Monday, December 15th 2025

HDD Prices Soar, Sparking Fears of Incoming Shortage

The good-old "spinning rust"—commonly referred to as Hard Disk Drives (HDDs)—may be another leg in the depleted computing infrastructure caused by the AI boom. According to DigiTimes, contract negotiations for the fourth quarter of 2025 concluded with traditional HDD prices settling about 4% higher quarter-over-quarter, marking the largest rise in the past eight quarters. That is over the largest increase in recent years, indicating that the demand is again outpacing supply even in the slower storage segments like HDD. The massive demand reportedly comes from particularly strong uptake for desktop 3.5-inch drives in China and continued heavy procurement of high-capacity units by major U.S. cloud service providers and hyperscalers.

In China, there is a preference for domestically produced CPUs and operating systems, combined with an increase in local PC assembly, which has brought HDDs back into first-class role in certain PC configurations after years of being replaced by SSDs. Additionally, concerns about SSD data retention have led some customers and policymakers to favor HDDs for specific workloads. Large cloud operators are also expanding their exabyte-class storage for AI, analytics, and archival needs. Manufacturers report that utilization rates are at or near full capacity as demand extends beyond traditional surveillance and backup applications. Especially with AI infrastructure, storing massive data for model training has prompted AI labs to use some HDD-based storage infrastructure where speed isn't needed.
On the pricing front, typical retail indicators confirm this trend. A 3.5-inch, 1 TB desktop and surveillance HDDs are trading up about 4% QoQ to roughly US$53, and 2.5-inch, 1 TB notebook drives are up about 3% to near US$50 per unit. These product classes have seen price increases for three straight quarters, with the most recent quarter the steepest since Q4 2023. Some analysts expect HDD shortages to become more apparent by 2026, and suppliers may prioritize larger, higher-margin data-center customers, which could extend further price pressure into the consumer area. After NAND flash shortage powering SSDs, HDDs are now in high demand and may remain like that for more quarter to come. Companies like Seagate are already investing a ton of resources into HAMR HDDs with the capacity of roughly 55 TB for enterprise.
Source: DigiTimes
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34 Comments on HDD Prices Soar, Sparking Fears of Incoming Shortage

#1
neatfeatguy
Sure, why not. Might as well just jack the prices up on everything for everyday consumers since we're just small beans compared to giant corporations willing to instantly drop millions and millions of dollars to chase that "AI" dream.
Posted on Reply
#2
bonehead123
neatfeatguySure, why not. Might as well just jack the prices up on everything for everyday consumers since we're just small beans compared to giant corporations willing to instantly drop millions and millions of dollars to chase that "AI" dream.
^^THIS^^

As always, us little people get da shaft, and the big corps don't give a sh*t either...

I am anxiously awaiting the inevitable Corp/AI "bubble pop", and NO, I won't shed any tears about it either :D
Posted on Reply
#3
mrnagant
4% is soaring? 😒 Soaring is consumer DDR prices doubling in like a month.
Posted on Reply
#4
TheLostSwede
News Editor
neatfeatguySure, why not. Might as well just jack the prices up on everything for everyday consumers since we're just small beans compared to giant corporations willing to instantly drop millions and millions of dollars to chase that "AI" dream.
I think you meant billions and billions?

The two 20 TB Toshiba MG10 drives I got in August are now up by almost US$65/€55 each.
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#5
zenlessyank
The PC industry is tarrified! Everyone is trippin'. Not a single reaction of 'let's build a RAM factory' yet. I smell a giant rat.
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#6
kondamin
zenlessyankThe PC industry is tarrified! Everyone is trippin'. Not a single reaction of 'let's build a RAM factory' yet. I smell a giant rat.
They are building ram factories, but building a fab takes ~3 years
Posted on Reply
#7
trparky
If it's not one thing, it's another...
Posted on Reply
#8
Octavean
zenlessyankThe PC industry is tarrified! Everyone is trippin'. Not a single reaction of 'let's build a RAM factory' yet. I smell a giant rat.
Yeah,....

It sort of smells like price fixing. If the demand were indeed so high (and we know it is) for RAM than why not build more FABs. These things take time so they are already behind. The only reason not to build out is if the companies in question simply don't believe the current demand is sustainable. So do nothing rather then shift focus to more corporation demand without increasing supply / fabrication is simply risk averse.

