the only reason they can get away with this is because people keep buying......

ZoneDymothe only reason they can get away with this is because people keep buying......

Certainly to some extent, volumes are probably collapsing on the consumer side, consumer GPU sales are likely down around ~30% in volume terms, even if Nvidia isn't publishing the data anymore (I wonder why..) CPU prices have actually started falling as no one is buying.

Went from 'can't live without' to 'can't live with' in 5 years.

We are going to need to new ultra evil curse words invented by AI to describe the level of greed and arrogance that this company has achieved.

"If it's got nipples, we can milk it!" High ups in the pc world 2026.

Somehow, they managed to place the RTX 5090 between the RTX PRO 4000 and 5000 in price segment. Somehow, it doesn't seem it was unintentional.

And if it wasn't, these are being priced for the ML/AI abilities, not the gaming prowess.

These are median prices in the article BTW.

You can find them cheaper than the June prices if you don't care about something like high end AIB models of low end cards for example.

ZoneDymothe only reason they can get away with this is because people keep buying......

Those were early alarms RTX 4080 for 1200€ and now we have idiots who are buying RTX 5060 Ti 16GB for 550€ and RTX 5080 for 1200€. Only imagine what will happen with 60 Series.

Entire GPU market is royally screwed, I was checking with retailers here in India. AMDs 9070 and 9070XT series is nearly missing with only handful of overpriced Sapphire and TUF cards available while everything else from Gigabyte, and Powercolor completly absent. On other side of Fence things are even worse with everything from nVidia being unworthy of consideration for their asking price.

Do you remember the people who said the 4090 was too expensive at 1,600 and that they would wait for lower prices? That was nearly four years ago now.

lowDo you remember the people who said the 4090 was too expensive at 1,600 and that they would wait for lower prices? That was nearly four years ago now.

Now we have such a nice gpu as a RTX 5090 for 5000€ a little push from dumb consumers and RTX 6090 will cost the same as a brand new japanese motorcycle. Not bad from a 699$ GTX 1080 Ti.

Quick reminder: MSI GeForce RTX 5090 Lightning Z Review
Meme priced @ $5090 just 6 months ago

Now just 8% higher than the cheapest available today US :banghead: (excluding Micro Center)

So basically 50 series is going back to 40 series value. 5070 for $900 is similar to 4070 Ti for $800 which has basically exactly the same capability.

RTX 4070 Ti was 3x faster than GTX 1080, with 1.5x the memory, for a very similar price, 7 years later. If you don't count DLSS or RT performance.

lowDo you remember the people who said the 4090 was too expensive at 1,600 and that they would wait for lower prices? That was nearly four years ago now.

Titan X Maxwell and Pascal for $1199 were considered too expensive to count them as normal gaming cards. That's why 980 Ti and 1080 Ti were counted as the flagships, although Titans were the true high-end. Fast forward to year 2026 and .... even the Titan RTX for $2499 seems like a not a ridiculous proposition for Q4 2018. It had 24 GB (!!) of VRAM. I thought that amount wasn't that impressive for such a high price, but in 2026 there is zero improvement. Radeon VII in Q1 2019 had 16 GB for a similar price to current 5060 Ti 16 GB..... ಥ_ಥ

pcpartpicker.com/trends/price/video-card/#gpu.chipset.geforce-rtx-5090

Its the DDR7 + TSMC is raising prices. Buy semis.

This is aimed to ruin the Western countries for a decade.
Right now they are dragging many business to bankrupcy, a fabric of small to medium business selling and buying IT products are lagging behind right now.
Regular PC, servers, laptops, tablets, many companies are delaying their IT renovation plans or canceling them.

In the following time, after the collapse they'll drag big companies and with them most of their supplies to bankrupcy, In societies which principal asset is around IT knowledge and business.
Server infrastructure, Software BIM, ERP Providers, Services, Customer service, etc. and after that their suppliers.

Then the financial part, all those funds based on indexes ruined with them, the companies who relied their financial muscle investing in that shit: done, and then the people relying in those funds.

This is madness. Not the RTX 50 price.

They are generating the cybersecutity problem to justify their existence. A security problem they generated and won't be able to solve.
They can't kidnap hardware forever and future hardware will allow anyone with a couple of gpus do the same they are doing right now with big tech.

