Tuesday, August 11th 2026

NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream

Aug 11th, 2026 04:42 Discuss (195 Comments)

NVIDIA's GeForce RTX 50 series of "Blackwell" graphics cards has seen significant price increases over the past few months, with a particularly notable jump between July and August. On Newegg, one of the largest computer hardware retailers in the United States, there has been a noticeable change in the median listed price for each GeForce RTX 50 model. For instance, the entry-level GeForce RTX 5050 had a median price of $300 in June, which rose by 5% to $315 in August. Moving up the range, the GeForce RTX 5060 was listed at an average of $370 in July, but this increased by 27% to $470 in August, marking a $100 difference. However, this is just the beginning.

The 8 GB edition of the RTX 5060 Ti was priced at $470 and has now risen to $530, reflecting a 13% increase. The most significant change occurred with the 16 GB version of the RTX 5060 Ti, which jumped from $570 in July to $805 in August, a 39% increase. The RTX 5070 experienced a similar percentage rise of 36%, going from $660 to $900. The RTX 5070 Ti remained steady at $1100, while the RTX 5080 saw a modest 3% increase from $1462 to $1500. The flagship GeForce RTX 5090 recorded a 9% increase, moving from $4300 to $4700.

When compared with the manufacturer's suggested retail price (MSRP), the situation becomes even more striking. As indicated by the table, the RTX 50 series is now selling significantly above the MSRP that NVIDIA still officially lists on its website, with the flagship GeForce RTX 5090 commanding a median price that is a staggering 135% above MSRP. Much of this discrepancy is due to significant pricing adjustments by memory manufacturers, which are being passed on to add-in board partners. Since higher-end cards use more VRAM, the price differences are more pronounced.

Sources: Tom's Hardware, VideoCardz

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195 Comments on NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream

#76

Hecate91

You can't expect rational reactions from people who keep paying increasing prices and finding reasons to defend said price hikes, MSRP or not these cards have gotten significantly more expensive after crypto and now thanks to Jensen's AI push.
And the issue is these cards are so far above MSRP the prices don't matter anymore, like GN has said it's like a Lamborghini, who cares about another price hike when nobody can afford it anyway.

#77

Tyler-98-W68

All I see is a bunch of poors complaining and hating on Nvidia. If their precious AMD was in the same position they would justify it somehow. AMD can't release something on the high end so they release a gimped 9050 with a horrible price and somehow that's Nvidias fault which makes it ok.

Hecate91You can't expect rational reactions from people who keep paying increasing prices and finding reasons to defend said price hikes, MSRP or not these cards have gotten significantly more expensive after crypto and now thanks to Jensen's AI push.
And the issue is these cards are so far above MSRP the prices don't matter anymore, like GN has said it's like a Lamborghini, who cares about another price hike when nobody can afford it anyway.

I can't take anything from the AMD worshipping camp where they have to mention nvidia in every single post. Newsflash some people aren't as broke as you and can still find good deals and purchase what they need.

#78

Tomorrow

lowDo you remember the people who said the 4090 was too expensive at 1,600 and that they would wait for lower prices? That was nearly four years ago now.

Price anchoring. By slowly anchoring the price each previous gen card seems more and more reasonable.

Until you remember that high end cards used to cost between 500 and 700 with some extreme variants going near 1000.
Now 2000 is normalized as the 5090's official MSRP. The prices will just keep increasing from here.
2nm TSMC is not cheap and if it's a monolithic chip with the memory prices we have today...oh boy. Even one kidney may not cover the cost.
Might wanna take out a mortgage and a loan on top of that.

Tyler-98-W68All I see is a bunch of poors complaining and hating on Nvidia.

Classic Nvidia shill argument. Oh you cant afford a $5000 GPU. You're poor and thus automatically AMD worshiper.
As if people who have $5000 to spend on a GPU would look at it and say - hell nah. No. There's no way such rational people with enough money could exist in Nvidia shills mind. Running cheap 5090 model and only 32GB of RAM with only a 360mm AIO. It seems to me that you're poor too. Where's your RTX Pro 6000 with 192GB of RAM and a custom loop for cooling?

