Friday, October 8th 2010

AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

Earlier today, we were treated to the first picture of the Radeon HD 6870, a new and upcoming performance graphics card from AMD. It was also learned that the HD 6870 is based on a new GPU codenamed "Barts", which is intended to be a successor to the previous-generation "Juniper" GPU, which was at the center of the Radeon HD 5700 desktop and Mobility HD 5800 series. That left some uncertainty as to what GPU was going to drive the sub-$199 HD 6700 series. AMD may have found an answer, rebranding.

AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.
Since the new performance SKU will be labeled HD 6800 series, that leaves some vacuum with the HD 6700 series. The solution to this came in the form of a perceptually bad practice of rebranding Juniper-based SKUs to HD 6700 series. There is a possibility of AMD stepping up clock speeds, or adding software features to the HD 6700 series, but that's as far as we can see the Juniper going. "Turks" and "Caicos" are new GPUs, that trail behind in the HD 6600, HD 6500, and HD 6400 Series, respectively.Source: ATI-Forum.de
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140 Comments on AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

#1
qubit
Overclocked quantum bit
64 megs?! Awesome - this so rocks! :rockout: :roll:
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#2
_JP_
Looks like it wont be too different from what we will see by the end of 2011 (maybe the 8k will be another rebrand?).

Special Eyefinity edition (Soon to be simply called, "Multi-display"):
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#3
Rexter
Woah, news goes fast these days :p
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#4
GAR
mtosev said:
Ati is far in the lead. so Ati/AMD can afford stuff like this. if nvidia was strong ATi woudn't do something like this. makes sense for them. resell older stuff with a newer name to ppl who don't know they are buying old tech
Says the guy who owns a 5970, we know you like ATi, believe it or not, nVidia is still a bigger name, and sells more.
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#5
cadaveca
My name is Dave
GAR said:
Says the guy who owns a 5970, we know you like ATi, believe it or not, nVidia is still a bigger name, and sells more.
Mercury research at the end of July reported that ATi had surpassed nVidia in per-item gpu shipments, so you might want to re-evaluate your statement.(AMD 24.4%, Nvidia 19.7%, Intel 54.9% via John Peddie Research).

http://jonpeddie.com/press-releases/details/jon-peddie-research-announces-2nd-quarter-pc-graphics-shipments/


This has also been reflected in nVidia's stock price, which has dropped a much higher percentage than AMD. nVidia is in a world of hurt, and market analysts agree. A good part of nVidia's market(chipsets) is gone, ION2 is full of fail, and INtel and AMD are coming out with gpu/cpu in the same package, and nVidia doesn't have a similar product(no x86 liscence).

nVidia DOES have the fastest single-chip solution on the market today, but they aren't anywhere near as strong a company as they used to be. They may be widely recognized, but that fact alone is the only thing keeping them afloat as this point, IMHO. Thier product portfolio is drastically dwindling.



From my own perspective, this "rebrand" is perfect. this will allow AMD to create higher profit from the R&D invested in these chips, making them far stronger for the future. As long as 5770 isn't 6770, and is lower-classed, this is good news. As 6770, it's going to create a negative mindset, but most enthusiasts aren't in the market for these chips anyway. It will also be interesting to see if 5770 remains on market, and if there is any performance difference...a 10% increase in stock performance is large enough to justify a re-brand.
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#6
mtosev
GAR said:
Says the guy who owns a 5970, we know you like ATi, believe it or not, nVidia is still a bigger name, and sells more.
nvidia lost the DX11 battle with Ati when they took too much time to produce DX11 cards. Fermi also wasn't a great success. 5870 was a better buy for most ppl then a gtx470/480.
the reason that i own an ATi card is mainly because nvidia's failiure to produce a card what would be a better buy then Ati's offerings. i have owned both nvidia and ati cards and i buy a card which is better at a given moment.
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#7
cheezburger
mtosev said:
nvidia lost the DX11 battle with Ati when they took too much time to produce DX11 cards. Fermi also wasn't a great success. 5870 was a better buy for most ppl then a gtx470/480.
the reason that i own an ATi card is mainly because nvidia's failiure to produce a card what would be a better buy then Ati's offerings. i have owned both nvidia and ati cards and i buy a card which is better at a given moment.
gtx47/480 nowadays are more cheaper than cypress and more powerful as sigle chip solution so i don't see reason why people like 5870 better.... because of power consumption? screw that if earth melt because of this then let the earth die....
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#8
Mr McC
cheezburger said:
gtx47/480 nowadays are more cheaper than cypress and more powerful as sigle chip solution so i don't see reason why people like 5870 better.... because of power consumption? screw that if earth melt because of this they let the earth die....
I have no desire to get into a debate about this, but as far as I'm aware that is misinformation. The 5870 is faster than the 470, which sits between the 5850 and the 5870, but slower than the 480. It is wrong to say that the 47/480 are both more poweful as single chip solutions, you must be aware that this is not the case. Moreover, last time I checked, the Nvidia cards are not cheaper, where are you seeing that?
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#9
erocker
cheezburger said:
gtx47/480 nowadays are more cheaper than cypress and more powerful as sigle chip solution so i don't see reason why people like 5870 better.... because of power consumption? screw that if earth melt because of this they let the earth die....
Huh?

Cheapest 470 on Newegg is $289

Cheapest 5850 on Newegg is $244.99

Cheapest 480 = $449

5870 = $299

You are completely wrong unless you just posted in error and wrote things backwards. I also have no idea what this has to do with this news article.
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#10
EastCoasthandle
If the performance of the 6870 is around the 5850 it would make sense to not call it the 6700 series :)
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#11
Wiselnvestor
I think there might be another reason to name it 6870-50.

