Tuesday, August 11th 2026
NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream
NVIDIA's GeForce RTX 50 series of "Blackwell" graphics cards has seen significant price increases over the past few months, with a particularly notable jump between July and August. On Newegg, one of the largest computer hardware retailers in the United States, there has been a noticeable change in the median listed price for each GeForce RTX 50 model. For instance, the entry-level GeForce RTX 5050 had a median price of $300 in June, which rose by 5% to $315 in August. Moving up the range, the GeForce RTX 5060 was listed at an average of $370 in July, but this increased by 27% to $470 in August, marking a $100 difference. However, this is just the beginning.
The 8 GB edition of the RTX 5060 Ti was priced at $470 and has now risen to $530, reflecting a 13% increase. The most significant change occurred with the 16 GB version of the RTX 5060 Ti, which jumped from $570 in July to $805 in August, a 39% increase. The RTX 5070 experienced a similar percentage rise of 36%, going from $660 to $900. The RTX 5070 Ti remained steady at $1100, while the RTX 5080 saw a modest 3% increase from $1462 to $1500. The flagship GeForce RTX 5090 recorded a 9% increase, moving from $4300 to $4700.When compared with the manufacturer's suggested retail price (MSRP), the situation becomes even more striking. As indicated by the table, the RTX 50 series is now selling significantly above the MSRP that NVIDIA still officially lists on its website, with the flagship GeForce RTX 5090 commanding a median price that is a staggering 135% above MSRP. Much of this discrepancy is due to significant pricing adjustments by memory manufacturers, which are being passed on to add-in board partners. Since higher-end cards use more VRAM, the price differences are more pronounced.
Sources:
Tom's Hardware, VideoCardz
The 8 GB edition of the RTX 5060 Ti was priced at $470 and has now risen to $530, reflecting a 13% increase. The most significant change occurred with the 16 GB version of the RTX 5060 Ti, which jumped from $570 in July to $805 in August, a 39% increase. The RTX 5070 experienced a similar percentage rise of 36%, going from $660 to $900. The RTX 5070 Ti remained steady at $1100, while the RTX 5080 saw a modest 3% increase from $1462 to $1500. The flagship GeForce RTX 5090 recorded a 9% increase, moving from $4300 to $4700.When compared with the manufacturer's suggested retail price (MSRP), the situation becomes even more striking. As indicated by the table, the RTX 50 series is now selling significantly above the MSRP that NVIDIA still officially lists on its website, with the flagship GeForce RTX 5090 commanding a median price that is a staggering 135% above MSRP. Much of this discrepancy is due to significant pricing adjustments by memory manufacturers, which are being passed on to add-in board partners. Since higher-end cards use more VRAM, the price differences are more pronounced.


195 Comments on NVIDIA RTX 50 Series Median Prices Jump Up to 41% in August, with MSRP Now a Distant Dream
AI in specialized fields like medical science, or logistics is important, but it isn't to the degree that people like scam altman and the leather jacket man are telling us it is.
Eight years later, I must concede that I find his take vindicated. The GPU I've opted for, AMD's contemporary Radeon VII, has been out if driver support for more than a few years now, its performance is... well, how should I put it? Sorely lacking? Bugs that existed for over half a decade have never been resolved, and feature-wise, it's a time-capsule of a GPU owed to obsolete driver branch that goes no further than the tech available in mid-2023 minus all the optionals that AMD never supported.
In the meantime, Turing has outlasted RDNA 2, and continues to receive most of Nvidia's features with comprehensive care regarding API extensions, basically whatever it didn't get was purely over hardware limitations. The 2080 Ti is still a decent GPU today, Titan RTX is fancy and powerful enough to actually still earn a place in the middle of the pack without feeling too much shame. More importantly, midrangers like the RTX 2070 series have aged well enough to still comfortably fit in the entry range nowadays, a 2070 is more or less equal to the Steam Machine's GPU in terms of performance, with the added benefit it's actually still maintained.Moore's Law has slowed significantly since then. While there is still room for GPUs to grow, owed to ever faster memory and the high parallelism of the processor type, this has inevitably meant that in order to gain such drastic performance increases, the complexity of the hardware has also greatly increased alongside it.Technically, the last generation that lacks RT hardware is Volta, not Pascal, although the GV100 was an incredibly expensive data center grade chip that was never used in gaming segment GPUs. The R580 branch will be maintained until 2028, in a similar support scheme to AMD's 25.10 driver branch for RDNA/RDNA 2, with security and minor updates provided as the market demands.
