Thursday, November 27th 2025

NVIDIA May Stop Bundling Memory with GPU Kits Amid GDDR Shortage

NVIDIA is rumored to be changing its approach by supplying only the raw silicon to its AIC partners, rather than bundling its usual GPU and memory kit. Typically, GPU manufacturers like NVIDIA, AMD, and Intel provide their GPU dies with GDDR memory to AIC partners as a kit. These partners then solder the components onto their custom PCBs, often modifying the layout and cooling systems. However, according to Golden Pig Upgrade, NVIDIA might halt this practice and supply only the bare silicon dies due to memory shortages affecting the company's ability to meet orders.

Recently, AMD informed its supply chain of an impending price increase across its entire GPU product line by about 10%. This decision is primarily driven by a significant memory shortage, which has led to soaring DRAM prices and reduced profit margins for GPU manufacturers. AMD's AIB partners have been advised of the planned 10% price hike, and it is expected that AIBs will follow suit in the coming weeks to maintain their margins. However, this now adds to the entire confusion of DRAM shortage, especially for GPUs.
AIC partners are now supposedly responsible for sourcing their own DRAM from memory manufacturers such as Micron, SK Hynix, and Samsung. The success of AICs in acquiring DRAM will depend on their relationships with these memory makers and their ability to secure sufficient capacity at reasonable prices. For NVIDIA, this strategy might allow the company to ship its GeForce RTX 50-series Founders Edition GPUs without facing shortages or issues, while also ensuring adequate capacity for its "Rubin CPX" and "Vera Rubin" server products.
Sources: Golden Pig Upgrade, via VideoCardz
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20 Comments on NVIDIA May Stop Bundling Memory with GPU Kits Amid GDDR Shortage

#1
Space Lynx
Astronaut
I don't understand how three companies yesterday announced dram prices increasing by 500%, and they all seemed to agree on this number, but then a gpu is only going to cost 10% more? Doesn't make sense to me. I know dram is different than vram, but it's still the same factories I imagine, hence the shortage in general. I just thought the price increase for gpu's would be more than 10%, strange.
Posted on Reply
#2
AleksandarK
News Editor
Space LynxI don't understand how three companies yesterday announced dram prices increasing by 500%, and they all seemed to agree on this number, but then a gpu is only going to cost 10% more? Doesn't make sense to me. I know dram is different than vram, but it's still the same factories I imagine, hence the shortage in general. I just thought the price increase for gpu's would be more than 10%, strange.
GDDR7 is a tenth of the GPU cost (in 16/32 GB variants), when it goes up an order of magnitude, it props the entire GPU price by 10% (all napkin math, don't quote me). For DRAM, you buy only the DRAM stick, aka your DDR5 stick, and its a 100% of the stick, so you feel a bigger difference there. Depends on the reference.

For GDDR and regular DDR there are different capacity allocations for each manufacturer, so we don't have that data.
Posted on Reply
#3
Chomiq
Space LynxI just thought the price increase for gpu's would be more than 10%, strange.
Don't you worry, retailers will take care of this.
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#4
Bwaze
Space LynxI don't understand how three companies yesterday announced dram prices increasing by 500%, and they all seemed to agree on this number, but then a gpu is only going to cost 10% more? Doesn't make sense to me. I know dram is different than vram, but it's still the same factories I imagine, hence the shortage in general. I just thought the price increase for gpu's would be more than 10%, strange.
Also, prior contracts might be in place, so the current "announcement" might be the result of price levels a while back, and could be adjusted very shortly.
Posted on Reply
#5
Hecate91
AIC partners are now supposedly responsible for sourcing their own DRAM from memory manufacturers such as Micron, SK Hynix, and Samsung. The success of AICs in acquiring DRAM will depend on their relationships with these memory makers and their ability to secure sufficient capacity at reasonable prices. For NVIDIA, this strategy might allow the company to ship its GeForce RTX 50-series Founders Edition GPUs without facing shortages or issues, while also ensuring adequate capacity for its "Rubin CPX" and "Vera Rubin" server products.
AIB's that won't be able to source lower priced memory are going to have to make up lost margins by increasing prices, EVGA was losing money on every GPU sold before they exited the market.
And Nvidia cutting memory bundling to keep VRAM for their own founders editions sounds rather anti-competitive with their own board partners, they may as well cut out every partner and just sell FE cards.
Posted on Reply
#6
Bwaze
It's the reverse cryptomadness situation. Gaming sector is increasingly insignificant, everyone focuses on AI server market - the price increases are the result of everyone not believing anything other than AI server is even worthwhile doing.

