Thursday, December 30th 2021

LG Display Unveils Next-Generation OLED TV Display, the OLED EX

LG Display, the world's leading innovator of display technologies, unveiled today its newest OLED TV technology OLED EX. The next-generation OLED EX display implements LG Display's deuterium and personalized algorithm-based EX Technology, which helps boost the innovative display's overall picture quality by enhancing brightness up to 30 percent compared to conventional OLED displays.

The OLED EX name is an acronym of "Evolution" and "eXperience", which represents the company's goal of providing customers with new experiences through its ever-evolving OLED technology. OLED displays are self-emissive by nature with their multiple millions of pixels emitting light independently without a separate backlight source. This distinctive characteristic lets OLED EX achieve the perfect black, rich and accurate color expression as well as an extremely fast response time.
Since 2013, the year it became the first to mass produce OLED TV displays, LG Display has been consistently improving its leading OLED technology. OLED EX is the result of the unparalleled knowledge and know-how the company has gained over nearly ten years of developing OLED displays, created to deliver the most lifelike images that transcend the limitations of a conventional display.

The EX Technology applied to the OLED EX displays combines deuterium compounds and personalized algorithms to enhance the stability and efficiency of the organic light emitting diode, thereby improving the overall display performance.

Thanks to EX Technology, OLED EX displays unlock new levels of picture accuracy and brightness to accurately deliver exquisite, realistic details and colors without any distortion - such as the reflection of sunlight on a river or each individual vein of a tree leaf.

Deuterium compounds are used to make highly efficient organic light-emitting diodes that emit stronger light. LG Display has successfully converted the hydrogen elements present in organic light emitting elements into stable deuterium and managed to apply the compounds to OLED EX for the first time.

Deuterium is twice as heavy as normal Hydrogen, and only a small amount exists in the natural world - as only one atom of Deuterium is found in about 6,000 ordinary Hydrogen atoms. LG Display has worked out how to extract deuterium from water and apply it to organic light-emitting devices. When stabilized, the Deuterium compounds allow the display to emit brighter light while maintaining high efficiency for a long time.

In addition, thanks to LG Display's very own 'personalized algorithm' based on machine learning technology, OLED EX is more in control of its own device. The algorithm predicts the usage amount of up to 33 million organic light-emitting diodes based on 8K OLED displays after learning individual viewing patterns, and precisely controls the display's energy input to more accurately express the details and colors of the video content being played.

LG Display has also upgraded its designs through the new OLED EX technology. By utilizing its innovative EX Technology, the company reduced bezel thickness from the original 6 mm to 4 mm based on 65-inch OLED displays. By reducing the bezel thickness by 30 percent compared to existing OLED displays, the OLED EX display creates an even more immersive viewing experience all the while delivering a sleeker and premium design.

LG Display plans to strengthen its leadership and product competitiveness in the large-sized OLED business by integrating OLED EX technology into all OLED TV displays manufactured at its OLED production plants in Paju, South Korea, and in Guangzhou, China, starting from the second quarter of 2022.

In 2013, LG Display's first year of starting mass-production of OLED TV displays, the company sold 200,000 units and by early last year recorded accumulated sales of 10 million units. In the two years since then, the company's accumulated sales have doubled to surpass 20 million units globally.

"Despite the global TV market experiencing a 12 percent decline this year, we still observed a 70 percent growth in OLED sales," said Dr. Oh Chang-ho, Executive Vice President & Head of the TV Business Unit at LG Display. "With our new OLED EX technology, we aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms and designs."
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80 Comments on LG Display Unveils Next-Generation OLED TV Display, the OLED EX

