Friday, October 8th 2010

AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

Earlier today, we were treated to the first picture of the Radeon HD 6870, a new and upcoming performance graphics card from AMD. It was also learned that the HD 6870 is based on a new GPU codenamed "Barts", which is intended to be a successor to the previous-generation "Juniper" GPU, which was at the center of the Radeon HD 5700 desktop and Mobility HD 5800 series. That left some uncertainty as to what GPU was going to drive the sub-$199 HD 6700 series. AMD may have found an answer, rebranding.

AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.
Since the new performance SKU will be labeled HD 6800 series, that leaves some vacuum with the HD 6700 series. The solution to this came in the form of a perceptually bad practice of rebranding Juniper-based SKUs to HD 6700 series. There is a possibility of AMD stepping up clock speeds, or adding software features to the HD 6700 series, but that's as far as we can see the Juniper going. "Turks" and "Caicos" are new GPUs, that trail behind in the HD 6600, HD 6500, and HD 6400 Series, respectively.Source: ATI-Forum.de
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140 Comments on AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

#1
Yellow&Nerdy?
Don't really care about the confusing branding, as long as the performance, price and power consumption is good. It's just marketing bulls**t.
Posted on Reply
#2
qubit
Overclocked quantum bit
So let's see, AMD have much reduced competition from nvidia, they've seen how nvidia trashed their reputation by doing this and AMD are in pole position to cleanup on sales, so.......... they rebrand?! :eek: :banghead:

I don't fucking believe it. :nutkick:

Be interesting to see if Charlie Demerjian (he of the vitriolic anti nvidia rants) tears into AMD the same way.
Posted on Reply
#3
PVTCaboose1337
Graphical Hacker
This is just too bad. Guess I'll stay away from the lower end 6xxx series as they are not true 6xxx cards, just recycled 5xxx.
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#4
mtosev
Ati is far in the lead. so Ati/AMD can afford stuff like this. if nvidia was strong ATi woudn't do something like this. makes sense for them. resell older stuff with a newer name to ppl who don't know they are buying old tech
Posted on Reply
#5
[Ion]
WCG Team Assistant
mtosev said:
Ati is far in the lead. so Ati/AMD can afford stuff like this. if nvidia was strong ATi woudn't do something like this. makes sense for them. resell older stuff with a newer name to ppl who don't know they are buying old tech
Proof?
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#6
NdMk2o1o
NV has been doing shit like this for years for gods sake, and people are acting like they have never seen anything like it, for gods sake people get a grip.

How many fricken generations did NV rebadge the same cards? 8800>9800>GTS250

I see this is the same technique NV has used, whilst your current gen lineup is on top, incrementally improve the high end cards and rebrand the mid range and bam you have a new gen of cards that hordes will buy A) cause some people will want the best high end cards period (dual or single gpu, doesn't matter) and B) cause some people are too dumb to know the mid range is a just a fricken rebadge :nutkick:
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#7
DigitalUK
im not sure what everyone is getting so crazy about this was only surposed to be a refresh, there are new chips coming.
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#8
TheMailMan78
Big Member
None of this in confirmed yet. Why is this a big deal?
Posted on Reply
#9
erocker
Senior Moderator
[Ion] said:
Proof?
While overall more people have Nvidia cards, when you look at the current generation, ATi has a substantial lead.

http://store.steampowered.com/hwsurvey


TheMailMan78 said:
None of this in confirmed yet. Why is this a big deal?
It's teh internet silly dummy. :P
Posted on Reply
#10
NdMk2o1o
erocker said:
It's teh internet silly.
haha spot on lol :nutkick:
Posted on Reply
#11
TheMailMan78
Big Member
erocker said:
While overall more people have Nvidia cards, when you look at the current generation, ATi has a substantial lead.

http://store.steampowered.com/hwsurvey




It's teh internet silly dummy. :P
Sorry its been DAYS since I could post. Been moving. I've already forgot this is the interwebz. Anyway this is very unlike Bta to post rumors.
Posted on Reply
#12
EastCoasthandle
erocker said:
While overall more people have Nvidia cards, when you look at the current generation, ATi has a substantial lead.

