Tuesday, November 3rd 2026
GPU Prices Up Again in October, RTX 5090 Now Sells for 262% Over MSRP Worldwide
In a big surprise to no one, graphics card prices went up again in October. TechSpot's latest survey across 10 countries shows GPU prices rising 11% month over month, following a 15% jump in August and 7% in September, or roughly 35% over three months. On average, cards now sell for 44% above MSRP, climbing to 58% in the US and Canada. Keep in mind these numbers track the lowest in-stock price in each region, so most models cost even more. Moreover, there is another GeForce RTX 50-series price hike on the horizon, so these numbers will rise again pretty soon.
The GeForce RTX 5090 is in a league of its own. It got 32% pricier in a month, and its normalized global price of $7,240 sits a staggering 262% above its $1,999 MSRP, almost double the 136% figure from early September. In the US, the cheapest in-stock model now costs $9,400, or 370% over MSRP, and most models now sit above $11,000 comfortably. The RTX 5080 is following a similar path, up 22% in a month to $2,200 in the US, while Newegg had none of its own in stock when the data was collected. TechSpot argues the GDDR7 memory crisis can't explain a jump that big, and some retail sources apparently told them wholesale RTX 5080 costs have gone up recently too.
NVIDIA has denied that the RTX 5090 is discontinued, although reports also point to a 24 GB RTX 5080 replacing the current model. That could also be another reason why the RTX 5090 and RTX 5080 16 GB are rising rapidly. Radeon cards rose even faster than GeForce this time if the RTX 5090 is excluded, with the RX 9060 XT 16 GB up 17% month over month. The RX 9070 XT also climbed 12% and is getting close to $1,000 in some regions, and that is before AMD's planned November price hike kicks in. Judging by these pricing trends and the current industry outlook, prices probably haven't peaked yet.
Source:
TechSpot
The GeForce RTX 5090 is in a league of its own. It got 32% pricier in a month, and its normalized global price of $7,240 sits a staggering 262% above its $1,999 MSRP, almost double the 136% figure from early September. In the US, the cheapest in-stock model now costs $9,400, or 370% over MSRP, and most models now sit above $11,000 comfortably. The RTX 5080 is following a similar path, up 22% in a month to $2,200 in the US, while Newegg had none of its own in stock when the data was collected. TechSpot argues the GDDR7 memory crisis can't explain a jump that big, and some retail sources apparently told them wholesale RTX 5080 costs have gone up recently too.
18 Comments on GPU Prices Up Again in October, RTX 5090 Now Sells for 262% Over MSRP Worldwide
Jensen Huang, September 2022
Little did we know how literally did he mean that. Not only “number of transistors in an integrated circuit doesn’t double about every two years, with minimal increase in cost” - we are now seeing doubling of prices of two years old products, if we’re lucky, and in the case of memory we can only wish just the doubling of prices…
Quick check if it is personal opinion of tim from HW unboxed or facts...
I partly watch the german prices indirectly via geizhals.
I do not think the data has much value. I am mostl yinterested in amd graphic cards. and the radeon 9070 and XT version were both on my watch.
The data points from 02/2026; 10/2026; 11/2026; are typical hardware unboxed low quality content badly choosen for Germany / Austria region. Mostly watched via geizhals and a few of my favourite shops.
The low prices from 04/2026 till most likely 07/2026 were not in TIM from hardware unboxed aka techspot low quality article regarding Radeon Graphic cards
Most stuff from techspot, when it originates from hardware unboxed, is low quality content.
you think you get a discount for saying his name three times?
He also loves the fact everything is constrained by the AI bubble his company is the main reason behind. However I never expected prices to become this inflated on GPU's, or memory.
We can only hope for our GPU's and memory to keep working until the bubble pops.Why does bringing up the Techspot price discussion bother you? The OP source is Techspot.
Not that it really matters to anyone who wants to build a PC, or had a GPU die, most people are priced out of building a new PC nowadays.
That might be part of the reason why the 5090s are seeing even higher price spikes.
NOPE