Tuesday, November 7th 2023

Global SSD Shipments Down 10.7% YoY to 114 Million Units in 2022

TrendForce has issued its latest findings, indicating that the global SSD market has rectified its supply and demand dynamics in 2022, following a resolution in the shortage of master control ICs that had hampered the market in 2021. Despite the normalization of supply, global SSD shipments witnessed a decline, with only 114 million units shipped in 2022—a 10.7% decrease from the prior year.

The top three SSD shipment leaders of 2022 were Kingston, ADATA, and Lexar, with Kingston and ADATA maintaining solid advantages and experiencing growth in market share over 2021. Lexar's growth was attributed to an aggressive push for revenue in anticipation of going public. Kimtigo, in 2022, made significant strides in expanding into industrial control and OEM markets, which in turn boosted its shipment volume and market share. Netac maintained its competitive edge in the SSD market alongside securing several government orders in the enterprise SSD sector, keeping its market share and ranking consistent with the previous year.
Notable changes were seen further down the rankings. Colorful, leveraging cost advantages from China's homegrown master controls and NAND Flash, defied market trends with increased shipments, climbing to the sixth spot. PNY re-entered the top ten, withstanding market downturns through extensive international channel development. Teclast held its market share consistent with 2021, rising to the eighth position. GIGABYTE benefited from the gaming market, maintaining its ninth-place shipment market share and ranking, while lastly, Transcend held the tenth position, focusing on maintaining profitable niche products in the industrial control market rather than chasing higher shipment volumes.

In 2022, the top five SSD channels held nearly 60% market share and will only continue to dominate
In 2022, despite market challenges, the top five SSD brands increased their combined market share from 53% to 59%. With the global economy still struggling in 2023—and despite constrained notebook and desktop shipments—module makers have been gradually reducing high-cost inventory pressures through continuous purchase smoothing, positioning themselves favorably for price-competitive shipping. Furthermore, the overall market sentiment saw a swift turnaround at the end of the third quarter due to aggressive production cuts by NAND Flash suppliers, with SSDs first reflecting cost increases, benefiting those module makers with lower-cost inventories. Large-scale SSD channels that possess substantial market volumes and financial resources have been able to successfully navigate market ups and downs and seize market opportunities. TrendForce believes that these large SSD firms will only continue to grow bigger in the years to come.

Domestic Chinese PCle master controller technology and SSD brands are rapidly catching up
In terms of technology, Chinese homegrown PCIe master control entities, such as Maxio Technology, are rapidly catching up, with increasingly mature PCIe control technologies. They not only mass-ship mainstream PCIe 4.0 products compatible with various NAND Flash suppliers but are also aggressively advancing into PCIe 5.0 product development and verification. The collaboration between China's independent control ICs and module makers is expected to thrive. Facing a volatile market in recent years, Chinese homegrown SSD channels are also actively advancing supply chain configurations, aiming to step beyond China and into international waters, with Longsys leading the charge by acquiring shares in Licheng Suzhou and Smart Modular in Brazil to strengthen downstream module production capacity.
Source: TrendForce
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12 Comments on Global SSD Shipments Down 10.7% YoY to 114 Million Units in 2022

#2
Denver
Hm, I thought Samsung and WD would be in the top 10.
Posted on Reply
#3
TheinsanegamerN
Six_TimesGen 5 HEAT is much to blame.
Highly unlikely, just like how 600w TDP didnt stop the 3090ti.

It's much more likely its because of total lack of demand. What needs PCIe 4.0 speed, let alone 5? The different between them, even in directstorage equipped games, is negligible VS PCIe 3.0 drives. Getting anything off of a machine will be bottlenecked by ethernet speeds.
Posted on Reply
#4
TheLostSwede
News Editor
DenverHm, I thought Samsung and WD would be in the top 10.
The list is specifically for companies that don't make their own NAND and controllers, so a lot of the big players are missing.
Posted on Reply
#5
Bwaze
Thank god NAND makers are raising prices and totally redeeming themselves!

:cool:
Posted on Reply
#6
TheLostSwede
News Editor
BwazeThank god NAND makers are raising prices and totally redeeming themselves!

:cool:
So far, we only know that Samsung is doing this, but yeah, the others are most likely going to do it as well.
Keep in mind that this press release was about 2022 though, so things might've changed for 2023, but most likely there's been even less demand.
Posted on Reply
#7
bonehead123
Well, at least I know I can't be blamed for this downturn, seeins how I bought a buttload of SSD's in 2022 & 2023, mostly WD's & Sammy's, but just sayin :D
Posted on Reply
#8
ThrashZone
Hi,
Yeah adata well once people find out the lower cost item was because of lower quality parts people might have a different taste
Adata CS is no prize either so get ready for CS user damage claims to popup quickly ;)

Happened to me little did they now I bought from amazon and was within return window :roll:
Posted on Reply
#9
mechtech
Said it before and I’ll say it again. Get some 4TB to 12TB drives on the shelves for a better price per TB than the 1&2 TB drives.

m.2 slots are a precious commodity…..
Posted on Reply
#10
Minus Infinity
Quick, raise prices 20% per quarter that will fix the problem.

That 4TB price barrier is probably the biggest reason people are holding off. While the sub 4TB prices have plummeted, 4TB prices and the dearth of 8TB options still at the end of 2023 is huge turn off. There's been simply no need to upgrade, when existing solution from within last 4 years are more than good enough. We've seen the benchmarks that show there is almost no benefit to the user of going from Gen 3 to Gen 5, but for the privilege of higher prices you get higher power consumption, more throttling or the need for stupidly sized heatsinks which raises prices more and no real improvements in random performance.

ssd market is stagnating IMO.
Posted on Reply
#11
Wirko
TheLostSwedeThe list is specifically for companies that don't make their own NAND and controllers, so a lot of the big players are missing.
Is this because they only report the combined revenue from SSD, NAND chip and NAND wafer sales?
Posted on Reply
#12
TheLostSwede
News Editor
WirkoIs this because they only report the combined revenue from SSD, NAND chip and NAND wafer sales?
You'd have to as TrendForce about that, but it's possible.
Posted on Reply
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