Thursday, October 22nd 2015

AMD Wants You to Choose Radeon RX 470 Over the GTX 1050 Ti, For Now

Hot on the heels of NVIDIA's GeForce GTX 1050 Ti launch, AMD fired off an elaborate press-deck explaining why consumers should choose its $169 Radeon RX 470 graphics card over the $139 GeForce GTX 1050 Ti it announced last Tuesday (18/10), which is due for market launch a week later (25/10). The presentation begins explaining that the RX 470 is better equipped to offer above 60 fps on all of today's games at 1080p (Full HD) resolution, with anti-aliasing enabled.

Later down the presentation, AMD alleges that NVIDIA "Pascal" architecture lacks asynchronous compute feature. There are already games that take advantage of it. AMD also claims that its "Polaris" based GPUs RX 480, RX 470, and RX 460, will be faster than competing GTX 1060, GTX 1050 Ti, and GTX 750 Ti at "Battlefield 1" with its DirectX 12 renderer. The presentation ends with a refresher of the company's current product-stack, and how it measures up to NVIDIA's offerings across the competitive landscape. Turns out there is indeed a big price/performance gap between the RX 460 and RX 470, just waiting to be filled.
The Radeon RX 470, priced $30 above the GeForce GTX 1050 Ti, features double the memory bus width, translating into double the memory bandwidth. Memory bandwidth comes in handy with anti-aliasing, mega-textures, and in situations where the GPU needs to quickly move things in and out of its memory.
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113 Comments on AMD Wants You to Choose Radeon RX 470 Over the GTX 1050 Ti, For Now

#2
IceScreamer
This whole thing seems desperate. It probably will fool some customers I guess, so it's not a complete waste of marketing on their side.
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#3
hardcore_gamer
Slide 3 proves that GTX 1050 Ti is indeed a 14nm die, unlike other Pascal GPUs at 16nm.
Posted on Reply
#4
btarunr
Editor & Senior Moderator
hardcore_gamer said:
Slide 3 proves that GTX 1050 Ti is indeed a 14nm die, unlike other Pascal GPUs at 16nm.
Nice catch! :)
Posted on Reply
#5
P4-630
The Way It's Meant to be Played
IceScreamer said:
This whole thing seems desperate.
^This..

Lol! :D
Posted on Reply
#6
EzioAs
That last slide, is AMD trying to say that the RX 480 performs between the GTX 1060 6GB and 3GB? I thought that they would at least put the RX 480 on the same level as the GTX 1060 6GB with the 3GB version lower (albeit not much).
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#8
hojnikb
Since when only gcn supprts async compute ?
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#9
RejZoR
IceScreamer said:
This whole thing seems desperate. It probably will fool some customers I guess, so it's not a complete waste of marketing on their side.
Desperate is when you produce 35 models of god damn graphic cards just because you need to fill every $5 price gap. It's dumb.

Simply justifying a more expensive graphic card is how you gain respect and higher paying customers. Besides, 30 fucking bucks. Seriously? Skip one friday evening and you'll have it. But people always make such big of a deal out of such tiny differences I just don't understand them. Difference of 100 or 150 bucks, fine. But 30? Really? Just take RX470.
Posted on Reply
#10
P4-630
The Way It's Meant to be Played
I'd still take the GTX1060 6GB over a RX480 any day... :p
Posted on Reply
#11
dj-electric
Fluffmeister said:
AMD really love their PR slides.

Still good to hear nV are forcing AMD to lower their prices, competition is good and all that.
Isn't that the most ironic thing in the world right now? Kinda is...
Posted on Reply
#12
GeekWorld
RejZoR said:
Desperate is when you produce 35 models of god damn graphic cards just because you need to fill every $5 price gap. It's dumb.

Simply justifying a more expensive graphic card is how you gain respect and higher paying customers. Besides, 30 fucking bucks. Seriously? Skip one friday evening and you'll have it. But people always make such big of a deal out of such tiny differences I just don't understand them. Difference of 100 or 150 bucks, fine. But 30? Really? Just take RX470.
Do you really think about it that way, so if you take 30$ for each component, taking into account that there are seven components, can save you 210$, so if you say its not worth sparing 30$ a graphics card that is best! It is simply ridiculous. Im taking into account that these graphics cards are for low-cost builds.
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#13
rtwjunkie
PC Gaming Enthusiast
Fluffmeister said:
AMD really love their PR slides.