Tyler-98-W68AMD can't release something on the high end so they release a gimped 9050 with a horrible price and somehow that's Nvidias fault which makes it ok.

AMD did release something on the high end - it's called the 9070 series and it's between $200-500 cheaper than Nvidia, for 95% of the capability.
And who said releasing a 4GB card in 2026 is ok? All reviewers have ridiculed it and for good reason.

#79

Tyler-98-W68

TomorrowPrice anchoring. By slowly anchoring the price each previous gen card seems more and more reasonable.

Until you remember that high end cards used to cost between 500 and 700 with some extreme variants going near 1000.
Now 2000 is normalized as the 5090's official MSRP. The prices will just keep increasing from here.
2nm TSMC is not cheap and if it's a monolithic chip with the memory prices we have today...oh boy. Even one kidney may not cover the cost.
Might wanna take out a mortgage and a loan on top of that.

Classic Nvidia shill argument. Oh you cant afford a $5000 GPU. You're poor and thus automatically AMD worshiper.
As if people who have $5000 to spend on a GPU would look at it and say - hell nah. No. There's no way such rational people with enough money could exist in Nvidia shills mind. Running cheap 5090 model and only 32GB of RAM with only a 360mm AIO. It seems to me that you're poor too. Where's your RTX Pro 6000 with 192GB of RAM and a custom loop for cooling?

AMD did release something on the high end - it's called the 9070 series and it's between $200-500 cheaper than Nvidia, for 95% of the capability.
And who said releasing a 4GB card in 2026 is ok? All reviewers have ridiculed it and for good reason.

$5000 USD for a 5090? I never paid close to that and I'm in Canada, The 5090FE was $2900, Other models were up to $500 more than the FE models.

Right, so a 9070XT with 16GB of ram has 95% the capability of a 5090? That's what you are saying?

Now had you said R9700 with 32GB of ram I'd at least take you a bit more seriously as I can get one of those in Canada for $2000 which is much less than a 5090 or anything else with 32GB of ram (except the Arc B70 which is $1500) but again I need Cuda, so nothing AMD has is sufficient.

You are calling a 9070XT high end? It's a midrange card at best.

You are right I don't have a RTX 6000 Pro, because 32gb of Vram is enough for my needs, so i don't need to run dual 6000 pros. Absolutely i'm poor (sure feels like it) but I'm the last person to complain about prices when I require something I buy it, i might not like it but I don't make it my crusade to hate on the same company in every single post in an online forum.

#80

Hecate91

Ah yes, the usual elitist argument of not dropping $5k on a video card must mean you're "poor". The amount of mental gymnastics from some trying to rationalize the current pricing of GPU's is baffling, this isn't hating on anything, just the simple reality of what is happening to the overall PC market, a large portion of it is due to Nvidia and them supplying hardware to AI companies, also dealing with Wall Street to keep the AI bubble going.
The 9050 is mostly for the OEM market, but I find it interesting cards like the 5050 don't get the same criticisms, of course not though they're automatically better having the green logo.
Also, a 9070XT is high end for 95% of buyers, nobody "needs" a $5,000 graphics card.

#81

Thunderslat

Tyler-98-W68All I see is a bunch of poors complaining and hating on Nvidia. If their precious AMD was in the same position they would justify it somehow. AMD can't release something on the high end so they release a gimped 9050 with a horrible price and somehow that's Nvidias fault which makes it ok.

I can't take anything from the AMD worshipping camp where they have to mention nvidia in every single post. Newsflash some people aren't as broke as you and can still find good deals and purchase what they need.

