Wednesday, June 12th 2019

NVIDIA's SUPER Tease Rumored to Translate Into an Entire Lineup Shift Upwards for Turing

NVIDIA's SUPER teaser hasn't crystallized into something physical as of now, but we know it's coming - NVIDIA themselves saw to it that our (singularly) collective minds would be buzzing about what that teaser meant, looking to steal some thunder from AMD's E3 showing. Now, that teaser seems to be coalescing into something amongst the industry: an entire lineup upgrade for Turing products, with NVIDIA pulling their chips up one rung of the performance chair across their entire lineup.

Apparently, NVIDIA will be looking to increase performance across the board, by shuffling their chips in a downward manner whilst keeping the current pricing structure. This means that NVIDIA's TU106 chip, which powered their RTX 2070 graphics card, will now be powering the RTX 2060 SUPER (with a reported core count of 2176 CUDA cores). The TU104 chip, which power the current RTX 2080, will in the meantime be powering the SUPER version of the RTX 2070 (a reported 2560 CUDA cores are expected to be onboard), and the TU102 chip which powered their top-of-the-line RTX 2080 Ti will be brought down to the RTX 2080 SUPER (specs place this at 8 GB GDDR6 VRAM and 3072 CUDA cores). This carves the way for an even more powerful SKU in the RTX 2080 Ti SUPER, which should be launched at a later date. Salty waters say the RTX 2080 Ti SUPER will feature and unlocked chip which could be allowed to convert up to 300 W into graphics horsepower, so that's something to keep an eye - and a power meter on - for sure. Less defined talks suggest that NVIDIA will be introducing an RTX 2070 Ti SUPER equivalent with a new chip as well.
This means that NVIDIA will be increasing performance by an entire tier across their Turing lineup, thus bringing improved RTX performance to lower pricing brackets than could be achieved with their original 20-series lineup. Industry sources (independently verified) have put it forward that NVIDIA plans to announce - and perhaps introduce - some of its SUPER GPUs as soon as next week.

Should these new SKUs dethrone NVIDIA's current Turing series from their current pricing positions, and increase performance across the board, AMD's Navi may find themselves thrown into a chaotic market that they were never meant to be in - the RT 5700 XT for $449 features performance that's on par or slightly higher than NVIDIA's current RTX 2070 chip, but the SUPER version seems to pack in just enough more cores to offset that performance difference and then some, whilst also offering raytracing.
Granted, NVIDIA's TU104 chip powering the RTX 2080 does feature a grand 545 mm² area, whilst AMD's RT 5700 XT makes do with less than half that at 251 mm² - barring different wafer pricing for the newer 7 nm technology employed by AMD's Navi, this means that AMD's dies are cheaper to produce than NVIDIA's, and a price correction for AMD's lineup should be pretty straightforward whilst allowing AMD to keep healthy margins.
Sources: WCCFTech, Videocardz
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126 Comments on NVIDIA's SUPER Tease Rumored to Translate Into an Entire Lineup Shift Upwards for Turing

John Naylor
It's interesting that Nvidia feels the need to come out with a whole new product stack instead of just dropping prices on their current offerings. Perhaps these SUPER cards are going to hit more cost-efficient configurations of the current chips. Or maybe Nvidia just felt like "new" would sell better than "now cheaper." Whatever the case, the whole GPU space is going to be a nightmare now. 1650, 1660, 1660 Ti, 2060, 2060 Super, 2070, 2070 Super, rumored 2070 Ti, 2080, 2080 Super, 2080 Ti, 2080 Ti Super. 12 GPUs not counting laptop parts. That's obscene. And without a bump in the product numbers, there are going to be so many confused people buying inferior cards. It's going to take a while for retailers to discount the "old" GPUs, and so I can guess some kids are going to be buying the non-SUPER parts for more.

I really hope Nvidia is flushing their non-SUPER chips out of the market, because 12 GPUs is just ridiculous.
It's called capitalism. Boards are beholding to stockholders whose vision does not extend beyond the next quarterly distribution. They "feel" there is a need simply because there is opportunity for additional profit. Aside from what the consumer is concerned about, changes in the cost of source components, production line efficiency, yield improvements matter to the bottom line. In the past this oft happened when yields were poor, they'd used failed X70s reconfigured to make x60s. The thing is, they see some advantage, and I don't see a downside.

And yes, in the twitter age, folks stopped reading past the headlines, maybe it hurts their head to pass more than 8 words and 3 emoji's thru their brain at any one time. But laziness is not an excuse or not educating oneself. We use a value calculator spreadsheet whereby the build list with prices for each component is listed as a base including the GPU which fits the user's initial budget target and the performance of that GPU. With a few keystrokes, this can be compared with alternatives which provide a Performance / dollar comparison for each option in a few seconds. If having too many choices is too difficult or folks, they have other life issues to deal with besides which card to buy.
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