When a retarded in a suit talks about "market correction" I see homeless people unable to pay their bills while some other retarded nerds thanks to laugh Jensen on twitter X.

Who the hell is in charge in the West??

ChaitanyaAMDs 9070 and 9070XT series is nearly missing with only handful of overpriced Sapphire and TUF cards available while everything else from Gigabyte, and Powercolor completly absent.

dgianstefaniYou can find them cheaper than the June prices if you don't care about something like high end AIB models of low end cards for example.

I experienced it myself, those cheaper ASROCK Challenger , MSI Power Trio , ASUS Prime graphic cards are much much much lower lower quality and came semi defective or with other flaws on arrival.

Of course the well proven Powercolor Hellhound sells faster and had costs 50€ more, now even more. That is the Tax for not getting a screwup. Now it is even worse. Sometimes i am envious to those people who have partial hearing loss. That would make hardware purchases much easier.

I would not expect to get quality in the cheapest price segment, see my recent ASUS Prime Radeon RX 9070 OC purchase.

--
Dr. Dro mentioined in the other 12V high power burn topic also that price increase recently. the 5070 ti already got it price adaption.

lowDo you remember the people who said the 4090 was too expensive at 1,600 and that they would wait for lower prices? That was nearly four years ago now.

I also was wondering myself at that point in time.

Now. When you are a nvidia fanboy / consumer and you see value in a 4090 than for yourself it was worth those 1200€. I think it was around 1200€. the 1600€ was the high price and than it went 2500€ or even more.

I always buy hardware in the mind it is for myself in the rare case I will not sell it or no one buys it.

--

Aynway. A bit off topic.

I did bite the bullet and spend 260€ on a WD SN850p 2tb with dram nvme. Well knowing it is only worth 120€. I also bought a graphic card a few weeks ago, a readon 9070 non xt.

Question for you: Do you think prices will go down? Do you think you have the patience to wait? Do you think reasonable products will exists in the future? E.g. nvme with pcie 4 and dedicated dram cache? e.g. a proper power connector, fan design, etc.

I saw the madness when i bought at the Radeon 6600XT, than the home office time when people bought lots of hardware, the 4090 price hike, the 5090 price hike. I doubt those positive people with in a few months the prices will go down. I also saw the price hike on the gaming tv hardware like paystation(tm) 4 and 5 from Pony(TM).

-- another topic which just paints the picture, prices are going up. Of course people are buying hardware

edit 2: webpate says quote does not exists.

In regards of the noise, plastic backplate, thermals or other aspects some cards are lower value.

e.g. www.techpowerup.com/review/powercolor-radeon-rx-7800-xt-hellhound/36.html
Igor and TP claimed the same, a quiet card, and that is a hard fact

Than compare with the other noisy ones. there are cards who have 40dba also. the 23-24 dba are hard to beat for the powerocolor 7800xt hellhound.
the lack of fuses and components around the 12V high power connector can be read in the endless topic here on tp.

quality is something else what I see or expect. Common hardware, yes TP tests a lot of card in medium to low end segment in regards of build quality.

_roman_I experienced it myself, those cheaper ASROCK Challenger , MSI Power Trio , ASUS Prime graphic cards are much much much lower lower quality and came semi defective or with other flaws on arrival.

Half of the models on the images I posted were tested by TPU and found to be just fine.

Or are you trying to say an ASUS TUF is "much much lower quality"?

_roman_I would not expect to get quality in the cheapest price segment, see my recent ASUS Prime Radeon RX 9070 OC purchase.

RX 9070 XT Prime was decent (not the worst quality fans) From nvidia side Palit/Gainward was an abasute crap for budget coolers. I assume many SFF models also are fishy noise wise small cooler high rpms no comfort.

KritThose were early alarms RTX 4080 for 1200€ and now we have idiots who are buying RTX 5060 Ti 16GB for 550€ and RTX 5080 for 1200€. Only imagine what will happen with 60 Series.

The only idiot is you, calling anyone and anything related to nvidia idiotic.

You do far too much assuming. Maybe actually read some reviews of the SFF cards and you would actually find out they are not loud, like you automatically assume they are.

KLMRWho the hell is in charge in the West??