Still good to hear nV are forcing AMD to lower their prices, competition is good and all that.
Now what we need is NVIDIA being forced to lower high end prices because of serious AMD competition.
Posted on Reply
#14
Pewzor
IceScreamer said:
This whole thing seems desperate. It probably will fool some customers I guess, so it's not a complete waste of marketing on their side.
RX470 is much more powerful card then 1050Ti.
But I guess there will be stupid people who buy half of a card for $30 dollars less.
Posted on Reply
#15
rtwjunkie
PC Gaming Enthusiast
Pewzor said:
RX470 is much more powerful card then 1050Ti.
But I guess there will be stupid people who buy half of a card for $30 dollars less. We are talking about nVidia people here.
Why does there need to be Nvidia people and AMD people? And why is one side always supposedly stupid?
Posted on Reply
#16
Pewzor
rtwjunkie said:
Why does there need to be Nvidia people and AMD people? And why is one side always supposedly stupid?
Sorry I will edit it out. I mean in particular for people to say $30 for half the performance is worth it. That sounds kinda stupid not exclusive to nVidia or AMD fans.
Posted on Reply
#17
Chaitanya
AMD is certainly right about variable refresh rate monitors, nvidia G-Sync monitors are stupidly expensive with restrictions on usage. All these GPUs will need variable refresh monitors to make the most out of low horsepower they pack in them in first place.
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#18
Blackmark
IceScreamer said:
This whole thing seems desperate. It probably will fool some customers I guess, so it's not a complete waste of marketing on their side.
"Fool"??? Really?!?! For only $20 more you get almost get 50% more performance with the rx470 over the 1050ti. I don't think AMD is fooling anyone here, it's just stating facts.
Posted on Reply
#19
IceScreamer
Blackmark said:
"Fool"??? Really?!?! For only $20 more you get almost get 50% more performance with the rx470 over the 1050ti. I don't think AMD is fooling anyone here, it's just stating facts.
Stating facts, their products should speak for themselves. If your product is good enough then it will sell, without any comparisons or slides (especially slides that you make in wake of competing products coming out). RX 470 is a good card, but AMD seems to think well, a bit differently. And that's what my complaint was about.
Posted on Reply
#20
ASOT
Amd dont wants me to choose gtx 1060 3gb )))
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#21
Blackmark
IceScreamer said:
Stating facts, their products should speak for themselves. If your product is good enough then it will sell, without any comparisons or slides (especially slides that you make in wake of competing products coming out). RX 470 is a good card, but AMD seems to think well, a bit differently. And that's what my complaint was about.
But that's why the marketing division is created for, they'll do anything to get more sells. Even nvidia is guilty of such practices before.
Posted on Reply
#22
IceScreamer
Blackmark said:
But that's why the marketing division is created for, they'll do anything to get more sells. Even nvidia is guilty of such practices before.
Hey, a business is a business, just saying, to me, it looks dumb.
Posted on Reply
#23
RejZoR
IceScreamer said:
Stating facts, their products should speak for themselves. If your product is good enough then it will sell, without any comparisons or slides (especially slides that you make in wake of competing products coming out). RX 470 is a good card, but AMD seems to think well, a bit differently. And that's what my complaint was about.
Says to a group of people who would buy GeForce just because it's GeForce. And you're expecting them to be rational. Ok...

I don't see any problem if they use presentations to educate people about actual benefits for that extra price. Lets be honest, if card has twice the bus width for $20 and we know AMD is superior when it comes to DX12/Vulkan, this already tells the card will last you a lot longer for tiny extra cost. You have to be a fool not to take it.
Posted on Reply
#24
IceScreamer
RejZoR said:
Says to a group of people who would buy GeForce just because it's GeForce. And you're expecting them to be rational. Ok...

I don't see any problem if they use presentations to educate people about actual benefits for that extra price. Lets be honest, if card has twice the bus width for $20 and we know AMD is superior when it comes to DX12/Vulkan, this already tells the card will last you a lot longer for tiny extra cost. You have to be a fool not to take it.
Everything you said stands, I was just stating my opinion on this sudden PR comparison specifically comparing competing product. It reminds me of those horrible "Fixer" videos they did a while ago.
Posted on Reply
#25
newtekie1
Semi-Retired Folder
RejZoR said:
Desperate is when you produce 35 models of god damn graphic cards just because you need to fill every $5 price gap. It's dumb.

Simply justifying a more expensive graphic card is how you gain respect and higher paying customers. Besides, 30 fucking bucks. Seriously? Skip one friday evening and you'll have it. But people always make such big of a deal out of such tiny differences I just don't understand them. Difference of 100 or 150 bucks, fine. But 30? Really? Just take RX470.
That's a slipper slope. If you're going to save that little bit more and get the extra $30 to get the RX 470, then you might as well go a little further and save another $20 past that and get the GTX 1060. See how that works?

RejZoR said:
I don't see any problem if they use presentations to educate people about actual benefits for that extra price. Lets be honest, if card has twice the bus width for $20 and we know AMD is superior when it comes to DX12/Vulkan, this already tells the card will last you a lot longer for tiny extra cost. You have to be a fool not to take it.
Bull. Bus width at this point is not a determination of longevity of a GPU or even a good metric for performance when comparing AMD to nVidia. Anyone that educates themselves will find that nVidia manages way more performance out of cards with smaller memory bus widths. The high end pascal cards right now have a 256-bit bus, and they are crushing AMD's 256-bit cards. So for the low end card to have half the high end bus width at 128-bit that really doesn't put it at that great of a disadvantage. So for AMD to try to make a big deal out of their bigger bus width, that is stupid. And they've been doing it in their marketing slides for generations. But it is nothing more than AMD trying to trick the few people that will think more is always better. In the end, what matters is performance, not bus width.
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