Wednesday, December 3rd 2025
Micron to Exit Crucial Consumer Business, Ending Retail SSD and DRAM Sales
Micron announced today that it will exit its Crucial consumer business, bringing an end to retail sales of Crucial-branded SSDs and memory modules at major stores and online retailers. The company says it will continue shipping Crucial products through fiscal Q2 2026 (ending February 2026), after which the brand will no longer operate in the consumer channel. Warranty coverage and support will remain in place. Micron says the shift is driven by surging AI-related demand in the data center, which requires reallocating manufacturing capacity toward higher-margin enterprise and hyperscale customers. The company noted that its strategic focus is now on segments with stronger long-term growth in memory and storage rather than the competitive consumer market.
Crucial, best known for SSDs like the MX and P-series and its long-running line of desktop and laptop DRAM modules has been part of Micron's portfolio for nearly three decades. While consumer products are being phased out, Micron will continue selling Micron-branded enterprise SSDs and memory through its commercial channels. The company also stated it intends to limit workforce disruption by redeploying affected employees into open internal roles wherever possible. Micron's move comes as demand for AI hardware continues to surge. The company secured major HBM3E contracts with NVIDIA and AMD and expects to sample HBM4 next year.
Source:
Micron
Crucial, best known for SSDs like the MX and P-series and its long-running line of desktop and laptop DRAM modules has been part of Micron's portfolio for nearly three decades. While consumer products are being phased out, Micron will continue selling Micron-branded enterprise SSDs and memory through its commercial channels. The company also stated it intends to limit workforce disruption by redeploying affected employees into open internal roles wherever possible. Micron's move comes as demand for AI hardware continues to surge. The company secured major HBM3E contracts with NVIDIA and AMD and expects to sample HBM4 next year.

195 Comments on Micron to Exit Crucial Consumer Business, Ending Retail SSD and DRAM Sales
if there is such a huge demand, others might see it convenient to jump in and try to get in the market (ram or anything else IA would require, even gpus eventually)
in fact it's what usually happens when a market expands
If anyone is wondering, it's better not to, just take what you can buy now.
Micron isn't doing anything wrong; they're a company and they're just following the big money. I don't see anything wrong with that.
That's my two cents.
You can lobby for change in government of course (and probably should) but that's a whole different animal than consumer buying power being waived around.
I'll see myself out. :oops:
Forum B/S/T section should help those who can make use of it as well, and the community will support itself for a while longer.
However, the situation is indeed precarious and will deteriorate over time. I suggest you waste no time in securing a RAM kit and an SSD for your build as the prices will be increasing over the next few weeks.
Those whose experience with AI is limited to playing with a few LLM chatbots should do at least a minimum of research. That isn't isn't a tenth of a tenth of a tenth of the total AI market.That reminds me of all the people I talked to in the early '90s who thought the Internet was a passing pad. There were many of them ... they just didn't post their opinions on web forums though, primarily because they couldn't find any.
The tech bros said blockchain would change the entire economy, or how NFT's would be the future. Except in reality no one cares because people eventually seen crypto and nfts as a massive scam. AI for consumers has very little to no real usefulness and has no real world value.
Also it takes years for memory companies to expand with new factories, but apparently gamers buying RAM wasn't good enough even with it being 3X more expensive than it was a few months ago.
The AI companies are hoarding everything to the point that some companies aren't able to source memory, AI is supposed to make everything better, easier and cheaper, but I have yet to see any of that, and the funny thing is these companies want us to have AI in everything but consumers won't be able to afford or buy anything to use AI.Do you not see the connection with past bubbles popping? Crypto didn't go away however the bubble was unsustainable, only a few winners were left after the crypto bubble burst and it caused a massive amount of waste in hardware.
TL,DR: Surely, AI will never go away, but when the techbros are finished pooping their pants in excitement, it'll get its appropriate place in society, and we'll have relative normalcy again.
Extra capacity and new nodes aren't going to be for consumer or OEM supply, that much should be obvious with what's happening.It is artificial when a handful of companies are allowed to grab the entire RAM supply and have filled order capacity for an entire year.ML has its use, as mentioned for large amounts of data,research, shipping logistics, or assisting in design.
But it sucks at creating any good content itself, AI models for generating art is just a result of immense amounts of art theft and plagiarism.Source?
OpenAI is buying whole wafers and isn't going use all of those chips right away. OpenAI itself as a company is a scam, it hasn't generated any profit at all, somehow they keep getting govt grants and corporate funding to generate nothing.Regulation exists to keep companies in check, we're at a point where companies have more money and power than entire countries do, and that's as far as I'll elaborate because anything more would be getting political.
There isn't anything "transformative" about AI for consumers except putting people out of work, increases in energy bill cost, and causing goods to increase in price, I expect companies might push things like computers as a subscription service when people can't afford a new PC.
Thinking RAM prices will return to what they were before the AI tech bro RAM hoard is some very wishful thinking, the crypto bubble ruined GPU pricing and GPU prices never retuned to before crypto level pricing, consumers were willing or were forced to pay more, and of course companies would like to charge as much as the consumer is willing to pay, RAM makers have no reason to drop prices because all they have to do is cut supply. And the fact of RAM manufacturers have been caught price fixing before.Stop with the "gamers bad" nonsense.
It isn't just gamers, OEM's won't be able to buy memory either if the AI caused "shortage" goes on for another year or more.