Monday, December 2nd 2019
60% of European PC Enthusiasts Prefer AMD CPUs, According to EHA Study
An independent study conducted by the European Hardware Association (EHA) has revealed that AMD now ranks higher than Intel in the CPU space. While we have seen this as recently as last week, where we reported on top sellers across some Amazon webstores in Europe, with AMD scoring most of the top sellers in both Germany and the UK, this is the first time a comprehensive study has put some verifiable, science-generated numbers for us to see.
According to the EHA, 60% of the European PC enthusiasts (in a sample of 10,000 respondents) showed a strong sentiment towards AMD as their favored manufacturer of CPUs, and would choose any sort of system with an AMD CPU over an Intel one (including APU, AMD + Radeon graphics cards and AMD + NVIDIA graphics cards). This is a far cry from the same time around last year, where AMD only held 40% of a similar sample's preferred buying intention, and up from the 50% shown in the same study, carried out in 2H2019. The same survey also shows a slightly increased preference for AMD's graphics cards, with the 1H2019 showing 19% preference compared to 23% in this latest study.
It's easy to understand why AMD has been on the rise (meteorically, if I can say so) on purchase preferences for new systems and hardware, be it at a consumer or enterprise level. AMD's IP has never been stronger, and their CPU division has been shredding Intel's efforts to keep up - aided by none other than their manufacturing partner TSMC, who have recently achieved the spot of most valuable Asian company.
EHA chairman Koen Crijns had this to say:
Source:
EHA
According to the EHA, 60% of the European PC enthusiasts (in a sample of 10,000 respondents) showed a strong sentiment towards AMD as their favored manufacturer of CPUs, and would choose any sort of system with an AMD CPU over an Intel one (including APU, AMD + Radeon graphics cards and AMD + NVIDIA graphics cards). This is a far cry from the same time around last year, where AMD only held 40% of a similar sample's preferred buying intention, and up from the 50% shown in the same study, carried out in 2H2019. The same survey also shows a slightly increased preference for AMD's graphics cards, with the 1H2019 showing 19% preference compared to 23% in this latest study.
EHA chairman Koen Crijns had this to say:
"The last three years has seen AMD gain a lot of momentum in the enthusiast segment. With the Ryzen series of CPUs, AMD has eliminated any lingering performance gaps, while offering a great price/performance ratio. The surge in preference from 50% to 60% over recent months, can be explained by the launch of AMD's latest 3rd generation Ryzen desktop CPU. Ryzen 3000 not only offers better performance under multi-threaded workloads, but also under lightly-threaded applications like PC games.
31 Comments on 60% of European PC Enthusiasts Prefer AMD CPUs, According to EHA Study
These results are based on surveys among "enthusiasts", i.e. users of websites like TPU.
Oh, home on... what's happening to TPU news?Earnings...? Have you seen their financial statements?
While i do understand AMD is on the rise, we're not at 60% for general population. Not yet.
take a look
ir.amd.com/news-releases/news-release-details/amd-reports-third-quarter-2019-financial-results
If one enthusiast prefers amd that means 10 other people will buy amd usually, people ask enthusiasts.
But no one criticizes the survey itself. It's fine. But TPU article is just sad.I love how you said "we're". :DYes, I have.
$171mln for 3 quarters of 2019. That's really cute.
But who knows... Maybe Zen 3 will finally get some realistic pricing.Clearly, since - as we know from earlier TPU news - AMD outsells Intel 2 to 1. Right?
They ARE doing astronomically better.Probably in the build your own space, yes.
I doubt it if you throw in prebuilts though.
AMD might not be swimming in cash, but they are on a very good trajectory.
Good for a small portion of the consumer, but would love to see them make inroads if they have the right productsThe budget disparity meme is a big trope. Credit to AMD for doing well on a smaller budget but most of Intel's isn't even in their x86 division.
They're still below expectations (expressed also in their stock price).
And for so long I've been hearing that AMD can't afford some things because they lack money.
So you say they started earning. Great. So where's a proper website? Where's documentation? Where are drivers? Where's software and support?
It's still the same AMD. They make better hardware. That's it.Well of course.
The latest figures I've seen are:
Desktops: 18%
Laptops: 14.7%
Servers: 4.3%
Which is obviously MUCH better than 2-3 years ago.
The main problem they have: prices are way to low.
MSRP is not bad (especially in 3000-series), but still a big chunk of their sales is built around heavily discounted previous gen.
2700X is 40% cheaper after less than 2 years. And it's still being made.
It's a very aggressive strategy aimed at boosting market share and pulling people into the ecosystem. They want to become a popular brand once again.
We'll see how it goes. :)
Now, get started on those god damn GPUs already.
I mean, Intel still has the fastest cores, but they just seem to be playing "pin the Lake on the refresh du jour" lately.
Edit: this just hit me, retail CPUs are desktop only...
And, honestly, stop with that "I don't own an AMD CPU, I'm not pro-AMD".
I'm pretty sure we'd find countless Intel chips in AMD's HQ.
Hopefully they will fix this issue in the future.
I might have been tempted to overlook that fan at times, but AMD doubled down and priced the boards sky-high to deter potential buyers ;)
Now their chickens have come home to roost. You can't just keep crapping on your customers and expecting them to stay loyal.