console in the middle of memory shortage sis a great way to ensure that your console never hits a critical mass of users, as most will stay on the PS5.
cvaldesAnd we know that PS5/Pro aren't driving software sales. And buying a 7- or 8-year old console is going to be less appealing with each passing month. It's not fine wine.
What world do you live in? Sony set a record for software revenue on the PS5 last year. $17 BILLION in software sales.

tech-insider.org/ps5-93-million-sony-record-profit-2026/

They are having absolutely no issues selling games.
Posted on Reply
#10
ixi
chrkellerI think it will launch at $900 at a loss, and Sony will increase game/controller/PSN prices to offset.
And people are already paying over 200€ for ps5 second edition controller. This is crazy.
Posted on Reply
#11
Event Horizon
Release sooner and it will be expensive, release later and it will be outdated and expensive.
Posted on Reply
#12
Grimling
Release date: 2028
Price: 1999 USD
Price for the digital only Games (license to play): 99 USD for the Standard version
Needs a Sony PlayStation Network Account to play
You can browse, purchase, and download games only from Sonys PlayStation Store
You need an Internet connection (that you have to pay for) to play Single player Games
You need an additional PlayStation Plus subscription, also know as Sony Internet Tax (SIT), that you have to pay extra for, to play online Games
Sony can revoke your digitally purchased licenses at any moment if they want to
Sony can ban your entire account for no reason at any moment, making it impossible for you to access you purchasessource
Posted on Reply
#13
Chomiq
Athena...but they are saving $ by not having a DVD drive in it!
:laugh:
It's PS6, not PS2.
Posted on Reply
#14
AsRock
TPU addict
TheinsanegamerNThere's no reason to rush out a new console. The PS5/pro still look fine and barely have software libraries worth mentioning.
As long as you keep it horizon it should keep working.
Posted on Reply
#15
zus
PS5 Pro's GPU is pretty great, but the CPU is definitely suffering at this point. But since hardware prices are messed up, I think Sony should focus on the software side. Not only games, but also stuff like frame generation or enhancements for their PS4 emulator, like letting you increase the resolution, maybe some 60 FPS patches. Is Low Frame Compensation possible on PS5? I think it still doesn't have it. A PS6 would need to have the same specs as a high end PC to get a meaningful boost over the PS5 Pro, it would be too expensive.
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Nov 12th, 2026 04:40 CST change timezone

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