Friday, October 8th 2010

AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

Earlier today, we were treated to the first picture of the Radeon HD 6870, a new and upcoming performance graphics card from AMD. It was also learned that the HD 6870 is based on a new GPU codenamed "Barts", which is intended to be a successor to the previous-generation "Juniper" GPU, which was at the center of the Radeon HD 5700 desktop and Mobility HD 5800 series. That left some uncertainty as to what GPU was going to drive the sub-$199 HD 6700 series. AMD may have found an answer, rebranding.

AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.
Since the new performance SKU will be labeled HD 6800 series, that leaves some vacuum with the HD 6700 series. The solution to this came in the form of a perceptually bad practice of rebranding Juniper-based SKUs to HD 6700 series. There is a possibility of AMD stepping up clock speeds, or adding software features to the HD 6700 series, but that's as far as we can see the Juniper going. "Turks" and "Caicos" are new GPUs, that trail behind in the HD 6600, HD 6500, and HD 6400 Series, respectively.Source: ATI-Forum.de
Add your own comment

140 Comments on AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

#1
de.das.dude
Pro Indian Modder
amd bad??? no way...
there most be a perfectly reasonable explanation behind this.
Posted on Reply
#2
_JP_
So, by now, every one's outraged that AMD will rebrand two cards, but now I ask, HD 5770s won't suffer devaluation because they're basically the same as the HD 6870, right?
bpgt64 said:
"
Originally Posted by _JP_
AMD could change their colors to pink and puke green, call their cards Ultra-Poop 2000's and it really doesn't matter once it's in my computer doing it's job.
"

Sigged,
Uhm, I didn't say that, erocker did. Give credit to him.
Posted on Reply
#3
Altered
Kantastic said:
Least now I know that my 5770's value won't drop too much.
You know for a long time sheep have assumed the next generation must be a better series. When the 6000 series hits, the sheep will no longer consider a 5000 to be as valuable. On the other hand in places such as TPU where generally we research a little it could hold its value better depending on what the 6000 cost and performance turns out to actually be. But still even in the enthusiast crowd you see some who think the release date of a product has something to do with it being better. :laugh:
Posted on Reply
#4
ToTTenTranz
If the HD6850 turns out slower than HD5850, then shame on AMD for tricking their customers into possible downgrades.

At the very least, the HD5850->HD6850 and HD5870->HD6870 transitions must provide at least a 10%increment in performance.

Otherwise, it's downright evil.

Same with HD5770 -> HD6770. If they are indeed using the same chips, those should be significantly higher clocked.



It's deplorable to see how a successful sales season turns a company's marketing department into a greed fest.
Posted on Reply
#5
bear jesus
ToTTenTranz said:

It's deplorable to see how a successful sales season turns a company's marketing department into a greed fest.
The past sales season has little to do with it, marketing departmets are always waiting for any chance possible to do this stuff (yes very jaded oppinion)

bill hicks on marketing :respect:
Posted on Reply
#6
wolf
Performance Enthusiast
if they have known that they will rebrand the 5770 for some time anyway, perhaps they have tweaked their binning process to save the top teir Juniper cores to make higher clocked 67XX variants, or maybe yeilds are so good with them they can simply tweak the design in terms of volteages/clocks easily to get some more performance out of them.

if they do indeed increase the speed, even 5-10%, whack it on a new PCB, with a cooler in line with the design of the 6000 series, and the new output logic too, I see no shame in that really. just a pity that 6k is a slight step up on 5k.

it seems now that has happened twice for AMD/ATi, 2xxx to 3xxx was an ever so slight gain (aside for the X2 card 55nm permitted them to make), then 3xxx to 4xxx was awesome, 4xxx to 5xxx was awesome, and now back to this smaller step again. well after all I'm saying this with no hard performance numbers to go off, and practically no info about cayman, so we'll see.
Posted on Reply
#7
newtekie1
Semi-Retired Folder
Steevo said:
Mail in rebate.

So cost today. 294 with a free game, or 279 plus $8 shipping.


Or 299 right now, free shipping.


Most users don't overclock. The extra memory on the 470 is a plus. Voltage control is a plus.


For my money now I would own a 470, except I bought at less than 299, and my card is a exceptional overclocker, running 1050 gpu core now, 1300 memory 1.35 core volts, the latest drivers seem to have opened it up a bit more.
Both the HD5870 and GTX470 have MIRs.