Everyone living there to an extend I guess. You must have at least endorsement from 1/4 of the populace to be in charge of things. People also vote with their wallets. I was anti microtransactions from the very start, 20 years ago. Never bought a single one. And still, look where we are now. I was aware of Intel and Nvidia's monopolistic shaenigans. Remember listening to AdoredTV about those topics back in 2016 and reading about them much earlier. Still, problem is that there are too few companies producing cutting-edge wafers and too few companies producing cutting-edge computer parts (like dGPUs).

People are buying FIFA games, Call of Dooties and Pokemon games, even when it's clearly not a sensible choice. I was happy with my CoD4MW for 5 years between 2007 and 2012. Didn't need another one. And Pokemon games could have a larger budget than GTA 6, yet they have small budgets and inexperienced employees just after university/college. More money is spent on lawsuits than on producing those games. Ppl buy micro-transactions in CoDs, CS2 and FIFA. Valve doesn't need to make new large single-player games. They can just milk CS2 for another 10 years and then release CS3 replacing CS2. They might release some new Half-Life spin-off for VR in a few years. Or HL:A for Steam Frame (after it finally comes out, maybe in 2027).

Important things seem to take way too long these days. Square Enix is doing one game in three chapters over 7+ years. Steam Machine with 2022 hardware comes out in 2026 for 2.2x higher price than it ought to have. Valve Index came out in 2019 and there is nothing better to replace it, nor has price decreased. The largest innovation I see is probably in some Chinese games (NTE for example), Fortnite maybe, Roblox maybe, emulators, some single-player games like Indiana Jones or Agent 007 FL. Ray-tracing is taking forever to actually be pervading and wide-spread. Many Switch/Switch2 games are so technologically backward that it's not even funny, just sad.

Asus Prime 5070 OC, not the cheapest 5070 i could find but zero issues with it,

MSI Ventus 3x OC 5070ti was a cheaper 5070ti model, plastic looked and felt cheap but I don't buy gpus to feel them, it worked just fine I also care very little about what something looks like

Asus TUF 5090, cheapest 5090 I could find at the time, zero issue with quality, I guess the only problem according to most people is that I bought a 5090.

Zotac 5060ti 8GB, a rather cheap card but functional and works,

I find that many times reviews online over state miniscule problems that most end users won't ever encounter or find an issue at all.

If we recalculated price per frame ratio for RTX 5060 Ti, RTX 5070 Ti, RTX 5080 and RTX 5090, it would end up terribly bad now.
On the other hand, and it's quite suprising, Radeon RX 9000 series have had worse prices at launch and they were most
affordable in past 6 months in Czechia. Here are two graphs, first is ASUS Prime RTX 5070 Ti, second ASUS Prime RX 9070 XT:



(orange line is average value calculated from all offers/buyers, blue line is minimum price, red line is MSRP + 21% VAT, I used $1=1€ ratio)
Source: Czech price comparison website Heureka.cz, CZK changed manually to €.

In the past 6 months, RX 9070 XT was retailing at (or below) MSRP ($599) more than 4 months.
As for the RTX 5070 Ti, closest retailing price to MSRP ($749) was in June 2026.
Of course, this info is valid for this particular model and on this Czech website.
In general, German retailers tend to react to MSRP changes much more quickly.

I recall I was kind of sad and happy at the same time when I read news about Radeons getting prices hikes.
But then, I looked at retailing prices and got angry, as I had bought mine RX 9070 XT at ... I'd rather not say ... what price.
So, news were full about how the RX 9070 series were getting more expensive, while actually it was the opposite.

Here's comparison from Geizhals.de:

Tyler-98-W68The only idiot is you, calling anyone and anything related to nvidia idiotic.

And why would i prize it? Much more harm is done than actually a good things in last few years from nvidia side. PC market is ruined and for what? It's so funny when truth bites so hard.

The more you buy, the more you save! Not yet all super yachts and private islands are bought by leather jacket and his friends share holders, so prices will go up even more.

DarthgreyThe more you buy, the more you save! Not yet all super yachts and private islands are bought by leather jacket and his friends share holders, so prices will go up even more.

Don't worry about that slaves (consumers) are ready for hard work to kiss it's green ass.

Zero idea when I will upgrade my PC, perhaps never? Jesus. Emulation is quickly becoming my facorite way to game. Keeping up with AAA is nonsense these days.