For HDD I usually buy either as needed or when there are sales. So Black Friday I'll usually buy a drive if nothing else. Las year I bought a WD EasyStore 20TB drive for ~$239.99 USD (September). This year (September)I bought another WD EasyStore 20TB for ~$269 so the prices were already higher even during the time of year when the prices are historically low.
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#9
R-T-B
mrnagant4% is soaring? 😒 Soaring is consumer DDR prices doubling in like a month.
Yeah that's probably in line with inflation tbh... not a huge leap at any rate.
Posted on Reply
#10
Aquilino
TheLostSwedeI think you meant billions and billions?

The two 20 TB Toshiba MG10 drives I got in August are now up by almost US$65/€55 each.
I refer to them as Billy Jensen.
Posted on Reply
#11
kondamin
R-T-BYeah that's probably in line with inflation tbh... not a huge leap at any rate.
until panic buying kicks in
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#12
remixedcat
scam altman ISTG is the greediest pos ever.


why can't these stupid ai companies learn to optimize like us normal ppl have to... and I think the govt shouldn't be funding them at all, they need to lose and they need to crumble hard.
Posted on Reply
#13
R-T-B
kondaminuntil panic buying kicks in
Yeah the media coverage of course is not helping any. But regardless it probably is coming.
Posted on Reply
#14
evernessince
OctaveanYeah,....

It sort of smells like price fixing. If the demand were indeed so high (and we know it is) for RAM than why not build more FABs. These things take time so they are already behind. The only reason not to build out is if the companies in question simply don't believe the current demand is sustainable. So do nothing rather then shift focus to more corporation demand without increasing supply / fabrication is simply risk averse.

For HDD I usually buy either as needed or when there are sales. So Black Friday I'll usually buy a drive if nothing else. Las year I bought a WD EasyStore 20TB drive for ~$239.99 USD (September). This year (September)I bought another WD EasyStore 20TB for ~$269 so the prices were already higher even during the time of year when the prices are historically low.
Heck not only aren't they building more Fabs, Micron just kicked the can down the road on their NY fab. The memory manufacturers don't care to address the shortage, they are ensuring their profits stay fat for years to come.
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#15
Bigshrimp
This is only the start. Shortages will continue for almost every component that goes in electronics. It just takes time for the supply chain to catch up to the supply and demand changes.
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#16
docnorth
Yeah, innovation and new technology has to be paid…:nutkick:
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#17
Paganstomp
Now look at them yo-yos, that's the way you do it
You play your video games on an old PC.
Making money from nothin'... Get bitcoin for free...
I want my.... I want my... I want my SSD...
That anit working...
Posted on Reply
#19
Dr. Dro
mrnagant4% is soaring? 😒 Soaring is consumer DDR prices doubling in like a month.
At this point it's more tripling to quadrupling I reckon. Sheesh, another thing to add to the list of "buy sooner rather than later".
Posted on Reply
#20
Hecate91
mrnagant4% is soaring? 😒 Soaring is consumer DDR prices doubling in like a month.
IMO, the percentage of increase doesn't matter at this point, it's one thing after another with prices going up because of AI.
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#21
ZoneDymo
the future of cloud gaming and computing is just going to be forced on us and it will all be AI upscaled and frame generated as well
Posted on Reply
#22
A Computer Guy
ZoneDymothe future of cloud gaming and computing is just going to be forced on us and it will all be AI upscaled and frame generated as well
I feel like users will eventually be squeezed into a box or cap in terms of local computing power first by market forces then by governing forces.
Posted on Reply
#23
notoperable
What category would be instantly scarce today?
We are rolling the weekly price-fixing dice now!
Posted on Reply
#24
Athena
remixedcatscam altman ISTG is the greediest pos ever.


why can't these stupid ai companies learn to optimize like us normal ppl have to... and I think the govt shouldn't be funding them at all, they need to lose and they need to crumble hard.
The problem is that these ai companies are being injected with so much cash, both via the gov and also suppliers (like nvidia), they turn around and buy more from nvidia using the same $ that was "invested" to them, and since they have boat loads of cash, they just spend it on whatever they can now, while the gravy train is rolling in

openAI lost almost $12 billion (US), yet Amazon, broadcom, nvidia, oracle and microsoft have invested $1.4 TRILLION (US), which is pretty crazy


this bubble is HUGE, when it pops (and it will), it's going to cause massive panic and some companies won't survive unless they have a SOLID plan in place. This includes all the memory makers
Posted on Reply
#25
TechLurker
remixedcatwhy can't these stupid ai companies learn to optimize like us normal ppl have to... and I think the govt shouldn't be funding them at all, they need to lose and they need to crumble hard.
Because when they do, like DeepSeek did, it just becomes even more powerful on better hardware than AI that already require powerful hardware just to do a portion of what DeepSeek can.
Posted on Reply
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