Just before Christmas 2024, CoolerMaster revealed its innovative MasterFrame case series. Weeks later, TechPowerUp inspected pre-launch interlocking aluminium panel-equipped specimens at CES. So far, Cooler Master's marketing material has emphasized the importance of customization. At this week's Computex trade show, the manufacturer has presented various MasterFrame 600 configurations—enabled by non-standard GPU mounting techniques, and multiple front panel options.

Two "Vertical GPU Mode" demonstration units aptly showcased interesting graphics card placements. Cooler Master seems intent on presenting its custom VGA cooler across multiple tables and every turn—their MasterFrame 600 builds were togged up with custom GeForce RTX 5080 graphics cards. A "Reverse Mode" example showed off another non-traditional internal layout.

Cooler Master has revived its gargantuan Cosmos case product line; as demonstrated by the brand dedicating a whole table to two behemoth samples. Massive chassis designs are not particularly "de rigueur" nowadays, but 2025 revivals could be appropriate fits for ever-growing graphics card profiles, and extra elaborate cooling setups. Two different configurations were presented; as denoted by product placards and differentiated by modular panel selections. This year's refresh supports modern hidden and back-connector products.

The Cosmos 2025 "Water Cooling" demo unit's foundation consists of a non-specific Intel Ultra 5 processor, a customized (watercooled) GeForce RTX 5090 card, and an ASRock Z890 LiveMixer WIFI mainboard. Cooler Master has installed their fancy X Pro waterblock system; the visiting TechPowerUp team noticed that these components occupied only a small portion of internal volume. The 180 mm long MWE Gold 1250 V2 PSU looks relatively dinky, in its elevated perch. A radiator setup seems to feature absolutely huge airflow fans (maybe four in total); two of these units are visible in some of our photos.

Cooler Master is seated front-row center as Moore's Law tapers, and the need for advanced computing to have powerful cooling rises. The company showed off several innovations with its core business of cooling. We begin our tour of the Cooler Master booth with its new 3D Heat Pipe innovation. It may look simple and unorthodox, but CM says that this innovation took decades of innovation. Consider a U-shaped heatpipe from a typical tower-type CPU cooler, with its two ends passing through an aluminium fin-stack, and the central region making contact with the heat source (CPU).

Cooler Master innovated an arm of this heat pipe that pops out from the central region. This is easier said than done, as the pipe's inner channel needs to seamlessly connect with the rest of the heatpipe, and improper welding can cause metal extrusions that can clog the pipe. This is probably what took CM decades to figure out. The third arm of the heat pipe helps heat from the source spread more uniformly across the fin-stack. Cooler Master showcased its first tower-type coolers implementing 3D Heat Pipe tech, which we'll talk about in a bit.

Cooler Master is making a big splash at Computex 2025 with its "One Cooler Master—Where Cooling Drives the Future" showcase, held at its headquarters in Taipei. The company is showing off how it's bringing together its enterprise-level engineering and consumer-focused design into a single, streamlined approach. The idea is simple: take the cutting-edge solutions developed for demanding industries like finance and AI and turn them into powerful, customizable gear for gamers, creators, and everyday builders. CEO Jimmy Sha says it best—this structure allows ideas and tech to flow in both directions, ensuring innovation benefits everyone.

"At Cooler Master, we work as one team," Sha explains. "Whether it's solving tough problems for enterprise clients or building tools for passionate creators, we take those lessons and turn them into products everyone can use. That's what "One Cooler Master' is all about" making sure breakthroughs don't stay locked away in server rooms, but instead power the desktops and rigs our community loves to build."