If you don't want to consider MIRs, then the cheapest HD5870 is $349 and the cheapest GTX470 is $288 or $295 w/ Free Mafia II. That makes it look even worse for the HD5870...

erocker said:
Based off of the cards I use I prefer my 5850 to my 470, though the 470 is a better deal than the 5870 for sure. Overclocked vs. overclocked no, the 470 is not the same or better than the 5870 or my 5850 overclocked for that matter.
How do you figure the GTX470 isn't better than the HD5870? I'd go with that if the HD5870 had voltage control, but a non-reference card with no voltage control is going to overclock rather poorly compared to the GTX470 w/ voltage control. I don't care what your HD5850 does, we aren't talking about your cards, we are talking about card on the market and the value to the customer that buys them.
Posted on Reply
#8
erocker
Senior Moderator
newtekie1 said:
Both the HD5870 and GTX470 have MIRs.

If you don't want to consider MIRs, then the cheapest HD5870 is $349 and the cheapest GTX470 is $288 or $295 w/ Free Mafia II. That makes it look even worse for the HD5870...



How do you figure the GTX470 isn't better than the HD5870? I'd go with that if the HD5870 had voltage control, but a non-reference card with no voltage control is going to overclock rather poorly compared to the GTX470 w/ voltage control. I don't care what your HD5850 does, we aren't talking about your cards, we are talking about card on the market and the value to the customer that buys them.
No We are actually talking about rebranding... The topic of this thread. I'd rather not get dragged into another lame ATI vs NVIDIA spat, I'm basing my argument off of my own experiences. I'll agree with you that I'd rather have a 470 over an ATi card with limited tweaking features. However, I would take an ATi card with things such as voltage control, etc over the 470. I'm not saying you should so don't feel offended by it. It's opinion afterall and to me it's the right opinion since it's my opinion.
Posted on Reply
#9
CDdude55
Crazy 4 TPU!!!
de.das.dude said:
amd bad??? no way...
They're a company...
Posted on Reply
#10
wolf
Performance Enthusiast
erocker said:
It's opinion afterall and to me it's the right opinion since it's my opinion.
the best. sigworthy, but I wont lol.

CDdude55 said:
They're a company...
when in rome... :rolleyes:
Posted on Reply
#13
cadaveca
My name is Dave
lucserp said:
Looks like AMD is rebranding hd 57xx to hd 67xx (still based on Juniper, but with higher clocks) while Barts is the next hd 68xx series!:)
http://en.wikipedia.org/wiki/Comparison_of_AMD_graphics_processing_units#Northern_Islands_.28HD_7xxx.29_series
Welcome to TPU.


Now that's said, we know better than to listen to wikipedia.

Secondly, this is hardly new info...it's the only way a rebrand makes sense. Interesting someone thought to put that @ WIKI though...


NOw, I'll go and edit that info out of wiki.:laugh:



:nutkick:



j/k.
Posted on Reply
#14
wahdangun
ToTTenTranz said:
If the HD6850 turns out slower than HD5850, then shame on AMD for tricking their customers into possible downgrades.

At the very least, the HD5850->HD6850 and HD5870->HD6870 transitions must provide at least a 10%increment in performance.

Otherwise, it's downright evil.

Same with HD5770 -> HD6770. If they are indeed using the same chips, those should be significantly higher clocked.



It's deplorable to see how a successful sales season turns a company's marketing department into a greed fest.
yeah i hope they don't do that,

and if they indeed want to rebrand the HD5770 to HD 6770 i hope at least they tweaked the core like HD 4890 and clock it past 1 Ghz

newtekie1 said:
Both the HD5870 and GTX470 have MIRs.

If you don't want to consider MIRs, then the cheapest HD5870 is $349 and the cheapest GTX470 is $288 or $295 w/ Free Mafia II. That makes it look even worse for the HD5870...



How do you figure the GTX470 isn't better than the HD5870? I'd go with that if the HD5870 had voltage control, but a non-reference card with no voltage control is going to overclock rather poorly compared to the GTX470 w/ voltage control. I don't care what your HD5850 does, we aren't talking about your cards, we are talking about card on the market and the value to the customer that buys them.
i don't think so, i have the shapire model that was non reference and i can overclock it to 950 Mghz
Posted on Reply
#15
1Kurgan1
The Knife in your Back
It doesn't say that a 5770 will become a 6770, just says 6700. I don't really agree with this either, but if they bump up some clocks and move the 5770 to a 6750, that wouldn't be too bad.
Posted on Reply
#16
caleb
1Kurgan1 said:
but if they bump up some clocks and move the 5770 to a 6750, that wouldn't be too bad.
wtf ? Then they can bump up the 6750 to a 7545 and I'll be totally fkn lost. Its lame to re brand like this because you have to waste hours explaining noob's that a 9800GTX is basically the same card as 8800GTS and I fell I'm becoming a noob with these naming schemes from AMD.
Posted on Reply
#17
GSG-9
I will first confess I don't have time to read all the comments before this post but in my skimming I don't think anyone asked it.

