Sunday, January 11th 2026
Power Supplies and CPU Coolers are Next For Price Hikes, 6-10% Increase Expected
With the cycle of DRAM and GPUs becoming more expensive just beginning, it seems the next step in the price increase trend is the most basic PC building parts like power supplies and CPU coolers. According to a VideoCardz report, Guangzhou Xinhongzheng Electronic Technology Co., Ltd, a leading electronics manufacturer in China, the company has informed customer that power supply prices may rise by about 6-10%, while CPU coolers are expected to see a 6-8% increase. These products depend on raw materials like copper, silver, and tin, which are critical for both PSUs and CPU coolers, leading to an anticipated cost increase of at least 6% for manufacturers with standard contract commitments.
Guangzhou Xinhongzheng Electronic Technology advises customers that if they plan to secure significant inventory, they should do so in January, before the promotional period ends in February. The note indicates that nearly 90% of products are currently offered at discounted prices from suppliers, suggesting that most items like PSUs and CPU coolers will soon be sold at full price, likely with a higher markup for consumers. If manufacturing has long relied on discounts, the price increase might not stop at the 6-10% range but could be even higher. As these companies are adjusting pricing, we could see a massive price hike unfold in the coming weeks. However, this should be taken with a grain of salt as we have no third-party verification of these claims, so we need to wait and see what is happening across the supply chain.
For raw materials like copper and silver, significant demand comes from industrial processes, particularly in modern data centers. Modern AI data centers consume large amounts of copper wiring both internally and for external connections. The global reliance on copper wiring, coupled with the rapid expansion of AI data centers, has increased demand. Silver's recent rise in value is due to its scarcity and industrial use, also driving up prices for products that heavily depend on it.
Source:
VideoCardz
Guangzhou Xinhongzheng Electronic Technology advises customers that if they plan to secure significant inventory, they should do so in January, before the promotional period ends in February. The note indicates that nearly 90% of products are currently offered at discounted prices from suppliers, suggesting that most items like PSUs and CPU coolers will soon be sold at full price, likely with a higher markup for consumers. If manufacturing has long relied on discounts, the price increase might not stop at the 6-10% range but could be even higher. As these companies are adjusting pricing, we could see a massive price hike unfold in the coming weeks. However, this should be taken with a grain of salt as we have no third-party verification of these claims, so we need to wait and see what is happening across the supply chain.
82 Comments on Power Supplies and CPU Coolers are Next For Price Hikes, 6-10% Increase Expected
For sure UTP cabling must be very expensive by now if all that's being said on Videocardz.com is right? Why are the least critical, and of course the most addicted, consumers on earth i.e. GAMERS being confronted with the most outrageous price hikes?
Until we boycott the entire industry and the AI bubble bursts we won't see any kind of price reductions in the near future, just more hyper inflation.
There are so many entities at work here that we know nothing about and just react so they can measure the statistics of acceptability.
I always try to support the small guy who is actually in it for the love if possible. Unfortunately John Doe can't really whip out a PSU or liquid cooler without some decent manufacturing equipment and operating cash.
Silver has seen an insane rise, nearly x3 nothing to do with the ai bubble though.
That’s more a sign that people are getting risk averse in the sock market and are using it to park their wealth same for gold.
You don't have to own anything, and you will be happy :rolleyes:
People are buying less PCs because RAM is so expensive, therefore we must increase the price of everything else to make up for it.
- precious metals (see SLV/GLD in the past 2 years?)
- commodities (copper, rare earths, industrial metals)
- energy (and of course, this flows into manufacturing, not just AI/data centers)
=> inflation in prices, problems in availability and sourcing
Give it 1-2 years and it's over. Not my first nor third rodeo. I've seen this movie so many times. History always repeats (in financial markets, and in people's greedy speculations).
Buy now and pay the highest price at the peak, or wait for the bubble to deflate and buy at discount in 2 years. It's always the same.
I think I will roll the dice that it will outlast this BS. I have a spare 620 watt Seasonic unit in the closet that I was thinking about giving away. It's smaller but still more than enough to power everything, perhaps I should hold onto it for now.
Sure thay can push it to 25%+ to make a real impact.
What a shit show of a PC era we are live in…