Monday, August 19th 2019
NVIDIA CEO Says Buying a GPU Without Ray Tracing "Is Crazy"
During NVIDIA's second quarter earnings call, the company's co-founder and CEO, Jensen Huang, talked about earnings and what drives demand. When talking about sales, Huang noted a few things about NVIDIA's RTX lineup of graphics cards and why buying one is the only reasonable thing to do.
Specifically, Huang said that "SUPER is off to a super start for and at this point, it's a foregone conclusion that we're going to buy a new graphics card, and it's going to the last 2, 3, 4 years to not have ray tracing is just crazy. Ray tracing content just keeps coming out. And between the performance of SUPER and the fact that it has ray tracing hardware, it's going to be super well positioned for throughout all of next year."
He says that if you are going to buy a GPU and have it last 2-4 years, you have to "future proof" your system by buying an RTX GPU. What is implied there is that NVIDIA is currently the only company that is building a GPU with ray tracing built into hardware, meaning the only choice for ray tracing enabled games.
Ironically, NVIDIA also offers Turing GPUs without any of the ray tracing capabilities in form of GTX 1660 Ti, 1660 and 1650 GPUs all positioned at low to middle range performance market.
Source:
PCGamesN
Specifically, Huang said that "SUPER is off to a super start for and at this point, it's a foregone conclusion that we're going to buy a new graphics card, and it's going to the last 2, 3, 4 years to not have ray tracing is just crazy. Ray tracing content just keeps coming out. And between the performance of SUPER and the fact that it has ray tracing hardware, it's going to be super well positioned for throughout all of next year."
Ironically, NVIDIA also offers Turing GPUs without any of the ray tracing capabilities in form of GTX 1660 Ti, 1660 and 1650 GPUs all positioned at low to middle range performance market.
108 Comments on NVIDIA CEO Says Buying a GPU Without Ray Tracing "Is Crazy"
More news at 6.
And everyone who's not just didn't get the memo yet.
Future proofing with GPU :D And then mentioning 2-3-4 years. What? Isn't that just 'using the product you bought'?
meh.
Am I thinking about it incorrectly?
This don't make any sense .
Ngreedia.
Is PhysX still going?
Also, how many games have Ray Tracing?
Im still gonna pass 1 or 2 more GPU generation and meanwhile with that money saved bring the wife to Thailand 1 or 2 times where I can see full Raytracing landscapes and make her happy.
honestly where are those promised Raytracing games?
Didn't most feedback on RTX pointed to the need to increase all those cut-down areas rather drastically to clearly outdo current techniques in rasterized rendering? Which would mean not even the 2080 Ti can futureproof you IF (!) RTX really should take off in the next 2 years. (I have no doubt that RTRT, in general, will take off though)
Shouldn't a CEO keep his / her statements to facts and reason?
Also isn't the timing of that statement a bit counterproductive? It kind of suggests that 2060 SUPER and 2070 SUPER sales are not going as well as stated, given that you can't buy anything without RTX above those performance brackets anyway and somebody is concerned about RTX sales with coming releases from the competition.
Lol I bet he includes the demos. :laugh:
you can charge whatever you want...and its selling and nobody can do a damn about it other can just commenting it on tech forums.
When nvidia started Gsync..then cameby adaptive sync in the form of freesync
when they start RTX, eventually everybody else will join the bandwagon soon(AMD,PS5,Xbox2...etc).
if only amd started RTX..nobody would have even known if it existed..
everybody must be thank nvidia is taking a lead in PC gaming..and bring next gen technology even though its only in early stages..
soon RTX will become more mature and will run even on rtx 2060 and next gen nvidia 7nm will be good at it.
in the coming years...All AAA titles would have RTX in PC gaming .
Jensen is crazy.