I am not meaning to derail the anti AMD bandwagon by going off topic but are there any significant changes to the board on the 6750(or whatever the 5770 is going to be) that we know of? Is there any reason we wont have a 9600xt to 9800pro situation again? I feel like the 5770 is going to be a modders paradise in the next few years as I am sure the 6xxx series will receive better support than the 5xxx series in the future.

Softmods ftw.
Posted on Reply
#18
bear jesus
GSG-9 said:
I will first confess I don't have time to read all the comments before this post but in my skimming I don't think anyone asked it.

I am not meaning to derail the anti AMD bandwagon by going off topic but are there any significant changes to the board on the 6750(or whatever the 5770 is going to be) that we know of? Is there any reason we wont have a 9600xt to 9800pro situation again? I feel like the 5770 is going to be a modders paradise in the next few years as I am sure the 6xxx series will receive better support than the 5xxx series in the future.

Softmods ftw.
I suppose only time will tell right now, although now i am kind of curious if it was possible to softmod any of the nvidia 8xxx and 9xxx cards.

Really none of this really effects me or a lot of other people here as we want the higher end cards, i think a major problem was everyone was so pissed at the more recent nvidia rebrands and the fact amd/ati had not done something like it for multiple years had given us hope that they were going to stop.
Posted on Reply
#20
bear jesus
Hmm interesting, this is something i have not thought about for years but it will be interesting to see if it is possible.

I have to wonder though, will they be new chips due to the rest of the 6xxx series having things like UVD3 (that i thought was a hardware not software thing), HD3D and possibly other things i can't quite recall right now.
Posted on Reply
#21
newtekie1
Semi-Retired Folder
erocker said:
No We are actually talking about rebranding... The topic of this thread. I'd rather not get dragged into another lame ATI vs NVIDIA spat, I'm basing my argument off of my own experiences. I'll agree with you that I'd rather have a 470 over an ATi card with limited tweaking features. However, I would take an ATi card with things such as voltage control, etc over the 470. I'm not saying you should so don't feel offended by it. It's opinion afterall and to me it's the right opinion since it's my opinion.
I'd like an ATi card with voltage control over a GTX 470 as well. But the original point was that the GTX470/80 are cheaper and faster than ATi offerings.

You said he was completely wrong and tried to make it seem like the HD5870 for $299 was a better deal than the GTX 470, when it simply isn't. When faced with buying the two exact cards in question, no one should buy the HD5870 because that specific card isn't a better buy than the GTX 470 because of the lacking features. There are better HD5870s, but not for $299. He isn't completely wrong, but he isn't completely right either. We both agree the GTX480 is definitely not worth the money.
Posted on Reply
#22
GSG-9
bear jesus said:

I have to wonder though, will they be new chips due to the rest of the 6xxx series having things like UVD3 (that i thought was a hardware not software thing), HD3D and possibly other things i can't quite recall right now.
Anyone know if those features (HD3D & UVD) are hardware dependent? Will Juniper based 6xxx series cards have different hardware on the card? The term rebrand makes me think the whole line is continuing as it was possibly with a minor layout refresh.

I have not been able to find a difference between UVD2.2 & UVD3 really. I don't know if there is an actual (hardware) difference.

I also feel like there is no hardware difference between the new 6xxx series cards (when it comes to HD3D) and 5xxx cards without it, (I have no evidence to support that what so ever though besides that all 3d is is rendering a frame slightly to the left followed by a frame slightly to the right.)
Nvidia could do it with a driver update back in the day so I don't see why AMD needs it to be hardware independent (At the same time that's how I feel about eyefinity though...hence why I think a softmod may be the only way to get those features on a 5xxx series card. I won't be the first to try a bios flash though. :laugh:).
Posted on Reply
#23
KainXS
If its true I will say the same thing about AMD that I said about Nvidia when they did it for year

FUCK YOU AMD
Posted on Reply
#24
Steevo
newtekie1 said:
Both the HD5870 and GTX470 have MIRs.

If you don't want to consider MIRs, then the cheapest HD5870 is $349 and the cheapest GTX470 is $288 or $295 w/ Free Mafia II. That makes it look even worse for the HD5870...



How do you figure the GTX470 isn't better than the HD5870? I'd go with that if the HD5870 had voltage control, but a non-reference card with no voltage control is going to overclock rather poorly compared to the GTX470 w/ voltage control. I don't care what your HD5850 does, we aren't talking about your cards, we are talking about card on the market and the value to the customer that buys them.
Computer Hardware,Video Cards & Video Devices,Desk...

$329 with INSTANT rebate, no MIR crap, voltage control, better cooler.

EDIT....

They changed it, it was another brand with instant rebate.
Posted on Reply
Add your own comment