So you need CUDA and got Nvidia cards at MSRP, good for you. Calling people "poors" because they don't like the fact that the 5060Ti 16GB is nearly double the MSRP is certainly something you can say. Seriously calling people broke because they don't buy Nvidia because they don't need certain features or can live without them if it saves them hundreds is a stupid argument.

Also AMD didn't put out a high end/halo model this generation and that came back to bite them. AMD never intended to compete with the 5090 or even 5080 as their renaming from the 7000 series suggests they intended to compete with the 5070(Ti) and 5060(Ti).

Just like Nvidia they can use the same silicon on more profitable parts. Hopefully we will see them come back to the high end for the sake of competition, but we shall see.

Tyler-98-W68Right, so a 9070XT with 16GB of ram has 95% the capability of a 5090? That's what you are saying?

I read that as having 95% of the capability as its competition, the 5070 Ti, certainly not the 5090.

Tyler-98-W68You are calling a 9070XT high end? It's a midrange card at best.

Would you also call the 5070 Ti midrange at best? Just want to see how consistent you are.

#82

Tyler-98-W68

Sure a 5070ti is midrange. Never thought it was anything else. So AMDs high-end is Nvidia's midrange that's fantastic, if their cards suit whatever needs those might be.

#83

bezel

KritThose were early alarms RTX 4080 for 1200€ and now we have idiots who are buying RTX 5060 Ti 16GB for 550€ and RTX 5080 for 1200€. Only imagine what will happen with 60 Series.

RTX 4080? I don't know if You remember but RTX 2080 Ti was priced at 1200$... This was the point when prices gone wild and the reason I have stuck to 1080Ti for over 9 years.

#84

Red Hood

With those prices expect to see a rise in warranty claim rejections or refunds based on the original price instead of replacements

Hecate91You can't expect rational reactions from people who keep paying increasing prices and finding reasons to defend said price hikes, MSRP or not these cards have gotten significantly more expensive after crypto and now thanks to Jensen's AI push.
And the issue is these cards are so far above MSRP the prices don't matter anymore, like GN has said it's like a Lamborghini, who cares about another price hike when nobody can afford it anyway.

Is that shill again who gets his source material from Paris Hilton?

With the massive price increases it's the case of not willing to overpay even if you can afford it

#85

Tomorrow

Tyler-98-W68$5000 USD for a 5090? I never paid close to that and I'm in Canada, The 5090FE was $2900, Other models were up to $500 more than the FE models.

If only people had time machines so they could go back and buy at that price...

Tyler-98-W68Right, so a 9070XT with 16GB of ram has 95% the capability of a 5090? That's what you are saying?

Of the 5070 Ti, obviously...

Tyler-98-W68Now had you said R9700 with 32GB of ram I'd at least take you a bit more seriously as I can get one of those in Canada for $2000 which is much less than a 5090 or anything else with 32GB of ram (except the Arc B70 which is $1500) but again I need Cuda, so nothing AMD has is sufficient.

I was taking about 32GB DDR5, not GDDR6. CUDA being proprietary is Nvidia's fault. If it were open source, then users would put pressure on AMD to support it. Also there are translation layers to run or recompile CUDA code to run on other hardware. It's not irreplaceable.

Tyler-98-W68Sure a 5070ti is midrange. Never thought it was anything else. So AMDs high-end is Nvidia's midrange that's fantastic, if their cards suit whatever needs those might be.

Then your naming is all messed up. If neither 5070 Ti or the 9070 XT are high end then you seriously think this generation has no high end cards?
Am i understanding you correctly?

Because 5080 is only 15% faster and using the same die as 5070 Ti (albeit fully enabled). 5090 is enthusiast, not high end.
Because you cant call 5080 high end if you're not calling 5070 Ti high end.

#86

Tyler-98-W68

According to you its not high-end. highend/enthusiast same thing to me, then again I don't give a shit what you think or how you classify things.

#87

Tomorrow

Tyler-98-W68According to you its not high-end. highend/enthusiast same thing to me, then again I don't give a shit what you think or how you classify things.

