Tuesday, August 11th 2026

NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream

NVIDIA's GeForce RTX 50 series of "Blackwell" graphics cards has seen significant price increases over the past few months, with a particularly notable jump between July and August. On Newegg, one of the largest computer hardware retailers in the United States, there has been a noticeable change in the median listed price for each GeForce RTX 50 model. For instance, the entry-level GeForce RTX 5050 had a median price of $300 in June, which rose by 5% to $315 in August. Moving up the range, the GeForce RTX 5060 was listed at an average of $370 in July, but this increased by 27% to $470 in August, marking a $100 difference. However, this is just the beginning.

The 8 GB edition of the RTX 5060 Ti was priced at $470 and has now risen to $530, reflecting a 13% increase. The most significant change occurred with the 16 GB version of the RTX 5060 Ti, which jumped from $570 in July to $805 in August, a 39% increase. The RTX 5070 experienced a similar percentage rise of 36%, going from $660 to $900. The RTX 5070 Ti remained steady at $1100, while the RTX 5080 saw a modest 3% increase from $1462 to $1500. The flagship GeForce RTX 5090 recorded a 9% increase, moving from $4300 to $4700.
When compared with the manufacturer's suggested retail price (MSRP), the situation becomes even more striking. As indicated by the table, the RTX 50 series is now selling significantly above the MSRP that NVIDIA still officially lists on its website, with the flagship GeForce RTX 5090 commanding a median price that is a staggering 135% above MSRP. Much of this discrepancy is due to significant pricing adjustments by memory manufacturers, which are being passed on to add-in board partners. Since higher-end cards use more VRAM, the price differences are more pronounced.
Sources: Tom's Hardware, VideoCardz
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195 Comments on NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream

#151
Tyler-98-W68
Hecate91Uh, this is an Nvidia thread. But we get it, you have to deflect instead of accepting any objective criticism for your favorite brand.

FE cards always were artificially limited, still kinda pathetic since Nvidia could launch as many FE cards as they wanted, they could even buy a memory factory to alleviate the shortages they're making a significant contribution to with keeping the AI bubble going.
We get it you have to post about leather jacket man in every thread and its his fault you are miserable when it comes to anything technology
Posted on Reply
#152
wolf
Better Than Native
Hecate91Uh, this is an Nvidia thread.
So why are you here?
Hecate91But we get it, you have to deflect instead of accepting any objective criticism for your favorite brand.
Most obvious example of pot calling the kettle black so far, projecting exactly how you feel and operate onto others having a discussion.
Posted on Reply
#153
BArms
Tyler-98-W68AMD can't release any high end cards for years on end, kind of a pathetic position
TRUTH
Posted on Reply
#154
Krit
Tyler-98-W68AMD can't release any high end cards for years on end, kind of a pathetic position
And what is the point of RTX 5090 @600watts for 5000€? In can not replace GTX 1080 Ti @250watts 700€ or RTX 2080Ti @260watts 1000€.
Posted on Reply
#155
Dr. Dro
KritAnd what is the point of RTX 5090 @600watts for 5000€? In can not replace GTX 1080 Ti @250watts 700€ or RTX 2080Ti @260watts 1000€.
I'm not sure what the attempt at reasoning here was but, why are you even comparing a 5090 to a 10 year old GPU?
Posted on Reply
#156
Krit
Dr. DroI'm not sure what the attempt at reasoning here was but, why are you even comparing a 5090 to a 10 year old GPU?
To show where nvidia are going "nowhere for gaming"
Posted on Reply
#157
Dr. Dro
KritTo show where nvidia are going (nowhere for gaming)
Uhhhh. You do realize that the current market conditions are abnormal right?
Posted on Reply
#158
Krit
Dr. DroUhhhh. You do realize that the current market conditions are abnormal right?
Yes because nvidia decided that.
Posted on Reply
#159
Dr. Dro
KritYes because nvidia decided that.
No, Nvidia didn't decide on that at all, they can't simply conjure GPUs out of nowhere. RAM chips are extremely expensive and they have limited production capacity. Professional products take precedence.
Posted on Reply
#160
Krit
Dr. DroNo, Nvidia didn't decide on that at all
What are you talking about all goes to AI crap!!!!! Everything else is secondary or not as important.

Nvidia are no.1 chip makers for AI and company who started it. Because of nvidia we are suffering massive RAM shortages and extreme prices for RAM, VRAM, SSD, Consoles, Steam Machine etc.....
Posted on Reply
#161
Dr. Dro
KritWhat are you talking about all goes to AI crap!!!!! Everything else is secondary or not as important.

Nvidia are no.1 chip makers for AI and company who started it.
They didn't start AI at all, but their hardware is the best for it. There's no use downplaying the importance of AI contracts to hardware makers, AMD has entire product lines marketed around AI (Ryzen AI, Radeon AI Pro, etc.), Intel's been pushing NPUs for over a decade... Nobody's a saint here, this is a business, follow the money
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#162
JustBenching
Dr. DroThey didn't start AI at all, but their hardware is the best for it. There's no use downplaying the importance of AI contracts to hardware makers, AMD has entire product lines marketed around AI (Ryzen AI, Radeon AI Pro, etc.), Intel's been pushing NPUs for over a decade... Nobody's a saint here, this is a business, follow the money
People that have discovered Ai in 2025 think nvidia started it. Either that, or they so much invested into fanboyism they don't care if it's true or not.

