Last week, COLORFUL introduced an impressive selection of GeForce RTX 5060 Ti and RTX 5060 models—across Advanced, iGame, Ultra W and NB product lines. Barring their "youthful" graffiti-decorated iGame options, the Chinese manufacturer's brand-new lineup largely consisted of very sober looking affairs. Earlier in the week, VideoCardz noticed that COLORFUL had updated its native website with two new entries; under the company's COLORFIRE sub-brand. Previous generation MEOW Series graphics cards debuted almost two years ago; starting with custom GeForce RTX 4060 Ti 8 GB and RTX 4060 8 GB models.

Beyond making brightly-colored graphics card designs, COLORFIRE's MEOW product line consists of equally "loud" motherboards, cases, laptops and peripherals. COLORFIRE's new generation MEOW desktop graphics cards—available in GeForce RTX 5060 Ti 16 GB or 8 GB configurations—have appeared with a new triple-fan shroud and backplate design. The 2.5-slot thick enclosure seems to house reference spec-conforming hardware. VideoCardz expects these fairly basic white/orange offerings to launch "at or near" baseline MSRP. It is refreshing to see the emergence of another feline pet/mascot-themed product; as opposed to the recent dearth of cute "idol" or "waifu"-decorated options. Nearby rival manufacturers—including ASUS, Yeston, and ZOTAC—have resorted to utilizing such clichéd marketing tactics.