Monday, June 29th 2026

Sony Spurs $1,000 PlayStation 6 Rumors

Rumors of sky-high next-gen consoles have been floating around for about as long as the next-gen consoles have been confirmed as in development, but it seems as though Sony CEO, Hideaki Nishino has all but confirmed $900+ pricing for the PS6 in a recent Q&A session following an official Gaming & Network Services meeting. When asked about the sales strategy for the upcoming console generation, which would be the PS6, Nishino replied that, despite recent price increases on PlayStation hardware, "sales are proceeding as planned, and we do not believe that this has led to a decline in customer demand. As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach." This suggests that the PS6, and its upcoming portable companion, will likely be priced as low as possible without eating into Sony's bottom line. Instead of chasing a specific price point and using subsidized pricing to reach the lower price, Sony appears to be pricing the PS6 according to what will be competitive and accepted by the consumers at launch.

He went on to say that "it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing," and explaining that "the value of [PlayStation hardware] lies in the experience, not the hardware itself. As a dedicated gaming device, it provides seamless, immediate access to content—unlike general-purpose devices, which involve multiple layers before gameplay." Taken together, especially given the recent news about the return of PlayStation exclusives, the launch pricing of the Steam Machine, and the recent price increases and expected price of the Xbox Helix at Microsoft, it seems as though $1,000 as a starting price for the PS6 is becoming more and more likely. Micron recently announced that, while it has projects in place to try and meet demand for DRAM, it does not see the DRAM crisis ending or significantly easing before 2028. An increased BOM cost for consoles with an increased subsidy from Sony may also accelerate the increase of game prices, since consoles are usually sold as loss-leaders, at least initially, with profits being recouped via games sold for the platform.
Source: Sony Investor Relations
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57 Comments on Sony Spurs $1,000 PlayStation 6 Rumors

#27
Upgrayedd
Vayra86You don't want to be w/e but your entire post is drenched in it

Let's just leave this for what it is, because man, where do we start? Strong woman game style? Consumer space dominated by men? What rock are you under? Its not 1990 anymore...
There is one legitimate question here, why did PS outsell Xbox, well, because it simply has much better games, even if the majority is a ported-remastered wasteland at this point, and there is absolutely no reason to ever pay for anything Microsoft has been selling lately.
Do you ever use voice chat when you play online games? its men 99% of the time.
Posted on Reply
#28
Techmarine
The Loch Ness Monster called again and wants three fiddy
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#29
AleXXX666
UpgrayeddDo you ever use voice chat when you play online games? its men 99% of the time.
and kids other 99%:rolleyes::oops::kookoo:
Posted on Reply
#30
Vayra86
UpgrayeddDo you ever use voice chat when you play online games? its men 99% of the time.
Most women aren't quite as vocal because the men are too loud ;)
Also, a good percentage of those 'men' are in fact kids, sometimes kids of 30+. I can imagine why not many women feel the need to 'engage' with them. Honestly, even as a man I don't really feel the need to engage with the dialogue of the mainstream random online 'man' in a shooter match because my god what a cesspool of bullshit that is.

But honestly man, in my direct vicinity, there's a significant percentage of people I know play PUBG, WoW... (we have at least 20% female raiders)... and numerous other communities. One thing is certain: its always far more than 1% that is female. At the very least 10%, more likely 25%.

You're just confirming the bias you presented in post #1 on the subject, either you're blind or you're stuck in an old world here. But even ten years ago the percentage of women in gaming was far higher than 1%.
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#31
AleXXX666
Vayra86kids of 30+
stop being infantilizer. Stupid bullying form for something you don't do. If "majority" of 30+ men either "do business" or "like to hang out with bottle of something", then others who play videogames or actually play active games with kids (like literally) then they are not "kids" by this "lifestyle".:rolleyes::oops::kookoo:

and what about "women do not feel the need to 'engage' with them", then I've seen actually such "women" who could be described by your terms (kids 30+) but because they have their "some kindda job" but "want a man to make family with" they struggle because of theirself such treatment like all men around are "bad" for different reasons.:rolleyes::D
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#32
Vayra86
AleXXX666stop being infantilizer. Stupid bullying form for something you don't do. If "majority" of 30+ men either "do business" or "like to hang out with bottle of something", then others who play videogames or actually play active games with kids (like literally) then they are not "kids" by this "lifestyle".:rolleyes::oops::kookoo:

and what about "women do not feel the need to 'engage' with them", then I've seen actually such "women" who could be described by your terms (kids 30+) but because they have their "some kindda job" but "want a man to make family with" but struggle because of theirself such treatment like all men around are "bad" for different reasons.:rolleyes::D
I'm just going to present a very familiar smiley to you, to respond to this gibberish, okay?
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#33
Doctor Who
trsttte1. ram supply problem unlikely solved
2. they would also be on the hook for the other components, namely the soc they asked AMD to book TSMC production for.
I believe there's RAM price fixing happening.
This nonsense needs to stop, and those responsible held accountable.
Anyhow, consumers' wallets are where it counts. If they want to sell any, they better find the best balance in price. If not, these things aren't going to sell.
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#34
AleXXX666
Vayra86I'm just going to present a very familiar smiley to you, to respond to this gibberish, okay?
“Gibberish” is calling adults kids man. ;) It’s just so dumb.
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#35
Vayra86
AleXXX666“Gibberish” is calling adults kids man. ;) ot’s just so dumb.
Indeed, its a generalization, just like saying 99% of the 'online gamers' are men, which is evidently bullshit, but still the perceived dominant group apparently. All I said about the adults though is that some part of them act like kids or is just so repugnant to be around online, that I understand anyone else won't engage with them - and of that group, most certainly 99%, maybe 98%, are men, indeed ;)

It even echoes from the original post that started this discussion and the toxic behaviour of online gaming is nothing new, and its something our generation was exceptionally good at. Those guys are 30-40 now, so yes, adults that still act like kids do exist and are certainly not rare to find.

We've come full circle on the subject, I think...
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#36
DeltaHawk001
The steam machine is being given a chance by the other console companies
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#37
Upgrayedd
Vayra86Most women aren't quite as vocal because the men are too loud ;)
Also, a good percentage of those 'men' are in fact kids, sometimes kids of 30+. I can imagine why not many women feel the need to 'engage' with them. Honestly, even as a man I don't really feel the need to engage with the dialogue of the mainstream random online 'man' in a shooter match because my god what a cesspool of bullshit that is.

But honestly man, in my direct vicinity, there's a significant percentage of people I know play PUBG, WoW... (we have at least 20% female raiders)... and numerous other communities. One thing is certain: its always far more than 1% that is female. At the very least 10%, more likely 25%.

You're just confirming the bias you presented in post #1 on the subject, either you're blind or you're stuck in an old world here. But even ten years ago the percentage of women in gaming was far higher than 1%.
So clearly not high enough to justify making so many high budget games where the mostly male audience play as a female. Typically, boys play with G.I. Joe and girls play with Barbie. That isn't a marketing secret. Why games are trying to go against that is just odd.
I guess as sad as the PS5 lineup is, Xbox's is pretty much non-existent besides maybe Forza because Halo isn't even going to be exclusive anymore. Maybe Gears of War can help them out but its coming way too late in the cycle. Just terrible marketing and decisions going on at Microslop.
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#38
Vayra86
UpgrayeddSo clearly not high enough to justify making so many high budget games where the mostly male audience play as a female. Typically, boys play with G.I. Joe and girls play with Barbie. That isn't a marketing secret. Why games are trying to go against that is just odd.
I guess as sad as the PS5 lineup is, Xbox's is pretty much non-existent besides maybe Forza because Halo isn't even going to be exclusive anymore. Maybe Gears of War can help them out but its coming way too late in the cycle. Just terrible marketing and decisions going on at Microslop.
But there are many games these days that do attract female audience and are plugged this way. Boys GI joe and girls barbie??? Mate... girls Kpop Demon Hunters and shit these days. You have the frame of someone a few generations behind the times.
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#39
chrkeller
I mean, given hardware prices and timing, 1k seems accurate. Unless Sony really strips the spec back. Probably a hybrid of both. I used to think the ps6 would be 32 gb, now I am thinking 24 gb. The rumors of 48 gb for the Helix makes me laugh. No way.
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#40
Upgrayedd
Vayra86But there are many games these days that do attract female audience and are plugged this way. Boys GI joe and girls barbie??? Mate... girls Kpop Demon Hunters and shit these days. You have the frame of someone a few generations behind the times.
you missed the whole point again, why target a minority audience? trying to grow the minority audience? drive away the majority seems more likely.
y'know they made a barbie movie not that long ago? but you're just being purposefully obtuse about the whole thing "liKE wElL AaCkKtUaLLy tHeY PLaY wITh thEIR bOOgERs nOw"
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#41
Vayra86
Upgrayeddyou missed the whole point again, why target a minority audience? trying to grow the minority audience? drive away the majority seems more likely.
y'know they made a barbie movie not that long ago? but you're just being purposefully obtuse about the whole thing "liKE wElL AaCkKtUaLLy tHeY PLaY wITh thEIR bOOgERs nOw"
Does it occur to you that games can appeal to a broader audience too, and still be their own thing?
Posted on Reply
#42
medi01
phintsPS3 was overpriced and they learned from that. Since PS6 was expected based on console cycles for late 2027, I'd say just wait 1 year until late 2028 and release then targeting a lower price say $599-699. Assuming of course the RAM supply & demand issue is resolved.
PS3 was expensive to produce, not overpriced. (still sold at a loss)
Vayra86Most women aren't quite as vocal because the men are too loud
Oh, FFS, not this "womxn are half of the gamers" BS again.
Vayra86WoW... (we have at least 20% female raiders).
WoW is notable for having lower than usual female population (for a fantasy MMO).
Vayra86saying 99% of the 'online gamers' are men, which is evidently bullshit
Overall split is 80% male/20% female IGNORING hours played (men/boys play a lot more).