#1
Crackong
I just wanna know if the rumored 32 inch OLED TV model is true or not.
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#2
Garrus
CrackongI just wanna know if the rumored 32 inch OLED TV model is true or not.
I feel like I've been waiting 5 years for a 42 inch model. Let's not get too greedy ;)
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#3
Chomiq
CrackongI just wanna know if the rumored 32 inch OLED TV model is true or not.
I think you meant 42".
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#4
lynx29
I hope this 42" model gets the extra 30% brightness. I am excited... OLED gaming is going to be next level
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#5
springs113
lynx29I hope this 42" model gets the extra 30% brightness. I am excited... OLED gaming is going to be next level
Why? When the current ones are blindingly bright. I don't think ppl realize how bright current gen oleds are.
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#6
Nephilim666
springs113Why? When the current ones are blindingly bright. I don't think ppl realize how bright current gen oleds are.
This. I use a 48CX on a deeper than normal desk and turn the brightness down for all except movies.
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#7
nguyen
springs113Why? When the current ones are blindingly bright. I don't think ppl realize how bright current gen oleds are.
Jup, 40% brightness is good enough for OLED CX
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#8
Garrus
springs113Why? When the current ones are blindingly bright. I don't think ppl realize how bright current gen oleds are.
no, if you are playing bright content the auto brightness limiter kicks in all the time and your white levels go up and down constantly... i just want that to be solved
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#9
nguyen
Garrusno, if you are playing bright content the auto brightness limiter kicks in all the time and your white levels go up and down constantly... i just want that to be solved
you can reduce the brightness a little so that the panel won't dim down
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#10
Chomiq
I'll just leave this here:

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#11
lynx29
springs113Why? When the current ones are blindingly bright. I don't think ppl realize how bright current gen oleds are.
you are confusing overall brightness with HDR peak localized brightness I think. overall brightness I will probably leave at 60% (even if this panel has the extra 40% brightness), but HDR will be freaking amazing on the new LG OLED's, like in lord of the rings when Gandalf The White uses his staff for Light spell --- it will be a very immersive experience due to the extra 30% boost imo
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#12
Crackong
ChomiqI think you meant 42".
No I do mean 32 (31.5)


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#13
Chomiq
CrackongNo I do mean 32 (31.5)


Thing is, LG Display is not making these, existing 31.5" models are made by JOLED. Unless they come directly from LG Display and multiple panels are cut from a single motherglass don't expect prices below $1500. On top of that we're yet to see a high refresh variant of the JOLED panel. They're all 60 Hz afaik.
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#14
springs113
lynx29you are confusing overall brightness with HDR peak localized brightness I think. overall brightness I will probably leave at 60% (even if this panel has the extra 40% brightness), but HDR will be freaking amazing on the new LG OLED's, like in lord of the rings when Gandalf The White uses his staff for Light spell --- it will be a very immersive experience due to the extra 30% boost imo
I'm not, i have both a c1 and an a80j and regardless of content consumption, both (tvs) brightness needs to be turned down. Unless you're in a bright arse room i get it(but at that point... why not spring for an ledtv). Maybe I'm getting old, but I'm not a fan of an overly bright screen. Currently, my c1 has taken up console only duties, where as my a80j's predominantly movies/pc. I think this hdr fad is ridiculous and really only good to those who are trying to blind themselves.(please don't take that last part too literal)
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#15
bug
lynx29you are confusing overall brightness with HDR peak localized brightness I think. overall brightness I will probably leave at 60% (even if this panel has the extra 40% brightness), but HDR will be freaking amazing on the new LG OLED's, like in lord of the rings when Gandalf The White uses his staff for Light spell --- it will be a very immersive experience due to the extra 30% boost imo
Yeah... too bad LotR wasn't shot in HDR :(

