Monday, March 16th 2026

Memory Makers Expect Shortages to End in Late 2028, Could Pause Expansion Plans

Memory manufacturers are forecasting that memory shortages will persist until the end of 2028, when the supply chain balance is expected to be restored and memory will once again reach its commodity status. However, according to the South Korean Chosun Biz newspaper, memory manufacturers are reconsidering their expansion plans to ensure they don't overinvest in building new capacity after demand cools down. Reportedly, Samsung's internal projections indicate that demand for DRAM in forms like HBM and regular DDR will peak in the next few quarters, up until the end of 2028. This is the point where Samsung expects industry-wide demand to cool down and balance to be restored.

When the AI expansion began, memory manufacturers received massive orders from hyperscalers around the world, ordering DRAM supply months in advance. With no end in sight, SK Hynix, Micron, and Samsung started ordering more lithography tools from ASML to expand their wafer manufacturing capacity to meet their customers' needs for more HBM, DDR, and GDDR memory. According to ASML, the company estimates that in 2027, based on current order information and demand, it will deliver 56 Low-NA EUV scanners. This includes seven units for Samsung and as many as 20 units for SK Hynix, specifically for memory and storage. According to South Korean media, SK Hynix plans to install 20 Low-NA EUV units in the next two years, all designed for HBM memory and advanced storage solutions. However, as the demand is expected to stay in line with previous expansion plans, this is stopping memory makers from considering taking the fab capacity expansion further than initially planned.
For example, if SK Hynix and Samsung submitted orders to ASML for a few Low-NA EUV units and they start high-volume production in new facilities, the supply chain balance shifts and memory prices will become stable again. However, with AI demand sitting at predictable levels, based on hyperscaler orders and their CapEx plans, adding more fab capacity and investing additional funds when the demand can be satisfied based on ongoing projects will not make financial sense. Memory makers have been in a difficult situation where adding additional expansion might cost them by having too much capacity at one point, as ordering machines, building fabs, and having high-volume production takes years to materialize. Hence, we will only enjoy the benefits of added expansion once SK Hynix, Samsung, and Micron realize their existing plans.
Source: Chosun Biz
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18 Comments on Memory Makers Expect Shortages to End in Late 2028, Could Pause Expansion Plans

#1
Shihab
AleksandarKMemory makers have been in a difficult situation
The difficult situation where their operating profits are doubling. My heart bleeds for the poor, poor billionaires!
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#2
AleksandarK
News Editor
ShihabThe difficult situation where their operating profits are doubling. My heart bleeds for the poor, poor billionaires!
Yeah, I don't pity them, the problem is logistics for the next few years. Example being what if the demand cools and you are stuck with billions of unnecessary pieces of equipment.
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#3
Kwadratowicz
Trrrryt
AleksandarKYeah, I don't pity them, the problem is logistics for the next few years. Example being what if the demand cools and you are stuck with billions of unnecessary pieces of equipment.
And you can't sell them because you'd have to sell them cheaper, and shareholders would be not happy about it.
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#4
BoxCutter
People really have trouble understanding opportunity cost. If they go ahead and build a fab and then it does nothing or close to nothing, that's material/land/labour that could've been used for something else. Equipment is less bad because it's more liquid, companies purchase it from each other all the time.
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#5
Event Horizon
Regardless of what the memory cartel does next, there will be many unpleasant consequences for the world.
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#6
user556
Event HorizonRegardless of what the memory cartel does next, there will be many unpleasant consequences for the world.
The one thing they certainly aren't is a cartel. Most of the time they struggle with razor thin margins. Intel got out of that game long ago because it was too tight. Intel have tried to reenter with novel memory manufacturing from time to time but never last there long. Rambus once tried to use patents to form a monopoly but that failed too.
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#7
azrael
God forbid us unwashed rabble have access to affordable memory and storage.
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#8
_JP_
All I read was:
Oh $#!%, by 2028 YMTC+XMC and CXMT have cought-up to us, so we need to return to the mass market or we lose it!
Posted on Reply
#10
Bwaze
So the factory expansions that would be too little too late if the AI bubble wouldn’t pop might not happen, to keep the prices inflated if the demand doesn’t increase, but to ensure stratospheric prices if AI demand remains…

We, the consumers, are screwed either way, it seems. Nice bet.
Posted on Reply
#11
user556
BwazeSo the factory expansions that would be too little too late if the AI bubble wouldn’t pop might not happen, to keep the prices inflated if the demand doesn’t increase, but to ensure stratospheric prices if AI demand remains…
There was already a production overcapacity of DRAM until the AI craze struck. They all had only just completed a large expansion about a year earlier due to covid-19 spending spree.
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#12
Bwaze
user556There was already a production overcapacity of DRAM until the AI craze struck. They all had only just completed a large expansion about a year earlier due to covid-19 spending spree.
We heard that about NAND in 2023 when prices surged by almost 100% - even from the TechPowerUP staff, that the previous prices left makers with too thin margins, that's why the tech was stagnating - that the rising prices are actually a good thing, we are going to get tech advances, larger capacities, eventually better price per TB!

Two years later we have no tech advances, no new capacities in consumer space, and prices are jumping another 100%.

I bet you can always paint a picture how the current situation is good for someone. Just don't try to sell us how this is a good thing for us, consumers.
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#13
user556
I certainly wasn't trying to say the situation is good. But you are putting the blame in the wrong place. AI is bad all round.
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#15
chrcoluk
user556The one thing they certainly aren't is a cartel. Most of the time they struggle with razor thin margins. Intel got out of that game long ago because it was too tight. Intel have tried to reenter with novel memory manufacturing from time to time but never last there long. Rambus once tried to use patents to form a monopoly but that failed too.
Razor thin? You think their costs have scaled up with the price they now selling for?

investors.micron.com/news-releases/news-release-details/micron-technology-inc-reports-results-first-quarter-fiscal-2026
www.techinasia.com/news/sk-hynix-2025-profit-soars-surpasses-samsung-ai-boom

Doesnt look Razor thin to me.

I didnt post samsung, as they sell a lot more products that are not memory/nand related.
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#16
El_Capitan
At least $1.5 Trillion invested in AI, most likely more. Stores raise RAM prices, consumers aren't buying, stock isn't dried up, yet prices aren't lowering. This means that they expect another AI round of RAM buying to happen again. If that doesn't happen, less RAM gets manufactured since there's "less demand" for RAM, prices stay high. Sounds like an artificial shortage to me.

It's a lot like the truck dealership prices in the U.S., prices are historically high. Inventory at dealerships are high, because they keep the prices high, and hardly anyone is buying. Once this happened, there's a surplus of new trucks that haven't reached dealerships, but since the previous year's trucks aren't selling, manufacturers are now producing less trucks, which creates more demand, which will now keep the prices high. Only when the bubble bursts will truck prices go back to normal.
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#17
Tomorrow
2029 ?
You dont say!
Perfect timing to sell you expensive DDR6 that has worse initial performance than DDR5.
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#18
user556
chrcolukDoesnt look Razor thin to me.
That's the nature of commodities. One day you're losing money and the next you'll be rolling in it. Those companies have to deal with the fact that AI is creating a massive short term spike in demand that'll be gone again like after the Covid-19 spike. If you want to complain about anything then look no further than AI.
El_CapitanAt least $1.5 Trillion invested in AI, most likely more. Stores raise RAM prices, consumers aren't buying, stock isn't dried up, yet prices aren't lowering. ...
Those that created the bubble are buying though. Some of that $1.5T is spent on DRAM. The shelves are empty. It's like the toilet paper hoarding at start of Covid-19.
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