High end and enthusiast are not the same thing. Never have been. There's a 5080 sized gap between the 5080 and the 5090.
No one calls 5080 an enthusiast card, but plenty call it and both the 9070 XT and 5070 Ti high end cards.

Low end
Midrange
High end
Enthusiast

Should be easy to remember.

#88

QUANTUMPHYSICS

ZoneDymothe only reason they can get away with this is because people keep buying......

US government is pumping money into Nvidia and Micron.

#89

wolf

Better Than Native

Tyler-98-W68I can't take anything from the AMD worshipping camp where they have to mention nvidia in every single post.

The funniest part isn't the routine, it's how childishly predictable it is.

Call buyers irrational, defend AMD's honour, throw some name calling around, then congratulate each other for repeating the same takes for the thousandth time.

At this point they've become the kind of "fans" every company dreads, so relentlessly tribal and combative that they put more people off Radeon than any negative content ever could.

#90

Tomorrow

wolfThe funniest part isn't the routine, it's how childishly predictable it is.

Call buyers irrational, defend AMD's honour, throw some name calling around, then congratulate each other for repeating the same takes for the thousandth time.

At this point they've become the kind of "fans" every company dreads, so relentlessly tribal and combative that they put more people off Radeon than any negative content ever could.

Replace the word AMD with Nvidia and it's the exact same thing. Nvidia shills goto defense is that those who are not using Nvidia must be poor.
Despite the fact that they themselves rarely run latest and greatest Nvidia hardware. Or they've bought the cheapest AIB model and now they think they're rich. But they're quick to jump to their predefined conclusion that there couldn't be any rational reason for not choosing Nvidia.

#91

freeagent

2026 pricing on hardware is just retarded. So is spending 3K plus on a GPU lol. And 800 on a motherboard.. and another 1000 on a CPU..

But that is the enthusiast side.

But calling people poor and rubbing their nose is in it just means you probably have never been punched in the face in real life lol.

Way to make friends 👍

#92

ISSEnterprise

Not surprising. Nowadays computer graphics is some kind of lag behind the gaming demands like 4K 120fps, dynamic special effects like ray tracing, changing textures as well as low latency. But they only feed gamers with fake frame generations even in high end cards. Even you got one 5090, it won't be long before newer gaming "features' make it obsolete similar to my 3090 despite the slower progress of hardware.

#93

wolf

Better Than Native

TomorrowReplace the word AMD with Nvidia and it's the exact same thing. Nvidia shills goto defense is that those who are not using Nvidia must be poor.
Despite the fact that they themselves rarely run latest and greatest Nvidia hardware. Or they've bought the cheapest AIB model and now they think they're rich. But they're quick to jump to their predefined conclusion that there couldn't be any rational reason for not choosing Nvidia.

Sure, if people are calling anyone who doesn't buy NVIDIA must be "poor", or dismissing every non-GeForce purchase as irrational, that's just as dumb and worth calling out. Bad arguments don't magically become good because they come from a different person.

That's also not really what I was talking about, It's a bit of whataboutism because the talking points are different. My point was about a specific group of posters who seem to appear in every NVIDIA thread to repeat the same routine, no matter the actual topic.

The irony though is that NVIDIA can survive a few potential customers being put off by the odd toxic fanboy. AMD needs every sale, every upgrade, and every conversion it can get, so when its loudest advocates are tribal, hostile and derisive, they end up making Radeon less appealing to the very people AMD needs to win over.

People don't just reject the message, they decide they don't want to be associated with the messenger.

#94

Tyler-98-W68

I think its awesome a mod is suggesting violence against me. Class act.

#95

freeagent

I never suggested that at all, just sometimes you can tell when someone hasn't taken a shot before.

Bragging that you spent over 3K for a GPU is not awesome bro.

Bashing people for life circumstances is some kind of scumbaggery.