I followed open Ai since 2016 because they were involved with dota 2. They made Ai bots for the game that beat the best dota 2 team at the time. They didn't use nvidia hardware back then but Microsofts cloud servers. But why let reality and facts get in the way of making stuff up against nvidia? Sorry, I meant ngreedia.
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#163
Tyler-98-W68
Comparing a 5090 to a 1080 and 2080, again as I've mentioned before, your incoherent rambling just keeps going and going. But since you want to make comparisons.

Why leave out a meager 5060ti is faster and uses 80w less power than a 2080ti?

Again we get it, you worship AMD they can do no wrong and somewhere along the line Nvidia hurt you, but your facts and comparisons are just outrageous and incoherent
Posted on Reply
#164
Krit
AI and nvidia defenders :) More damage than benefits! "in PC world"
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#165
shovenose
ZoneDymothe only reason they can get away with this is because people keep buying......
Agreed, which is nuts. People need to look past NVIDIA for consumer grade or light professional workloads and self-hosting AI unless they are using something that requires NVIDIA's tech stack. Which your average gamer, content creator, web developer, tech enthusiast, etc. does not.

I just picked up two new 7900XTX 24GB reference cards for $900 each. Usually paying almost MSRP for a 3 year old GPU would be odd but these are insanely powerful cards that are competitive with the 5070 Ti in gaming and have much more VRAM. So whether you're gaming or doing self-hosted AI it's all-around better. It's a bit less power efficient but there's always a trade-off to everything.

And if you want 32GB of VRAM at the expense of raster/gaming/raw compute the R9700 32GB is an excellent choice for self-hosting AI. But even for gaming if you need high VRAM it is readily available at MSRP of around $1400. Nothing in the NVIDIA camp offers that price to memory ratio. Hence why I have three of them.

If you're willing to deal with Intel's compatibilty and driver issues the Arc B series (both BXXX gaming and BXX Pro) offer an even better value.
Posted on Reply
#166
Tyler-98-W68
KritAI and nvidia defenders :) More damage than benefits! "in PC world"
So its also nvidias fault that you can get better performance at a fraction of the power draw with current GPUs?

A 7900xtx "competitive" with a 5070ti, so 25-30% slower while consuming 20-30% more power. Yes it has 8gb more ram and you specifically mention gaming, but why does the 5070ti crush the xtx in games despite less ram?
Posted on Reply
#167
Krit
Tyler-98-W68So its also nvidias fault that you can get better performance at a fraction of the power draw with current GPUs?
Look at prices RTX 5070 Ti costs 300€ or 43% more for about the same performance as RX 9070 XT. I'm not interested in 24GB "AI orgies" aka Bitcoin 2.0
Posted on Reply
#168
JustBenching
KritLook at prices RTX 5070 Ti costs 300€ or 43% more for about the same performance as RX 9070 XT. I'm not interested in 24GB "AI orgies" aka Bitcoin 2.0
So until December of 2025 that the price difference was between 49 and 69€ in Europe you advertised the 5070ti left and right, yes?
Posted on Reply
#169
Krit
JustBenchingSo until December of 2025 that the price difference was between 49 and 69€ in Europe you advertised the 5070ti left and right, yes?
Only RTX 5070 12GB was decent for decent period of time RTX 5070 Ti was 90% of the time overpriced if compare to RX 9070 XT.
Posted on Reply
#170
Tyler-98-W68
KritOnly RTX 5070 12GB was decent for decent period of time RTX 5070 Ti was 90% of the time overpriced if compare to RX 9070 XT.
Again incoherent rambling, im not talking about your circle jerking 9070xt.........

Why did you completely ignore what I said?
Posted on Reply
#171
JustBenching
KritOnly RTX 5070 12GB was decent for decent period of time RTX 5070 Ti was 90% of the time overpriced if compare to RX 9070 XT.
The price difference was between 50 and 79€ in Europe. I don't remember you advocating for the 5070ti until Dec 2025, that's why im asking.
Posted on Reply
#172
Krit
JustBenchingThe price difference was between 50 and 79€ in Europe. I don't remember you advocating for the 5070ti until Dec 2025, that's why im asking.
At least im my contry it was ~ +170€/+27% for long period until prices started to go up.
Posted on Reply
#173
Tyler-98-W68
KritAt least im my contry it was ~ +170€/+27% for long period until prices started to go up.
Newsflash there are other places in the world other than "your country" your country doesn't dictate world pricing. So I'll ask again why is nvidia so terrible when you can get 2080ti level of performance for less power use and money than when the 2080ti was king?
Posted on Reply
#174
Youseethis
Dr. DroUhhhh. You do realize that the current market conditions are abnormal right?
The abnormal times lasted longer than the "normal" the last 6 years :roll:
Posted on Reply
#175
Ruru
Trepie
ZoneDymothe only reason they can get away with this is because people keep buying......
For few years, people have been "VOTE WITH YOUR WALLET!!!11" yet still they buy just like before. They can ask whatever they want from their overpriced crap, people will still buy them.

4700USD for a card which will burn your house down? A box of matches costs few cents and does the same job.
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