Friday, February 12th 2021

Intel Apparently Discounting 10th-Gen CPUs in Bid to Claw Market from AMD

Intel has apparently begun discounting its desktop CPUs, perhaps in a bid to try and maintain market share earning momentum the company garnered in the last few months. As AMD struggles to keep up with consumer demand for its latest Ryzen 5000 series, Intel looks to be capitalizing on its vertical integration (as well as the fact that Intel owns its own fabs and fabricates in a more than mature 14 nm process). A interesting move by the blue giant, who has generally opted out of a price reduction strategy - a move that might make Intel look on the back foot, and as an alternative budget brand, to the incommensurately smaller AMD.

Various retailers have been carrying Intel inventory with much reduced prices over their official MSRP. Amazon, for example, is offering the Intel Core i7-10700K for $344, down from its average pricing of $383. In the same retailer, the iGPU-less i7-10700F processor is down from $315 one month ago to just $229. Odds are that this is an Intel decision because if one considers the amount of demand on PC products and components due to COVID-19, it's very likely that consumers who can't get an AMD 5000-series CPU will still choose to purchase hardware - even if it has to be from Intel. So retailers eschewing part of their profits at a time like this seems slightly off-character.
Source: TechSpot
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97 Comments on Intel Apparently Discounting 10th-Gen CPUs in Bid to Claw Market from AMD

#1
londiste
Intel has been selling 10-series CPUs for under the RCP for a long while now.
They did take prices down another notch but they reportedly also have 11-series coming in soon.
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#2
Rowsol
230 is an insane deal.
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#3
ZoneDymo
Rowsol
230 is an insane deal.
then get one, im not interested myself
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#4
Turmania
why would you undercut a competitor, when their products are hardly available to be sold. but still a good move from Intel.
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#5
R0H1T
Rowsol
230 is an insane deal.
Is it, really? Locked processor, no IGP, slower memory to boot & unless you're on a top end z490(?) board no upgrade path ~ so in your words an insane deal :laugh:
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#6
dj-electric
R0H1T
Is it, really? Locked processor, no IGP, slower memory to boot & unless you're on a top end z490(?) board no upgrade path ~ so in your words an insane deal :laugh:
For a processor that despite all of that brings general performance close to the non-available 5800X.... yes?

Its amazing to me how sometimes no matter how decent something that can come out of Intel, especially in difficult general eras of the market, people will still find a way to take a dump on objectively good products at good prices.
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#7
Aht0s
How things have changed. Hope thing will be more competitive in term of price in the near future and new parts are not scarce.
though, not interested in current gen. Waiting to see PCI5 and DDR5.
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#8
weekendgeek
dj-electric
For a processor that despite all of that brings general performance close to the non-available 5800X.... yes?

Its amazing to me how sometimes no matter how decent something that can come out of Intel, especially in difficult general eras of the market, people will still find a way to take a dump on objectively good products at good prices.
Exactly.

At this price you could add a entry z490 board and 16GB of 3200 and be just under the price of a 5800x alone (if you could even find one).
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#9
billEST
R0H1T
Is it, really? Locked processor, no IGP, slower memory to boot & unless you're on a top end z490(?) board no upgrade path ~ so in your words an insane deal :laugh:
not so lock , marvelous mid motherboard , perfect for itx

Intel Core i5-10400F 130 euro in germany

insane !!!!!!!!!!!!!!!!!!!!
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#10
evernessince
Rowsol
230 is an insane deal.
When you consider the additional cost of the platform and cooling plus the lack of PCIe 4.0, it's really just meh. Good for gaming but then you'd have to consider all the disadvantages like higher power consumption and lower multi-threaded performance. Heck the 5600X is better in multi-thread than Intel's 8 core parts.
weekendgeek
Exactly.

At this price you could add a entry z490 board and 16GB of 3200 and be just under the price of a 5800x alone (if you could even find one).
The 5800X was terrible value before any Intel price cuts. I wouldn't touch that CPU with a ten foot poll.
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#11
thesmokingman
This is what they should do given their chips are not moving at similar price points.
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#12
mechtech
Intel is doing what AMD used to, sell their cpu's on the cheap. Not much point since can't really get an AMD cpu anyway. I bet AMD is wishing they had ownership or part ownership or a JV in a foundry with a 7nm node about now.
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#13
Tom Sunday
londiste
Intel has been selling 10-series CPUs for under the RCP...11-series coming in soon.
I love competition and pricing strategies like this and which is good for the man on the street. And especialy in difficult times of WFH and no meaningful full-time jobs to be found. The Intel 11th series should be readily available by late March. Then a mere 5-6 months later Alder Lake breaking into the market with its first major revolutionary change in Intel's LGA desktop CPU socket size since 2004.

Surely Intel then wants the 2021 "Christmas Season" buyer to jumping into the Alder Lake offering. What worries me though is the pricing of all the new hardware. Z590 mobos are already listed at a cool 25%-30% increase over last year. A Z590 Asus Hero VIII is $500 at BH. I now wonder what will Asus charge for their new LGA 1700 socket mobos in a relatively few months time?
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#14
Vya Domus
Turmania
why would you undercut a competitor, when their products are hardly available to be sold. but still a good move from Intel.
Mind share, Intel lost a lot of it in the past few years.
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#15
Lionheart
You can shit on Intel all you like, but these are some pretty good deals.
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#16
Tom Sunday
Simply an aside...just read: "Alder Lake is the first major change in Intel's LGA desktop CPU socket size since LGA 775 introduction in 2004, especially for consumer-grade CPU sockets. Larger size also requires change in heatsink fastening holes configuration, making previously used cooling solutions incompatible with LGA 1700 motherboards and CPUs."

