Friday, June 21st 2019

Intel to Cut Prices of its Desktop Processors by 15% in Response to Ryzen 3000

Intel is embattled in the client-segment desktop processor business, with AMD's imminent launch of its 3rd generation Ryzen desktop processors. Intel's 9th generation Core processors may lose their competitiveness to AMD's offerings, and are expected to get relieved by the company's "Ice Lake" desktop processors only in 2020. Until then, Intel will market its processors through price-cuts, promotions, bundles, and focusing on their gaming prowess. The company will refresh its HEDT (high-end desktop) processor lineup some time in Q3-2019. According to Taiwan-based industry observer DigiTimes citing sources in the motherboard industry, Intel's immediate response to 3rd generation Ryzen will be a series of price-cuts to products in its client-segment DIY retail channel.

According to these sources, prices of 9th generation Core processors could be cut by a minimum of 10 percent, and a maximum of 15 percent, varying by SKUs. This could see prices of popular gaming/enthusiast SKUs such as the Core i9-9900K, the i7-9700K, and the i5-9600K, drop by anywhere between $25 to $75. AMD is launching the Ryzen 9 3900X to compete with the i9-9900K, the Ryzen 7 3800X to compete with the i7-9700K, and the Ryzen 5 3600X to take on the i5-9600K. The three SKUs, according to AMD's internal testing, match the Intel chips at gaming, and beat them at content-creation tasks. At the heart of 3rd generation Ryzen processors is AMD's new Zen 2 microarchitecture, which brings significant IPC gains. AMD is also increasing core-counts on its mainstream desktop platform with the introduction of the Ryzen 9 family of 12-core and 16-core processors in the AM4 package.
Source: DigiTimes
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176 Comments on Intel to Cut Prices of its Desktop Processors by 15% in Response to Ryzen 3000

#151
Vya Domus
StrayKAT, post: 4068754, member: 174092"
The reason Intel didn't innovate here is because they didn't have to. There was no race at all, and they were going to attract users either way.
Come on we both know that's at at least partially untrue, right now they have nothing that can fight Zen 2 in all metrics. And that's not because they don't have to, it's because they simply can't deliver something markedly better than Skylake era products. Markers of this inability, i.e 10nm, can be found from way back when Zen 2 was a pipe dream.

No matter how much resources you have, innovation wont ever be a given.
Posted on Reply
#152
lexluthermiester
The Quim Reaper, post: 4068830, member: 116062"
..not for running emulators they're not. Intel is still king in that particular usage scenario....and its looking like that will still be the case after Zen 2 launches.
How did you arrive at those conclusions?
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#153
cucker tarlson
Shatun_Bear, post: 4068791, member: 166032"
Again, I think people will be willing to pay a very small premium for X570 as it's more advanced than Intel's latest. It has PCIE4, which can't be found anywhere else, and the whole range is being given the full premium treatment by board partners as if the chipset is a generation up.
entry level x570 boards cost over 200 euros, as much as asrock taichi.that's far from a small premium.
Posted on Reply
#154
StrayKAT
Vya Domus, post: 4068833, member: 169281"
Come on we both know that's at at least partially untrue, right now they have nothing that can fight Zen 2 in all metrics. And that's not because they don't have to, it's because they simply can't deliver something markedly better than Skylake era products. Markers of this inability, i.e 10nm, can be found from way back when Zen 2 was a pipe dream.

No matter how much resources you have, innovation wont ever be a given.
I meant that's what got them in this position in the first place. I don't mean it was a good thing. Without competition, obviously you relax too much and don't have the same drive for research. Now they're playing catch-up.

I won't write them off though. Things move more quickly in the tech world than you're giving it credit for.
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#155
Tatty_One
Senior Moder@tor
Final warning, none of what I have just deleted is on topic, unless my reading skills have diminished more than my eyesight and 4K gaming is the subject, if I have to step in again I will be issuing holiday passes..... thank you. One or two of the deleted were purely quote clean-ups, not necessarily off topic instigation.
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#156
Shatun_Bear
Vayra86, post: 4068821, member: 152404"
It is not a relevant metric when comparing products - you use the actual performance it gives and the characteristics it gives that under (power, heat), and in that sense, for 90% of use cases and people, these CPUs are virtually identical. SNIP
First of all, this sentence and your argument is a contradiction. So people should use performance, power and heat when judging a CPU. And then in the next line you say it doesn't matter anyway as these CPUs are virtually identical to Joe Casual. :kookoo:

Secondly, that's exactly what I said 'faster, draw less power and likely run cooler' are the metrics people should use.