And that split is a total average across all games.

There is a bunch of games (the more competitive and higher paced, the less female it gets) where 99% statement is closer to truth than even 80%.
Posted on Reply
#43
Upgrayedd
Vayra86Does it occur to you that games can appeal to a broader audience too, and still be their own thing?
Yeah, they undersell like crazy too
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#44
VoidRunner96
phintsPS3 was overpriced and they learned from that. Since PS6 was expected based on console cycles for late 2027, I'd say just wait 1 year until late 2028 and release then targeting a lower price say $599-699. Assuming of course the RAM supply & demand issue is resolved.
Ps3 was UNDERPRICED... Nvidia charged alot for that gpu and that experimental "cell processor" was expensive... Even at the price the ps3 launched at Sony was losing an estimated $300 per console and to make it worse, the tools to tap into the system was so so, hence most dev was struggling to get good software out..

The prob with Ps6 now, is allotted slot in the fab area, because i don't see them being prioritize over the big data center guys etc, and then you have high ram & that custom SOC...

So its like they have to put in the order now for X amount of units at THIS inflated price (maybe a little discount to be had because of bulk etc), and then the fab guys will slowly get your stuff done base on how important you are in the customer lists..

Maybe if they target a late 2028 launch, by that time as it get closer to launch production can ramp up some, but yeah $1k will likely be a target price, because no way this is under the ps5 pro price, so even by then the pro drops in price, ps6 won't under cut it..

Also, i don't see Sony taking a huge hit like they did with ps3, Sony don't got a MS size war chest, and with dual gen support being a thing, they'll claim if you can't afford ps6, just buy the 5 pro or the 5 base.


These cycles are lasting longer now, seeing as games are taking longer... Sure you can put out a system every 5-7 years but just gotta support the previous gen longer as these things get more expensive.


Time to save for a hobby expense of 1 - 1.5k, lol... GREAT TIMES
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#45
lexluthermiester
I didn't like the PS5 due to Sony's janky business model adoption and the fact that the PS5 itself was visually ugly. With Sony taking their asinine business choices to the next level, regardless of how it looks or the performance, I'm just not interested. PS4 really is my last Playstation.. They had a good thing going, then they screwed it up. Sucks to be them..
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#46
Konceptz
Would rather pay $1,000+ for a PS6 vs a Steam Machine...
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#47
lexluthermiester
KonceptzWould rather pay $1,000+ for a PS6 vs a Steam Machine...
Not me. I'll just keep my money.
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#48
AsRock
TPU addict
EsliteMobyIt's Nvidia, no surprise. They're the ones who promote companies to construct more unnecessary and redundant data centers. Household users will one day also paying for their electricity bills
We already are, ever since all these data centers started our power is sketchy at best ranging around 100v-150v.
Posted on Reply
#49
Vayra86
UpgrayeddYeah, they undersell like crazy too
No, not really, you're just throwing shit at the wall at this point.

You're wrong. The end.
medi01PS3 was expensive to produce, not overpriced. (still sold at a loss)


Oh, FFS, not this "womxn are half of the gamers" BS again.


WoW is notable for having lower than usual female population (for a fantasy MMO).


Overall split is 80% male/20% female IGNORING hours played (men/boys play a lot more).

And that split is a total average across all games.