And they are of course right, in this hyper optimism fuelled by circle jerk circle of AI hardware makers and AI providers investing into eachother with made up money. Other sectors of course have to compete with that.
Posted on Reply
#7
T1beriu
The news article started as a rumour:
NVIDIA is rumored to be changing its approach by supplying only the raw silicon to its AIC partners
that was transformed into fact by the end:
IC partners are now responsible for sourcing their own DRAM from memory manufacturers
Major fail from the news writer and editor.
Posted on Reply
#8
AleksandarK
News Editor
T1beriuThe news article started as a rumour:



that was transformed into fact by the end:



Major fail from the news writer and editor.
Fixed. Thanks!
Posted on Reply
#9
Wirko
ChomiqDon't you worry, retailers will take care of this.
I can see how. They will sell zero GB cards with baking instructions included in the box. RTX 5080 SUPER 0 GB!

Bonus: the card will work with as many GDDR chips as you can afford, it doesn't have the be the full set of 8.
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#10
haswrong
i'm heading to the 3d-printing tpu section to find some fake ddr and gddr templates to hide the embarrassing fact that my next system will have 0 memory.
Posted on Reply
#11
Wirko
haswrongi'm heading to the 3d-printing tpu section to find some fake ddr and gddr templates to hide the embarrassing fact that my next system will have 0 memory.
Templates that hide some fields in CPU-Z and GPU-Z windows?
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#12
RayneYoruka
These gets worse by the minute. Is this the worst shortage of the past 20 years I wonder.
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#13
haswrong
WirkoTemplates that hide some fields in CPU-Z and GPU-Z windows?
nah, i don't intend to run a whatever-z at all for anyone :laugh:
just want to make the impression behind the tempered glass of the pc case that i can afford huge amont of ram chips... albeit non-functional. but hey, at least they have no apalling power consumption! please do not ask why such a beefy pc isn't powered-on.
RayneYorukaThese gets worse by the minute. Is this the worst shortage of the past 20 years I wonder.
it says a lot about the industry though.... inflexible and opportunistic, etc... 🤷‍♂️⛄
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#14
CornyOC
BwazeIt's the reverse cryptomadness situation. Gaming sector is increasingly insignificant, everyone focuses on AI server market - the price increases are the result of everyone not believing anything other than AI server is even worthwhile doing.

And they are of course right, in this hyper optimism fuelled by circle jerk circle of AI hardware makers and AI providers investing into eachother with made up money. Other sectors of course have to compete with that.
If these companies keep pushing non-existent demand and supply, eventually they will end up brokering investments between each other with made up practical reasons to launder money. This whole memory chip shortage comes from price fixing intent, and if these companies really end up ignoring gaming, then new companies will begin to supply the gaming sector with hardware, since unlike AI, gaming is a real demand in practice and will produce real money.
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#15
Geofrancis
Nvidia used to bundle the memory so they could buy it from the manufacturer, then mark it up and force board partners to buy it from them. now with the price instability, NVIDIA is passing the problem of finding memory to the board partners.
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#16
mama
Really dodging on the quality control!!
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#17
qlum
While I am all for board partners having the freedom to choose these things themselves, this is a pretty clear power play from Nvidia. pushing people towards their fe cards, and otherwise a effective price increase.
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#18
Bwaze
Most of the world doesn't even have the access to FE cards...
Posted on Reply
#19
de.das.dude
Pro Indian Modder
Space LynxI don't understand how three companies yesterday announced dram prices increasing by 500%, and they all seemed to agree on this number, but then a gpu is only going to cost 10% more? Doesn't make sense to me. I know dram is different than vram, but it's still the same factories I imagine, hence the shortage in general. I just thought the price increase for gpu's would be more than 10%, strange.
market manipulation. wont be a surprise honestly.
Posted on Reply
#20
Vya Domus
One potential good thing to come out of this whole AI goldrush is that Nvidia may finally leave the gaming industry alone and hopefully never return. They've caused enough damage over the years, I hope things get so bad board partners simply stop selling their products as it is not longer financially viable.

More proof EVGA was 100% right.
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