Anyway I'm wating for TechPowerUp's review summary of the 3700X - 'basically identical to the 9900K'. :roll:
Posted on Reply
#157
cucker tarlson
Shatun_Bear, post: 4068945, member: 166032"
First of all, this sentence and your argument is a contradiction. So people should use performance, power and heat when judging a CPU. And then in the next line you say it doesn't matter anyway as these CPUs are virtually identical to Joe Casual. :kookoo:
:confused:
where is the contradiction.under the criteria x,y,z 2 products are roughly the same for an untrained eye is not a contradiction.
you're confusing criteria for result.everyone chooses some criteria,not every outcome will show a clear winner.
Posted on Reply
#158
Vayra86
Shatun_Bear, post: 4068992, member: 166032"
Oh here he is, always wants to be involved. :p You've already derailed the thread with a petty off-topic back and forth, don't do it again.
He's right though... what I am saying is not a biased statement or a contradiction at all, it is an observation. Just check it yourself, ask random people on the street about the CPU they use and why. I would be surprised if 1 out of 10 could tell you anything that made sense, the vast majority doesn't even buy a CPU, they bought 'a laptop' or 'a desktop'.

At the same time, everyone with a gaming desktop is going to be able to tell you they have 'an Nvidia' or 'an AMD' card. And I bet at least half would also give you the exact name.

EarthDog, post: 4068826, member: 79836"
If only more cores was actually better for most people...

The real deal is similar/better performance at a lower price...core count be damned. :)
The two go hand in hand. Trickle down is still a thing.
Posted on Reply
#159
cucker tarlson
Vayra86, post: 4068997, member: 152404"
He's right though... what I am saying is not a biased statement or a contradiction at all, it is an observation. Just check it yourself, ask random people on the street about the CPU they use and why. I would be surprised if 1 out of 10 could tell you anything that made sense, the vast majority doesn't even buy a CPU, they bought 'a laptop' or 'a desktop'.
layman will usually just buy more cores at a given pricepoint.
same for gpus,people will consider more vram as more futureproof without delving into architectures.

Vayra86, post: 4068997, member: 152404"
The two go hand in hand. Trickle down is still a thing.
big time.

what really makes 9900k better than 7700k.Cores.Nothing more.
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#160
fynxer
Intel will demolish AMD with their insane price cuts... or so they think :)
Posted on Reply
#161
StrayKAT
Vayra86, post: 4068997, member: 152404"
He's right though... what I am saying is not a biased statement or a contradiction at all, it is an observation. Just check it yourself, ask random people on the street about the CPU they use and why. I would be surprised if 1 out of 10 could tell you anything that made sense, the vast majority doesn't even buy a CPU, they bought 'a laptop' or 'a desktop'.

At the same time, everyone with a gaming desktop is going to be able to tell you they have 'an Nvidia' or 'an AMD' card. And I bet at least half would also give you the exact name.



The two go hand in hand. Trickle down is still a thing.
This is very true, but at the same, the average Joe or Jane recognize branding. They more than likely know "Intel Inside" and just the logo alone. It's embedded in public consciousness in a way that few computer companies are...even when people don't know what a CPU does. Apple is probably the most recognizable computer brand and people will buy it up no matter how underwhelming and overpriced it is. People think IBM matters, even though it hasn't done anything in years that directly affects consumers. People somehow can't break from Google and go with a competitor, even though it's an evil juggernaut who catapults babies for fun. A good brand is basically like a meme and hard to kill once it sinks it's teeth in...even if it's in your own interest to do so. Intel isn't going anywhere soon. The best you could hope for is that they get their shit together.
Posted on Reply
#163
Melvis
HenrySomeone, post: 4068424, member: 186988"
Sure, we can wait, but all the telltale signs of what I said are already there - Zen2 barely matches CoffeeLake according to AMD's own claims...in Cinebench, lol! If we look at current chips that are roughly matched in it, we can see, that Intel wins in everything else and absolutely dominates in gaming. A good example is 2400g vs (non-k) 6700:

Well so it should! your talking about a top end intel CPU from just a few yrs ago compared to one of AMD's bottom of the line CPUs and over here in AUS that 6700 is still double the cost of a 2400G so....id be pretty pissed off if the more expensive CPU didnt beat the cheaper one, wouldnt you?
Posted on Reply
#164
Vayra86
StrayKAT, post: 4069032, member: 174092"
This is very true, but at the same, the average Joe or Jane recognize branding. They more than likely know "Intel Inside" and just the logo alone. It's embedded in public consciousness in a way that few computer companies are...even when people don't know what a CPU does. Apple is probably the most recognizable computer brand and people will buy it up no matter how underwhelming and overpriced it is. People think IBM matters, even though it hasn't done anything in years that directly affects consumers. People somehow can't break from Google and go with a competitor, even though it's an evil juggernaut who catapults babies for fun. A good brand is basically like a meme and hard to kill once it sinks it's teeth in...even if it's in your own interest to do so. Intel isn't going anywhere soon. The best you could hope for is that they get their shit together.
Exactly right, and that is why Intel's tiny price cut will have an effect as well. Its not noticeably worse, it just got cheaper, and you know the color blue. Sale.

AMD will need to keep that top/semi top position for a few generations onwards and push the red button a lot in people's minds before it really turns around.
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#165
ratirt
Do you really think that people will buy Intel's CPUs after the price cut (even if it happens I seriously doubt there will be one worth mentioning) when they didn't buy this CPU till this day? I don't think people (or majority) will go for intel with the price cuts (it even sounds funny when I write it Intel cuts price of its CPUs :P)
Even if it happens (I really wish it did especially for Intel enthusiasts who would love to get one of the Intel's 9000 series CPUs) the price wont match or be lower than new 3000series Ryzen. Before you mention 3000Series Ryzen motherboards please look at the prices for intel's motherboards. They are not that low anyway and believe it or not, it is an older tech. (not bad but older for sure)
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#166
kings
Many people will continue to buy Intel CPUs, you can rest assured!
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#167
Markosz
kings, post: 4069142, member: 180022"
Many people will continue to buy Intel CPUs, you can rest assured!
That's very true. AMD has been irrelevant in CPUs for like 10 years before Ryzen and it's hard to overcome their old stigma.
Most people (even those who buy high performance PCs) don't even follow news about CPU market so they just keep buying Intel, because that's what they always bought.
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#168
ratirt
kings, post: 4069142, member: 180022"
Many people will continue to buy Intel CPUs, you can rest assured!
Markosz, post: 4069146, member: 164706"
That's very true. AMD has been irrelevant in CPUs for like 10 years before Ryzen and it's hard to overcome their old stigma.
Most people (even those who buy high performance PCs) don't even follow news about CPU market so they just keep buying Intel, because that's what they always bought.
Many people will buy Intel but "many" can vary greatly. I think what people are after now, seeing all the prices, they will go for value more than just blind habits they've got. Besides I've noticed that in many stores, when you ask for advice for a laptop purchase, store tech employees will rather offer AMD based laptop instead of Intel. That's just what I've noticed but it doesn't have to be like that everywhere. Also it depends on what you are looking for but I can assure you, people would rather choose value over top-notch product. Well considering the prices.
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#169
Shatun_Bear
Markosz, post: 4069146, member: 164706"
That's very true. AMD has been irrelevant in CPUs for like 10 years before Ryzen and it's hard to overcome their old stigma.
Most people (even those who buy high performance PCs) don't even follow news about CPU market so they just keep buying Intel, because that's what they always bought.
I don't know about that, Ryzen has already taken huge marketshare from Intel if we're talking desktop, outselling them 2:1 according to TPU in Europe's largest hardware retailer:

https://www.techpowerup.com/254503/amd-outsells-intel-2-1-on-european-retailer-mindfactory-de

So desktop marketshare dominance can evaporate in a relatively short space of time.
Posted on Reply
#170
kings
ratirt, post: 4069151, member: 165024"
Many people will buy Intel but "many" can vary greatly. I think what people are after now, seeing all the prices, they will go for value more than just blind habits they've got. Besides I've noticed that in many stores, when you ask for advice for a laptop purchase, store tech employees will rather offer AMD based laptop instead of Intel. That's just what I've noticed but it doesn't have to be like that everywhere. Also it depends on what you are looking for but I can assure you, people would rather choose value over top-notch product. Well considering the prices.
What people say and what they do sometimes is very different! Also, we on the forums are the minority, most people don´t know or have patience for these matters!