Edit: A good showcase for HDR needs contrast, not just light. Perhaps a better scene would be some spell casting (fire) in The Witcher?
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#16
lynx29
bugYeah... too bad LotR wasn't shot in HDR :(
LOTR was re-mastered recently to support HDR, and it wasn't a half assed job either, it was really well done according to all the youtube reviews I watched on it.
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#17
bug
lynx29LOTR was re-mastered recently to support HDR, and it wasn't a half assed job either, it was really well done according to all the youtube reviews I watched on it.
Neat, I guess, but where do I get it? Netflix still has the original, afaik. (I was actually done with The Hobbit last night, gonna watch LotR again next.)
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#18
DuxCro
CrackongI just wanna know if the rumored 32 inch OLED TV model is true or not.
I just want to know when will micro LED technology become cheaper and widely availabele. Because LG basically has monopoly on OLED tech and most TV manufacturers are forced to buy panels from LG. That's why those TV's are still very expensive for average Joe. Micro LED gives everything OLED does but with longer life span and no danger of burn in. Not to be confused with mini LED. Which some people do.
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#19
Denver
It was better to make the displays more efficient or cheaper to produce than brighter, it only serves to damage vision faster, nothing more. Meh.
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#20
Crackong
ChomiqThing is, LG Display is not making these, existing 31.5" models are made by JOLED. Unless they come directly from LG Display and multiple panels are cut from a single motherglass don't expect prices below $1500. On top of that we're yet to see a high refresh variant of the JOLED panel. They're all 60 Hz afaik.
It clearly stated "small/mid size TV or Gaming" on the slide.
I think no one in the LG electronic guys would think 32EP950 is a TV or a gaming monitor.
DuxCroI just want to know when will micro LED technology become cheaper and widely availabele. Because LG basically has monopoly on OLED tech and most TV manufacturers are forced to buy panels from LG. That's why those TV's are still very expensive for average Joe. Micro LED gives everything OLED does but with longer life span and no danger of burn in. Not to be confused with mini LED. Which some people do.
I think the only commercial MicroLED available now is the giant samsung the wall ?

Even Linus had difficulty handling that wall

I don't think MicroLED will be ready for small sized display anytime soon.....
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#21
Metroid
Oled tvs are good for at most 5 years usage, with this new thing, it might expand to 7 years. I'm still waiting for that microled monitor just because burn-in on oleds are bad for static things. For tv, oled is all right as content is always changing, for a monitor oled is bad, desktop is most of the time static. Well, you can always change background picture every minute, maybe 30 seconds would be best, no icons on the desktop, and taskbar only when you move the mouse cursor to it as known as "automatically hides taskbar". That will help a lot to contain burn-in from happening.
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#22
Chrispy_
Used as a monitor rather than as an occasional TV, OLEDs are still a disaster, right? Every test I've encountered about current-gen OLEDs is that they still burn in very quickly and you have to make some serious compromises if used for any kind of static content like OSD, HUD, OS constants.

Linus of LTT has been most vocal in his attempts to use OLED as a daily driver and even making all the sacrifices he did it was burnt within a few months. He's rich so he can suck it up but for the rest of us OLEDs for desktop monitor use are like 5x the cost and 1/10th the lifespan, making them quite literally 50x more expensive than a good, high-contrast, fast gaming monitor.

I worry about laptops with OLED. It works on phones because they have so few "screen on" hours but it's feasible you could have a laptop screen in use for several hours a day, every day with static images to burn out the OLED.
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#23
dir_d
LTT is an idiot, i would take the dive, still better than any monitor that i have ever had. I dont have any burn in, its my daily driver and i work from home 3 days out of the week plus gaming.
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#24
Chrispy_
dir_dLTT is an idiot, i would take the dive, still better than any monitor that i have ever had. I dont have any burn in, its my daily driver and i work from home 3 days out of the week plus gaming.
Interesting. How long have you had yours and what changes to your UI have you made to prevent static images?
I'm bumping up against the limit of what VA high-refresh + strobing backlight can achieve and I'm dissatisfied but have accepted OLED isn't ready for proper 8+ hours a day desktop use yet.
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#25
dir_d
Ive had mine since a month after the c1 came out, Just have a black background or an active background, hide the taskbar and keep SDR to around 100nits and you wont have any problems.
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