Does this mean that all my existing cooling solutions are essentially obsolete in a few months the time? Why hasn't this been brought-up by any AIO manufacturers and those taking an official stand on this? Something is not clear. To be sure I would like to see an "official clarification" on this from either a manufacturer or Intel directly and not someone on the street telling me not to worry. Thoughts?
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#17
Tom Yum
Kinda insane how far the tables have turned in the past 5 years. We've gone from an Intel who had a policy of not even mentioning AMD in its PR to making AMD the focus-point of it, from smacking AMD around from a raw power and power-efficiency perspective to having to through power to the wind to eke out a 1-5% lead in a few games (and lose everywhere else), from raising prices faster than performance between 2011-2019 to actually being the budget king in 2020. All thanks to the competition AMD gave them from a position where they were knocking on bankruptcies door. Next 5-10 years should be very exciting to see where CPU tech goes with all this competition and innovation.
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#18
Caring1
Tom Sunday
Simply an aside...just read: "Alder Lake is the first major change in Intel's LGA desktop CPU socket size since LGA 775 introduction in 2004, especially for consumer-grade CPU sockets. Larger size also requires change in heatsink fastening holes configuration, making previously used cooling solutions incompatible with LGA 1700 motherboards and CPUs."

Does this mean that all my existing cooling solutions are essentially obsolete in a few months the time? Why hasn't this been brought-up by any AIO manufacturers and those taking an official stand on this? Something is not clear. To be sure I would like to see an "official clarification" on this from either a manufacturer or Intel directly and not someone on the street telling me not to worry. Thoughts?
I'd say new brackets will be made for most existing coolers to make them compatible with the new mounting hole layout.
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#19
Tom Sunday
Caring1
I'd say new brackets will be made for most existing coolers to make them compatible with the new mounting hole layout.
My pocket book loves the bracket idea. But in the end as they say: "I need to hear it from the horses mouth." Meaning manufacturers and Intel please stand up to the bar and explain yourself.
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#20
weekendgeek
Tom Sunday
My pocket book loves the bracket idea. But in the end as they say: "I need to hear it from the horses mouth." Meaning manufacturers and Intel please stand up to the bar and explain yourself.
Maybe reach out to the manufacturer of your cooling equipment and ask about their plans?
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#21
RandallFlagg
If you're near a microcenter, it's even better.

10600K for $189. 10700K (yes K) is $279. 10850K is $350.

10400 is $129 and 10700 is $249, which both come with a stock cooler - and you can use the stock cooler with both of those no problem.
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#22
Cobain
evernessince
When you consider the additional cost of the platform and cooling plus the lack of PCIe 4.0, it's really just meh. Good for gaming but then you'd have to consider all the disadvantages like higher power consumption and lower multi-threaded performance. Heck the 5600X is better in multi-thread than Intel's 8 core parts.



The 5800X was terrible value before any Intel price cuts. I wouldn't touch that CPU with a ten foot poll.
10850k 340€ now, 5600x 350€. No chance, stop being a fanboy. 5600x is an amazing cpu but its price is bad.

If AMD had an 8 Core CPU 100€ cheaper than a 6 Core Intel, you would be bragging about it like I seen you before "10% margin of error". Just stop.
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#24
toddincabo
mechtech
I bet AMD is wishing they had ownership or part ownership or a JV in a foundry with a 7nm node about now.
So does Intel
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#25
evernessince
Cobain
10850k 340€ now, 5600x 350€. No chance, stop being a fanboy. 5600x is an amazing cpu but its price is bad.

If AMD had an 8 Core CPU 100€ cheaper than a 6 Core Intel, you would be bragging about it like I seen you before "10% margin of error". Just stop.
MSRP of the 5600X is $300 USD. You are citing regional price in your area as if it is universal pricing, AKA cherry picking. What country do you live in?

In the US the 10850K is more expensive, in Germany the 10850K is MUCH more expensive:

www.amazon.de/-/en/i9-10850K-Processor-LGA1200-99A750-BX8070110850KA/dp/B08DRN56BK

www.amazon.de/-/en/AMD-Ryzen-5600X-Box-Processor/dp/B08166SLDF/ref=sr_1_1?dchild=1&keywords=5600x&qid=1613184314&s=computers&sr=1-1

Spain the 10850K is more expensive:

www.amazon.es/Intel-Core-i9-10850K-Procesador-sobremesa/dp/B08CGT7T32/ref=sr_1_1?__mk_es_ES=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=10850k&qid=1613184429&sr=8-1
www.amazon.es/AMD-Ryzen-5-5600X-Box/dp/B08166SLDF/ref=sr_1_1?__mk_es_ES=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=5600x&qid=1613184441&sr=8-1

France the 10850K is more expensive:

www.amazon.fr/AMD-Ryzen-5-5600X-RyzenTM/dp/B08166SLDF/ref=sr_1_1?__mk_fr_FR=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=5600x&qid=1613184513&sr=8-1
www.amazon.fr/CPU-Core-i9-10850K-3-60GHZ-LGA1200/dp/B08CGT7T32/ref=sr_1_1?__mk_fr_FR=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=10850k&qid=1613184529&sr=8-1

Yeah, the pricing is so poor on the 5600X it is the top seller in Europe and the 3rd top selling in the US.

The 10850K ain't even in the top 20. All you got is personal attacks and cherry picking? Kinda sad.
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