There is a bunch of games (the more competitive and higher paced, the less female it gets) where 99% statement is closer to truth than even 80%.
Interesting, got sources? We've already acknowledged that female audience doesn't gather in the most sweaty shooter-places - the worst place to be gaming online btw, cheaters are rampant and I would dare say the bottom / most mainstream of the gaming ladder is overrepresented here - and it matches remarkably well with the bottom of the social ladder; food for thought.

I know what I'm talking about mate.

A big part of the reason gaming shows growth-on-growth every year is because the target audience keeps expanding, as it has over the last few decades. So yes, the variety of games is on the rise, old genres get enough audience to be revived (adventure, (realtime-) strategy, space-sim, you name it, there was a moment we lost nearly all of that to the 'predominantly male shooter audience' if you care to remember), and indeed almost every game now makes sure to also be inclusive and cater to a female audience. We can go ahead and downplay all of the things that have occurred in the gaming market over the last 20 years but I'm not playing that game because some backwards fools keep living in the past, sorry.

If it was BS, the market would have looked different. If all those newfound games undersell, they wouldn't get made and we'd all still be playing Rambo incarnations, but hey, we don't!

www.statista.com/statistics/326420/console-gamers-gender/?srsltid=AfmBOoruRs8KMdiZT9Cg6BAMoTVaLeJ4T4jp2Td5oLZJo-NFe61AuRe8

Just take a quick look below, before you start typing, k? Sure, big part of this is mobile, but even if you remove that from the equation, there is no '1% female gamers' anywhere anymore; and your 20/80% split is a figment of your imagination too.



instreamly.com/posts/gamer-demographics-in-2026-who-are-todays-gamers/

Posted on Reply
#50
medi01
Vayra86Interesting, got sources? We've already acknowledged that female audience doesn't gather in the most sweaty shooter-places - the worst place to be gaming online btw, cheaters are rampant and I would dare say the bottom / most mainstream of the gaming ladder is overrepresented here - and it matches remarkably well with the bottom of the social ladder; food for thought.
My god. I haven't attended a single party of that kind, bar my university times.
Oh, and no, no sweaty lowlifers.

I recall how women don't do "open source programming" because "gender".
I was actually involved in one OS project.

Can you guess the gender of "cookie712rn"? "dodo3212"?
Me neither.

Just a bullshit argument to mask the fact that women, on average, in fact, don't like fiddling with things even remotely as much as male humans.

And we can trace that curious split to other primates.
Vayra86I know what I'm talking about mate.
Trust me bruh.
No, you are riding incoherent by-products of someone's agenda. Probably honestly not seeing it.
Vayra86there was a moment we lost nearly all of that to the 'predominantly male shooter audience' if you care to remember
No, I don't. There was wild diversity straight from the 90s.
Prince of Persia, Warcraft, ungodly Starcraft.
Mortal Kombat.
Myst.
GOTY XCom.
Heroes of Might and Magic (HoMM III: The Shadow of Death is a masterpiece)
Even if we zoom in on shooters, Half Life was not like Quake or Doom.
Vayra86Just take a quick look below,
How could you take this seriously? Someone is a gamer when what?
45% of gamers are women (it used to be claimed to be 50%, but then someone started asking, if they are already half, why do we need to "promote games to women", so I guess 45% bazinga flies better) is a creation of the braindead charlatans that have created "Lamarr invented WiFi".

There was only one massive study and it figured 20/80% split. On top of it, boys spend more time gaming. (both my kids game, by daughter not even remotely as much).

The kind of games genders ON AVEAGE are into are wildly different. RTS, shooters? Mostly male.
Sims? Overwhelmingly (90%+) female.
"Mobile games" - guess what...

Uh oh doh.

And to park the broken "stereotypes=wrong" point, stereotypes are overwhelmingly spot on:
spsp.org/news-center/character-context-blog/stereotype-accuracy-one-largest-and-most-replicable-effects-all
(this has other implications)

PS

And for the effing record: my wife has masters in Physics.
My daughter got all kinds of toys, but more "boy-ly" ones.
Some of them were inherited by the son.

But guess what. When she was playing, cars were having conversations, quarrels.
When he was playing, things stopped talking, but started flying, crashing and exploding.

It is 2026. It's about time to start calling out grievance studies bovine feces.

www.forbes.com/sites/brianbushard/2022/09/06/netflix-settles-queens-gambit-defamation-lawsuit-with-georgian-chess-master/
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