Wednesday, March 26th 2025
Latest AMD and NVIDIA GPUs Are Losing the MSRP Battle: Real-World Prices Far Above MSRP
Tom's Hardware just published an intensive data collection of online prices of the latest GPUs from AMD and NVIDIA, suggesting that real-world prices are nowhere near MSRP. With an investigation into the 30-day eBay average price based on listings, the data shows that a lot of GPU SKUs are retailing for well-above-average price premiums. The data tracker also looked for the best-priced listing of a specific SKU. For instance, NVIDIA's GeForce RTX 5070 is seen retailing at around $700—a 27% increase over its official MSRP of $550—while the RTX 5080 pushes these premiums even further by selling at over 50% above its suggested price. The flagship RTX 5090 tops the chart with a staggering $4,222 on secondary markets compared to its $2,000 MSRP, an increase of roughly 111%.
In contrast, earlier models like the RTX 4060 and RTX 4060 Ti show relatively minor inflation, with increases of only about 3% and 5%, respectively, according to recent eBay averages. Still, selling years-old GPUs at MSRP today proves that there is demand. On the AMD side, the Radeon RX 9070 series is no less dramatic. The base RX 9070, with a $550 MSRP, averages around $817 in real-world sales—a nearly 48% premium—while its high-end sibling, the RX 9070 XT, jumps to approximately $1,001 from a $600 MSRP, marking an increase of roughly 66%. Early figures even suggest that first-week sales for the RX 9070 series were ten times higher than those of previous AMD models, justifying the price surge. AMD is working on addressing this supply, which should improve in April, and NVIDIA is working with AIB partners, too, to deliver more Blackwell GPUs.
Source:
Tom's Hardware
In contrast, earlier models like the RTX 4060 and RTX 4060 Ti show relatively minor inflation, with increases of only about 3% and 5%, respectively, according to recent eBay averages. Still, selling years-old GPUs at MSRP today proves that there is demand. On the AMD side, the Radeon RX 9070 series is no less dramatic. The base RX 9070, with a $550 MSRP, averages around $817 in real-world sales—a nearly 48% premium—while its high-end sibling, the RX 9070 XT, jumps to approximately $1,001 from a $600 MSRP, marking an increase of roughly 66%. Early figures even suggest that first-week sales for the RX 9070 series were ten times higher than those of previous AMD models, justifying the price surge. AMD is working on addressing this supply, which should improve in April, and NVIDIA is working with AIB partners, too, to deliver more Blackwell GPUs.
64 Comments on Latest AMD and NVIDIA GPUs Are Losing the MSRP Battle: Real-World Prices Far Above MSRP
You can get a 9070 XT for £669 in the UK, or £699 if you want one that's in stock, delivered tomorrow. Or a 9070 for £609 right now.
The 5070 starts at £533, and the 5070 Ti at £799.
There is no losing and there is no battle
Authorities should investigate and stop this fraud. YES it is free market and each one can assign the price they want but please do that without this MSRP lies.
9070XT starting prices
And that’s not it… those are just the lower prices.
9070: 740~900€
9070XT: 900-1300€
Yes we have 24% VAT for this type of products but still they are way overpriced.
Nvidia GeForce | PLE Computers
I know its a 32 gb 5090 but notice were i am it sells for $7000 in stock o_O lol
AMD Radeon | PLE Computers
The answer is simple - stop buying and the prices will come down
I just checked V&A, you can get 7900XT's right now for less than €600. I think €550 is more in order unless you're offering something more significant than the others. As usual, actual price is typically a little bit less than the asking price as otherwise the listing wouldn't be here anymore.
My friend is currently looking for a new GPU and I'm sure as hell having a good laugh every time someone posts a new GPU with notk and he tells me what the seller wants once directly asked.
Someone had the gall to ask €850 for a 4070Ti Super for example.
No... You can't just do -10% on a new GPU with near identical performance if your card is over 2 years old already. That's not how it works...
Nvidia isn't selling GPU parts like retail sells them. There are longer term contracts with AIBs, but surely they have well established rules of who pockets the profit when the prices are raised in retail.
In my country there are many 5080 and 5090 and 9070/XT in stock, and prices are getting lower because nobody is buying them. It's simply supply and demand, no regulation is needed. Just don't buy until price is right.
Nothing fell sharply to be honest. Slight dip in 2023 and then it's just off to the races with AI boom. People think mining was bad while above you can see why there is such a small amount of gaming GPUs produced compared to enterprise. Mining was nothing compared to this.
We will have to wait until the AI bubble bursts before prices will go back down.
Not the worst case scenario worldwide. Still, two times too much.
Second largest Russian store:
There are 2 Video from Buildzoid/Actual-Hardware-Overclocking on that, for those who are interested.
GPU Pricing | Part 1
GPU Pricing | Part 2
Every time gpus are useful for anything bigger/outside of games we "gamers" suffer (with increased cost &/or availability problems)
Absolutely not surprised we have horrible prices. The opposite, rather. I expected things to be much, much worse.
Different people have different needs. Their GPU dies, they rely on one for work, or maybe they're starting a business that depends on GPU power. Not everyone can afford to wait around for prices to magically fall, or rely on the second-hand market.
That "just stop buying" take only works if everyone does it. Spoiler: they won’t.
Previously, one card was presented in a month - 4090, then a very badly priced RTX 4080 FE at $1200, which was not popular at the start. Now three cards have been presented, including the potentially cheaper RTX 5070 Ti, besides, the RTX 5080 was supposed to cost $999. When the predecessor XX80 went from a series to a series of 3080 to 4080 $699 to $1199 - $500 is almost the equivalent of XX80, $1200 to 3080 and 3070 together! There are people who still used cards like GTX 10XX, RTX 20XX or RTX 30XX. RT is in more games, there could be a lot of people willing to buy newer cards after 2-3 series and when you see...promises about RTX 4090 performance at a price of $549 ? :respect:
First, Nvidia discontinued production and the availability of RTX 40XX series cards immediately dropped. We had falling prices for 4090, 4080, 4080 Super. Nvidia stops production, there is a gap of cards availability, the prices of the cards increase and the cards starts to disappear. A rather small series appears in total - three 50XX models. AMD postpones the premiere and shows only two models, without any top models.
RX 90XX cards are not bad, but their popularity is partly due to the lack of competitive cards, and also the fact that they have increased performance in RT compared to the previous series - and AMD does not have cards with such performance in RT and... just like Nvidia cut off support for FSR 4, there are only the bottom of new cards. Just like each new GPU series got DLSS, FG, MFG - each series loses a little artificially to the previous one.
Nvidia should compare numbers of sales (AMD same), but combined 4070 Ti, 4080 and 4090 to successors. Only then at the same time they had less cards on the market - so their data is not true, they falsify the results.
I will suggest a solution - large production of models from 5070 to 5090:banghead:. Because maybe these cards are not so popular but...production was and is small on purpose so that prices dont drop. Will Nvidia earn less? Today they earn billions on chips for OpenAI, Meta, Google.
Let's stop eyeing each other or let ourselves be deceived. Let's add the fact that everyone wants to make money along the way and since there is demand, they themselves benefit from the misfortune of players from stores through wholesalers, importers.
www.youtube.com/shorts/oxGWQ88h9dw
4090 performance at 549$
5090 twice the performance of a 4090
we're producing at very large scale
availability starting January