Wednesday, December 3rd 2025
Micron to Exit Crucial Consumer Business, Ending Retail SSD and DRAM Sales
Micron announced today that it will exit its Crucial consumer business, bringing an end to retail sales of Crucial-branded SSDs and memory modules at major stores and online retailers. The company says it will continue shipping Crucial products through fiscal Q2 2026 (ending February 2026), after which the brand will no longer operate in the consumer channel. Warranty coverage and support will remain in place. Micron says the shift is driven by surging AI-related demand in the data center, which requires reallocating manufacturing capacity toward higher-margin enterprise and hyperscale customers. The company noted that its strategic focus is now on segments with stronger long-term growth in memory and storage rather than the competitive consumer market.
Crucial, best known for SSDs like the MX and P-series and its long-running line of desktop and laptop DRAM modules has been part of Micron's portfolio for nearly three decades. While consumer products are being phased out, Micron will continue selling Micron-branded enterprise SSDs and memory through its commercial channels. The company also stated it intends to limit workforce disruption by redeploying affected employees into open internal roles wherever possible. Micron's move comes as demand for AI hardware continues to surge. The company secured major HBM3E contracts with NVIDIA and AMD and expects to sample HBM4 next year.
Source:
Micron
Crucial, best known for SSDs like the MX and P-series and its long-running line of desktop and laptop DRAM modules has been part of Micron's portfolio for nearly three decades. While consumer products are being phased out, Micron will continue selling Micron-branded enterprise SSDs and memory through its commercial channels. The company also stated it intends to limit workforce disruption by redeploying affected employees into open internal roles wherever possible. Micron's move comes as demand for AI hardware continues to surge. The company secured major HBM3E contracts with NVIDIA and AMD and expects to sample HBM4 next year.
195 Comments on Micron to Exit Crucial Consumer Business, Ending Retail SSD and DRAM Sales
And with the RAM-pocalypse apparently just being the start of what we're going to see according to some RAM vendors I just don't see how the PC market is sustainable, at least the enthusiast and build your own market.Yeah that is perhaps a more realistic look at a reduction in AI demand, not a bubble popping. There's a reason why people think NAND and DRAM companies act like a cartel, they always purposely cut supply when production is at a peak or prices start to lower.I'd really hate to avoid Crucial if they came back to the consumer market, as you pointed out they're the only US made DRAM left. Crucial had consistent quality as well, I never had issues with their MX300 and MX500 SSD's, and they're one of the few companies to offer a good software toolbox with their drives.I wonder how much of that shift to DRAM is for LPDDR memory for Samsung phones, I'm sure Samsung would want to keep enough supply going to avoid a mobile device shortage.
Video of him saying it:
It would make sense that Quantum is coming after AI. Really disappointed that Micron is taking its Crucial brand away. I guess if they ever see it as worthy enough they can bring it back. Here's to hoping the AI bubble pops soon.
Micron isn't going anywhere but when their enterprise stuff gets dumped to 2nd hand market it's gonna be a WILD shock.
Micron is not just memory kits, it's half of all reasonable NAND and the default enthusiast gear for overclockers and gamers.
Where are you going to go? Back to Mushkin? Hynix? G.Skill hasn't done anyone any favors since DDR3 era. ADATA and OCZ BTFO.Yes. What they don't know is that bubble is like the one around a diving bell spider. When it pops: "WhO CoUlD HaVe sEeN ThIs hApPeNiNg"
:mad:My 8GB kit has been decomm'd since adding a 16GB G.Skill Sniper kit. Those sticks are still great for AM3 systems.
Phenom II needs a home.
I'm upset at Micron leaving the consumer market, and they'd have to return with the same quality and support as before, but their products were just as good or better than Samsung or SK Hynix, but often at a better value.
Though I've never had problems with Gskill, their OEM suppliers can be Samsung, SK Hynix, or Micron, the awesome thing about Crucial is you knew you're getting Micron dies.
Take Comcast for example. They made nearly $23B in profit last quarter. Yet with $99B of debt, their debt/equity ratio is 101% - yes they owe more money than the company is worth.
Even TSMC has $200B of debt outstanding - 20% of the value of the company.
But, as the heavily sanctioned Russians taught us, when there's a will, there's a way to import unobtainium in large quantities.
Now we only have 2 RAM manufacturers, Samsung and SK Hynix, and I assume prices aren't going to back to what they were before AI companies hoarded everything, as we seen GPU prices go up with the crypto madness and they never really returned to before crypto prices.What exactly does one or two companies win from it though, LLM with a limited use which takes server farms and entire power stations to do what search engines can already?
Everyone else will lose their jobs as the AI bubble holding economies together crashes, tech companies left in the dirt would be bankrupt.
They see me surfin' (the AI wave)
They hatin'
Crucial were always shitty "value" products, good ridance!
I wish the current AI wave started before Intel
sold their SSD division - Optane, THOSE were serious drives!