Sunday, January 11th 2026
Power Supplies and CPU Coolers are Next For Price Hikes, 6-10% Increase Expected
With the cycle of DRAM and GPUs becoming more expensive just beginning, it seems the next step in the price increase trend is the most basic PC building parts like power supplies and CPU coolers. According to a VideoCardz report, Guangzhou Xinhongzheng Electronic Technology Co., Ltd, a leading electronics manufacturer in China, the company has informed customer that power supply prices may rise by about 6-10%, while CPU coolers are expected to see a 6-8% increase. These products depend on raw materials like copper, silver, and tin, which are critical for both PSUs and CPU coolers, leading to an anticipated cost increase of at least 6% for manufacturers with standard contract commitments.
Guangzhou Xinhongzheng Electronic Technology advises customers that if they plan to secure significant inventory, they should do so in January, before the promotional period ends in February. The note indicates that nearly 90% of products are currently offered at discounted prices from suppliers, suggesting that most items like PSUs and CPU coolers will soon be sold at full price, likely with a higher markup for consumers. If manufacturing has long relied on discounts, the price increase might not stop at the 6-10% range but could be even higher. As these companies are adjusting pricing, we could see a massive price hike unfold in the coming weeks. However, this should be taken with a grain of salt as we have no third-party verification of these claims, so we need to wait and see what is happening across the supply chain.
For raw materials like copper and silver, significant demand comes from industrial processes, particularly in modern data centers. Modern AI data centers consume large amounts of copper wiring both internally and for external connections. The global reliance on copper wiring, coupled with the rapid expansion of AI data centers, has increased demand. Silver's recent rise in value is due to its scarcity and industrial use, also driving up prices for products that heavily depend on it.
Source:
VideoCardz
Guangzhou Xinhongzheng Electronic Technology advises customers that if they plan to secure significant inventory, they should do so in January, before the promotional period ends in February. The note indicates that nearly 90% of products are currently offered at discounted prices from suppliers, suggesting that most items like PSUs and CPU coolers will soon be sold at full price, likely with a higher markup for consumers. If manufacturing has long relied on discounts, the price increase might not stop at the 6-10% range but could be even higher. As these companies are adjusting pricing, we could see a massive price hike unfold in the coming weeks. However, this should be taken with a grain of salt as we have no third-party verification of these claims, so we need to wait and see what is happening across the supply chain.
82 Comments on Power Supplies and CPU Coolers are Next For Price Hikes, 6-10% Increase Expected
Manufacturer: "Due to unforseen environmental events, expect the prices to go up"
"When the wind blows, it whirls up dust. Some people get this dust into their eyes, and a very few of them lose their eyesight.
The traditional occupation for blind people in Japan was to tell stories and play the shamisen, a traditional Japanese instrument. A shamisen is a stringed instrument and the skin is made of cat skin (or sometimes dog skin but this is rarer). So to make shamisens for all the blind people, you would kill a lot of cats.
With fewer cats, the rats and mice thrive, and people will want barrels in which to keep their produce safe. And so the barrel-maker becomes rich."
:-P
...and the ever increasing cost of every part of building a Pc is their response.
But guess what's the usual reason for why there will always be people so eager to come out with yet more and more of claims of world ending up in some specific time?
Money, or fame and power, which basically translate back into money.
So hardly different from AI circlejerks&Co who are just doing it in much larger scale.
Doesn't matter if claims/marketing BS proves wrong, because those who pocketed the money hardly ever have to pay for harm they caused to surrounding society.