http://store.steampowered.com/hwsurvey




It's teh internet silly dummy. :P
Well, I'm not sure if Steams survey is reliable as the graph hasn't been updated in 4 months now. Perhaps they discontinued it in some way :confused:. But as for the OP I'm not sure what to make of it. It's either one or the other. We pretty much got that part already. But will have to wait and see once it's launched.
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#13
erocker
Senior Moderator
EastCoasthandle said:
Well, I'm not sure if Steams survey is reliable as the graph hasn't been updated in 4 months now. Perhaps they discontinued it in some way :confused:. But as for the OP I'm not sure what to make of it. It's either one or the other. We pretty much got that part already. But will have to wait and see once it's launched.
It says September 2010 right up top.
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#14
wolf
Performance Enthusiast
Nvidia sold less this generation because they were late, pretty simple imo.

ahh rumors rumors, lets see how it works out.
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#15
EastCoasthandle
erocker said:
It says September 2010 right up top.
I noticed, but the graph itself has remained the same since June 2010.
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#16
the54thvoid
The 5 series denotes an architecture shift from the 4 series.

To rename a 5 series architecture as a 6 series piece without having the associated changes in design, well it's pretty miserable. I thought it was dick when NV did it and it certainly will be if AMD do it too.

But if it has ramped down elements of Barts then it can be called 6 whatever, as it's a changed design. Guess we have to see?

But many posters are right - you should buy your kit based on sound reviews. People that buy tech without doing any basic research shouldn't be buying tech at all. So in the big scheme it's no biggie to me but imo it's a marketting hand job.

That being said, it's no reason to buy green as someone posted - thats even more ignorant. You buy what's best for your system, green red or blue (in 25 yrs when Intel makes a decent gfx unit).
Posted on Reply
#17
cadaveca
My name is Dave
TheMailMan78 said:
Anyway this is very unlike Bta to post rumors.
Welcome back dude, I missed ya.


:D


And yeah, kinda odd, isn't it? :laugh:
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#18
krisna159
C'mon dude.. We all ready know its just rumors.. Dont believe it if the card have been release yet,Here in internet everything can happen.. (maybe some one spread this rumor just for laugh or somethin) for me,i will never believe the rumor if i didnt see the card review and benchmark from my own eyes,
Posted on Reply
#19
EastCoasthandle
If I were to take a guess in all this AMD maybe aligning their scaling from top to bottom that leaves no discernible gaps unlike previous generations. It should suggest competitive prices but I still would like to see how they are priced 1st.

Antilles
Cayman
Barts
Caicos
Capsian
Turks
Onega

vs

Hemlock
Cypress
Juniper
Redwood
Cedar


Although just a guess if true would indicate more cards to choose from with the 6000 series then with the 5000 series
Posted on Reply
#20
aj28
afw said:
If the 6870 is slower than the 5870 (think it will be) ... it would look very weird on graphs when the benchmarks come out .... :laugh:
Would changing the name from 6770 to 6870 not imply that it is faster than the 5870 to the point that they think they can sell it as such? A 6770 would be forced to sell for less because it is a "lower-tier" card, even if it's faster than the 5870. A 6870, however, even if it is the same exact chip, can justifiably release at the same price the 5870 currently runs, or higher.

Basically, I think they would have a tough time selling a 6770 at a 5870 price, even if it really is faster.
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#21
Flanker
shouldn't 5750 be juniper PRO instead of juniper LE? :confused:
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#22
niko084
Well I guess I'm just glad to see some power efficiency.

I'll have my 5770 for awhile I figure, I might play 2 hours of games a week now.
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#23
CDdude55
Crazy 4 TPU!!!
Wow, that's very disappointing.:shadedshu:(

Here's hoping for some kick ass high end cards.:toast:
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#24
DRDNA
CDdude55 said:
Wow, that's very disappointing.:shadedshu:(

Here's hoping for some kick ass high end cards.:toast:
I'm with you on this one..Hoping also for kick azz high end stuff..we shall see.
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#25
NC37
the54thvoid said:
You buy what's best for your system, green red or blue (in 25 yrs when Intel makes a decent gfx unit).
Nah I'd give Intel at least another century. Still gotta figure out what dedicated VRAM is :laugh:.
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