Ryzen appeared in 2017, with good CPUs in price/performance and 2 years later, Intel continues to have more than 80% market share! On the server side, it has about 95%.
Posted on Reply
#171
ratirt
kings, post: 4069166, member: 180022"
What people say and what they do sometimes is very different! Also, we on the forums are the minority, most people don´t know or have patience for these matters!

Ryzen appeared in 2017, with good CPUs in price/performance and 2 years later, Intel continues to have more than 80% market share! On the server side, it has about 95%.
Sure but you have to remember that it is dropping. It wont be 90% for intel and month later 30%. AMD is regaining some of the market, slowly but still.
Posted on Reply
#172
kings
And it's good that they are earning some share, it's well deserved.

But, it´s a slow progress (more so in the servers, which is a more reluctant market), it is not with 2 or 3 generations that will take away the Intel dominance. And eventually, Intel will solve its problems with the manufacturing process.

The point is, do not be surprised if Intel continues to beat record profits and hold the majority of the market, even because AMD does not have the capacity to feed the whole market by itself!
Posted on Reply
#173
cucker tarlson
Shatun_Bear, post: 4069162, member: 166032"
I don't know about that, Ryzen has already taken huge marketshare from Intel if we're talking desktop, outselling them 2:1 according to TPU in Europe's largest hardware retailer:

https://www.techpowerup.com/254503/amd-outsells-intel-2-1-on-european-retailer-mindfactory-de

So desktop marketshare dominance can evaporate in a relatively short space of time.
That's not really representative yet always brought up by the red fanbase.That shop had low prices for ryzen and higher for intel.I checked it out.don't remember which skus,I think 2700x vs 9700k.While normally 9700k sells for 1.25x-1.30x price of 2700x mindfactory had it for 1.40x.You should've checked that too.
Look at 9600k selling for 1.41x of 2600x price.It cost 1.25x tops usually.No wonder you see ppl buying more amd at mindfactory.


and btw,we're talking possible cuts for intel,watch ryzen 2000 prices already went down and not insignificantly.Polish price for 2700x last month - 1450pln,now 1220pln.That's 15% already.8700k dropped too,but by mere 5%.
Posted on Reply
#174
Shatun_Bear
cucker tarlson, post: 4069179, member: 173472"
That's not really representative yet always brought up by the red fanbase.That shop had low prices for ryzen and higher for intel.I checked it out.don't remember which skus,I think 2700x vs 9700k.While normally 9700k sells for 1.25x-1.30x price of 2700x mindfactory had it for 1.40x.You should've checked that too.
Look at 9600k selling for 1.41x of 2600x price.It cost 1.25x tops usually.No wonder you see ppl buying more amd at mindfactory.


and btw,we're talking possible cuts for intel,watch ryzen 2000 prices already went down and not insignificantly.Polish price for 2700x last month - 1450pln,now 1220pln.That's 15% already.8700k dropped too,but by mere 5%.
Not representative? It's the largest or one of the largest PC hardware retailers in the largest European market numps. Of course it's not 100% representative, nothing is. Look how the Amazon.com top selling in hardware and components or processors for a rounder picture, where the top 10 is half or mostly AMD CPUs as well.

Anyway, if Intel cuts prices, the Ryzen 2000 series has also been heavily discounted and is far cheaper than any 8000 or 9000 Intel SKU. So AMD will have the top-end and low-end of the market cornered across the Ryzen 2000 and 3000 line-ups.

What is your argument, Intel still holds 90% of new processor sales like was the case pre-Ryzen or what? Getting upset that Intel no longer has such dominance is rather sad and self defeating :rolleyes:
Posted on Reply
#175
Kamgusta
"Intel to cut prices in response to Ryzen 3000" = "Ryzen 3000 will perform better than comparable Intel processors"
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