Wednesday, January 8th 2020

Kioxia, Formerly Toshiba Memory, Makes its CES Debut

One of the big hardware industry changes of 2019 was the formal spin-off of Toshiba Memory as an entirely independent firm called Kioxia. This is big, because Toshiba is regarded as the inventor of NAND flash as we know it; and a pioneering firm with DRAM, NAND flash, and other forms of solid-state storage. Toshiba retains the hard disk business. Having formally begun operations only in Q4-2019, much of Kioxia's upcoming products are in development, but we still caught some of their latest SSDs that implement PCIe gen 4.0 and NVMe 1.4 protocol, besides some former-Toshiba products under new Kioxia branding. Kioxia is planning to make a big splash in the near future as its pioneering Twin BiCS Flash tech hits the market, besides scoring design wins with the automotive and data-center industries.

The CD6 and CM6 SSDs are star-attractions. The CD6 is designed for data-centers, and comes in capacities ranging all the way from 800 GB to 15 TB, with 1 to 3 DWPD endurance. It uses the next-generation U.3 (SFF-TA-1001) connector with PCI-Express 4.0 x4 physical-layer and NVMe 1.4 protocol. Among its security features are SIE, FIPS140-2, and SED Opal/Ruby. The drive is built in the 15 mm-thick 2.5-inch form-factor. The CM6 is its cousin, targeted at enterprise environments with higher mission-criticality. With capacities ranging from 800 GB to a staggering 30 TB, the drive offers sequential transfer-rates of up to 6,400 MB/s by leveraging PCI-Express 4.0 x4 and NVMe 1.4. Much like the CD6, the CM6 uses the new U.3 connector, and is built in the 15 mm form-factor. Endurance and security feature-set are identical to the CD6. We also spotted the 2+ year old rebranded XD5-series and PM5-series in fresh Kioxia colors. Lastly, there are the XG6 and XG6-P SSDs from 2019 transitioned to the Kioxia brand.
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12 Comments on Kioxia, Formerly Toshiba Memory, Makes its CES Debut

#1
lemonadesoda
Whoever came up with the new "Kocksia" branding obviously wasn't an English speaker. Sounds like a disease no man would want to catch! Seriously, it must be one of the worse rebrandings I've ever seen. Shame, because Toshiba was a respected brand name.
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#2
DeathtoGnomes
about time Kioxia came out of the closet....

I'm liking the numbers on the CM6.
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#3
TheLostSwede
lemonadesoda
Whoever came up with the new "Kocksia" branding obviously wasn't an English speaker. Sounds like a disease no man would want to catch! Seriously, it must be one of the worse rebrandings I've ever seen. Shame, because Toshiba was a respected brand name.
Again, not a re-branding, they HAD to change name, as Toshiba is still an existing company and this is an entity that was sold off and as such no longer had the right to use the Toshiba name. Admittedly the new name isn't great, but you have to ask the Japanese what they think about it, maybe it makes sense for them?
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#4
AsRock
TPU addict
lemonadesoda
Whoever came up with the new "Kocksia" branding obviously wasn't an English speaker. Sounds like a disease no man would want to catch! Seriously, it must be one of the worse rebrandings I've ever seen. Shame, because Toshiba was a respected brand name.
The name Kioxia (pronunciation : kee-ox-ee-uh) is a combination of the Japanese word kioku meaning "memory" and the Greek word axia meaning "value". As a global leader in flash memory and SSD
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#5
Hokum
AsRock
The name Kioxia (pronunciation : kee-ox-ee-uh) is a combination of the Japanese word kioku meaning "memory" and the Greek word axia meaning "value". As a global leader in flash memory and SSD
The name sounds little like a Kyocera.

Oxia is Oxygen, like Anoxia is lack of Oxygen.
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#6
felix_w
Hokum
The name sounds little like a Kyocera.

Oxia is Oxygen, like Anoxia is lack of Oxygen.
AsRock
The name Kioxia (pronunciation : kee-ox-ee-uh) is a combination of the Japanese word kioku meaning "memory" and the Greek word axia meaning "value". As a global leader in flash memory and SSD
Standalone, "Oxia" is not oxygen. Ιts a type of Tree (Fagus). Oxygen in Greek is Oxygono. An-ox-ia and Yper-ox-ia mean lack and excess of oxygen, respectively. "-ia" in both words stands for the state-of.

In July it was announced that Toshiba memory is rebranded as Kioxia, so i guess the official news release and the name explanation was through the company itself.

You can see here :

www.businesswire.com/news/home/20190717005856/en/Toshiba-Memory-Rebrand-%E2%80%9CKioxia%E2%80%9D-October
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#7
R0H1T
lemonadesoda
Whoever came up with the new "Kocksia" branding obviously wasn't an English speaker. Sounds like a disease no man would want to catch! Seriously, it must be one of the worse rebrandings I've ever seen. Shame, because Toshiba was a respected brand name.
It was an issue with Trademark AFAIK, also whatever name they came up with, except Toshiba, it would likely have been panned anyway. As someone famous once said ~ what's in a name :cool:
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#8
bonehead123
Great, now all we have to wait for is their version of a crisis...ie...fire, flood or equipment failure, so they can jack up their "value" prices and keep pace with everyone else in their deliberately-planned 2020 excercises to raise ram prices across the board...
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#9
ssdpro
bonehead123
Great, now all we have to wait for is their version of a crisis...ie...fire, flood or equipment failure, so they can jack up their "value" prices and keep pace with everyone else in their deliberately-planned 2020 excercises to raise ram prices across the board...
I think they already had their crisis. They had an accounting scandal that started as 1.2 billion and ended around 18 billion combined with a disastrous purchase of Westinghouse nuclear just before the Fukushima meltdowns. Combine that with mass executive resignations, splits, sales, rebranding... I think they have already bottomed out.

My personal favorite is that "Kioxia" did not register or update their name at CES 2020 as an exhibitor. They are trying to rebrand but still have to be found under Toshiba America in the Exhibitor Directory. Kioxia 404 not found. So much for starting to get things in order. www.ces.tech/Show-Floor/Exhibitor-Directory.aspx
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#12
Prima.Vera
lemonadesoda
Whoever came up with the new "Kocksia" branding obviously wasn't an English speaker. Sounds like a disease no man would want to catch! Seriously, it must be one of the worse rebrandings I've ever seen. Shame, because Toshiba was a respected brand name.
The Japanengrish strikes again. Still better than the new McDonalds desert:
kotaku.com/mcdonalds-japan-introduces-the-adult-cream-pie-1840984496
:laugh: :laugh: :laugh:
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