The 5770 mobile part was named 5870M, maybe this time AMD might bring bartsXT to laptop and name it 6870M which is actually true copies of their desktop counterparts.
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#12
Easy Rhino
Linux Advocate
all of this news makes me want to go take a nice long poop.
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#13
bpgt64
"
_JP_ said:
AMD could change their colors to pink and puke green, call their cards Ultra-Poop 2000's and it really doesn't matter once it's in my computer doing it's job.
"

Sigged,

I actually think this rebranding is somewhat justifyied, in that it's a tad confusing how 6770 is higher in number, but lower in performance(potentially if you count shadders and wwhat not) than a 5870.
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#14
MN12BIRD
AMD... the new NVidia? Damn, at least NVidia knew when you moved the range to a new series you would notch the order down a step. ie 8600 becomes 9500 but how can AMD justify a 6700 series being so low in performance relative to the last gen? We expect performance to rise a notch each gen and if that means the naming has to drop down a step then so be it. I mean this 6750 should be a 6650 should it not?
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#15
enaher
pr0n Inspector said:
To use a line from Japanese ero-mangas: "If it's AMD-kun then it's okay...."
LOL:toast:

Shame on you AMD, I wanted a 6750 now I'll have to get a 6850:shadedshu, mind you I actually don't care about renaming if it gets cheaper:ohwell:
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#16
EastCoasthandle
If a 6870 performs far better then a GTX 460 yet costs similarly I would consider that a win in my book.
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#17
Kantastic
Least now I know that my 5770's value won't drop too much.
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#18
newtekie1
Semi-Retired Folder
erocker said:
Huh?

Cheapest 470 on Newegg is $289

Cheapest 5850 on Newegg is $244.99

Cheapest 480 = $449

5870 = $299

You are completely wrong unless you just posted in error and wrote things backwards. I also have no idea what this has to do with this news article.
Maybe things have changed in the past few hours, but the cheapest GTX470 on newegg is $275 w/ Rebate, actually technically the cheapest is $270 w/o rebate but that one is refurbished so we won't count it. The cheapest HD5870 is $299 w/ rebate as you said. Why consider the rebate with the HD5870 but not the GTX470?...:rolleyes:

So what does the $25 get you with the HD5870? An unnoticeable performance difference in real world use at stock speeds, and a non-reference card with no voltage control. In the end, overclocked vs. overclocked the $275 GTX470 is going to perform the same or better than the $299 HD5870.

Not to mention the GTX470 comes with Mafia II, an actual new game that still retails for $50 while the HD5870 comes with...nothing...:ohwell:

The GTX470 definitely is a better deal than the HD5870 right now, unless you care about power, but the GTX480 isn't worth the price at all.
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#19
HossHuge
I think a lot of this comes from the fact that there won't be any real advances in games for the next couple of years cause there won't be a new console for awhille (a lot of people are still wowed by the X360 and the PS3). They've got a winner in the 5XXX series cards so their letting them ride.

Nobody should be angry until they find out what the price of them will be.
Posted on Reply
#21
Steevo
newtekie1 said:
Maybe things have changed in the past few hours, but the cheapest GTX470 on newegg is $275 w/ Rebate, actually technically the cheapest is $270 w/o rebate but that one is refurbished so we won't count it. The cheapest HD5870 is $299 w/ rebate as you said. Why consider the rebate with the HD5870 but not the GTX470?...:rolleyes:

So what does the $25 get you with the HD5870? An unnoticeable performance difference in real world use at stock speeds, and a non-reference card with no voltage control. In the end, overclocked vs. overclocked the $275 GTX470 is going to perform the same or better than the $299 HD5870.

Not to mention the GTX470 comes with Mafia II, an actual new game that still retails for $50 while the HD5870 comes with...nothing...:ohwell:

The GTX470 definitely is a better deal than the HD5870 right now, unless you care about power, but the GTX480 isn't worth the price at all.
Mail in rebate.

So cost today. 294 with a free game, or 279 plus $8 shipping.


Or 299 right now, free shipping.


Most users don't overclock. The extra memory on the 470 is a plus. Voltage control is a plus.


For my money now I would own a 470, except I bought at less than 299, and my card is a exceptional overclocker, running 1050 gpu core now, 1300 memory 1.35 core volts, the latest drivers seem to have opened it up a bit more.
Posted on Reply
#23
erocker
newtekie1 said:
Maybe things have changed in the past few hours, but the cheapest GTX470 on newegg is $275 w/ Rebate, actually technically the cheapest is $270 w/o rebate but that one is refurbished so we won't count it. The cheapest HD5870 is $299 w/ rebate as you said. Why consider the rebate with the HD5870 but not the GTX470?...:rolleyes:

So what does the $25 get you with the HD5870? An unnoticeable performance difference in real world use at stock speeds, and a non-reference card with no voltage control. In the end, overclocked vs. overclocked the $275 GTX470 is going to perform the same or better than the $299 HD5870.

Not to mention the GTX470 comes with Mafia II, an actual new game that still retails for $50 while the HD5870 comes with...nothing...:ohwell:

The GTX470 definitely is a better deal than the HD5870 right now, unless you care about power, but the GTX480 isn't worth the price at all.
Based off of the cards I use I prefer my 5850 to my 470, though the 470 is a better deal than the 5870 for sure. Overclocked vs. overclocked no, the 470 is not the same or better than the 5870 or my 5850 overclocked for that matter.
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#24
Rexter
Hey guys, check this out, exclusive sneak peek of the next entry level fermi card:

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#25
wahdangun
wow, its feel nostalgic, i remember ,y first video card, that was GF MX 440
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