But yeah, keep it classy 👌

#96

Prima.Vera

Buying a 8K Euro car, or building a 8K Euro gaming PC?
2026 question.
The irony is , you can lease the car, but you cannot do that for a PC.

#97

Tyler-98-W68

freeagentI never suggested that at all, just sometimes you can tell when someone hasn't taken a shot before.

Bragging that you spent over 3K for a GPU is not awesome bro.

Bashing people for life circumstances is some kind of scumbaggery.

But yeah, keep it classy 👌

Not bragging old man, but thanks for trying and being an unprofessional moderator.

But bashing people for buying nvidia is ok and calling them idiots is ok, roger that, clear as mud thanks for that.

#98

Tomorrow

Nvidia shills want it both ways. Big market share and big criticism go hand in hand. AMD may have much smaller share (about 20%) and thus they also receive less criticism.

This has nothing to do with favoritism. How do you suppose Nvidia got that 80% market share?
By being nice to their customers? Of course not. They screwed them over plenty. That's how you get to a near monopoly.

I was an Nvidia user for 9 years. I know very well how they screwed me over. Thus far AMD has not managed to do it, but it's only been 14 months so we'll see.

#99

JustBenching

Screwing over it customers by having super long term driver support and the latest and greatest upscalers running on 8 year old GPUs, giving incredible value to their old GPUs instead of taking them behind the barn. In the meanwhile im still waiting for FSR 4 on my RDNA 2, a GPU that is on maintenance drivers (effectively dead). Totally not screwed over. It's nvidia that's screwing over its customers. :roll:

#100

Krit

JustBenchingScrewing over it customers by having super long term driver support and the latest and greatest upscalers running on 8 year old GPUs, giving incredible value to their old GPUs instead of taking them behind the barn. In the meanwhile im still waiting for FSR 4 on my RDNA 2, a GPU that is on maintenance drivers (effectively dead). Totally not screwed over. It's nvidia that's screwing over its customers. :roll:

8 Years ago AMD was not the same as it is now before RX 5700 XT i was always using only nvidia gpus (only exception was HD4670 and HD5730 mobile) because at the time they where just better sometimes even for cost p/p and significantly better power consumption not like it is now. Now we have a better drivers similar to nvidias and noticeably lower prices at the same time. In old days ~ 2015 nvidia shadowplay have large advantage over AMD but now it's not anymore. GTX 670, GTX 970, GTX 1070 where excellent gpus at the time not like now RTX 5070 Ti with it's awful p/p. So what really is changing over time? AMD gets better drivers and stability but nvidia gets dramatically more expensive. Nvidia has DLSS but AMD has FSR is there ~3-5% difference visually probably yes, but it's not worth 45%+ extra price increase.

GPU History 2007-2026

Gigabyte 7100GS GDDR2 256mb
ASUS HD4670 GDDR3 512mb
MSI GT240 GDDR5 512mb
Gigabyte GTX 470 GDDR5 1280mb
ASUS GTX 670 DirectCU II 2GB
ASUS GTX 770 DirectCU II 2GB
ASUS GTX 780 DirectCU II 3GB
GIGABYTE GTX 980 WindForce 3X OC
MSI GTX 970 Gaming 4G
MSI GTX 1070 Gaming 8G
Gainward GTX 1080 Phoenix GLH
Gigabyte GTX 1080 Ti Aorus / Turbo
Gigabyte RX 5700 XT Gaming OC
Palit GameRock RTX 2070 SUPER
PowerColor Fighter RX 6800
Gigabyte RTX 3080 Gaming OC 10G
Sapphire Pulse RX 7900 XT
Sapphire Pure RX 7800 XT
ASUS Prime RX 9070 XT
Gainward Geforce RTX 5070 Ti Phoenix S
Sapphire Pure RX 9070 XT
Gigabyte AORUS GeForce RTX™ 3080 MASTER 10G
XFX Swift RX 9070 XT

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NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream

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NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream

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195 Comments on NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream

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