AI is wrong here, btw, GP102 turned 10 years old last week.
AMD shot themselves in the foot when they said RDNA2 would be cut off (they're good at that), but even it will receive FSR4. Why it took so long to confirm that, I don't know. AMD's marketing is garbage. I'd hardly want a RTX 2000 series or any first gen tech. It aged poorly compared to 3000 onward. Same with RDNA1.
As far as Vega goes, I'd rather AMD have made the rumored "Big Polaris" instead. I honestly thought Polaris was better than Vega.
That's a long way of saying the EiC of a supposedly reputable site shouldn't be posting opinion pieces like that. Gamers Nexus ripped him a new one for that partly because he passive-aggressively went after the writer who wrote the opposite viewpoint.
And wrong, VII was always marketed as a gaming GPU, and in fact even pitched to be a slightly higher end offering compared to the 5700 XT. From day one. It had pure gaming drivers (unlike Frontier), and it had no features from the Radeon Pro line. Eventually AMD released a Pro VII which is a completely different card, for example, gaming VII had PCIe Gen 4 disabled while Pro supports it. The only problem is that it was at the absolute limit of scaling, and given the radical differences between it and RDNA and the hardware occupation mess that affected GCN, AMD never invested fully into it, the product was quickly discontinued and driver support very lukewarm for the next couple of years. It went fully EOL in less than four years, from launch to the final driver branch release.
As for FSR 4 reaching RDNA 2? Too little, too late. It's by 2027, if they deliver on that promise. And that promise was only made because the community lashed out violently at them. AMD never had the intention of allowing FSR 4 on RDNA 2, even though everyone knew from day one that it worked.My reply to this actually bolts onto the original point: Turing actually could RT very well. TU102's RT performance was capable of roughly matching Navi 32's, a GPU a full four years newer. Let's use the latest TPU 7800 XT review as a benchmark, the 2080 Ti had 84-86% of an aftermarket 7800 XT's RT performance:
Consider that it is not the full core nor does it have full memory bandwidth available, let's add roughly 10% and go with the Titan RTX. While it was $2500 indeed, it still had more memory (24 GB) and roughly the same RT performance (~95%) as a 7800 XT. When it came down to it, Turing's high pricing is essentially the cost of early access into technology that would only be accessible years into the future. When Nvidia released the RTX 2080 and 2080 Ti, the best GPU AMD had on offer was still the RX Vega 64.
The RTX 5090, despite being a substantially cut down GB202, is proof that technology has advanced, it does provide twice the performance of the competition, after all. The catch is that Nvidia wasn't able to produce the enormous performance gains previously seen in earlier generations without creating a very complex, and very expensive product (even before the market went belly up), AMD on their side simply couldn't justify investing in this market given their low market share, and Intel's still technologically unable to create a product at that level.
There is speculation FSR4 was being withheld because of Sony, for whatever that's worth. And it wasn't known from day one, it was known after the leak. The fact that it became available earlier than expected for RDNA3 because of the Steam Machine shows it wasn't a technical reason. Not a good look at all I agree.
Nvidia got it right by supporting FP8 earlier, while AMD was focusing on FP64 (and does well there). They seemed more focused on CDNA than RDNA and with regard to profitability that made sense. It did them no favors in market share though. Hell, it seems we are agreeing more than disagreeing. Hopefully AMD tries again on the high end next gen and we get some decent competition. With the demand for AI though, I doubt prices will lower much.
Which was then upgraded to this:
Eventually Nvidia dropped the brand altogether beginning with Ampere, when they introduced the 90 tier. Which was just around the time I was becoming increasingly frustrated with AMD's handling of their drivers (at this point I had been a Vanguard beta tester for over two years - it's been eight now?). Then Adrenalin 2020 drivers happened, I threw the towel and that rig became this:
I've stuck to Nvidia since. Anyway, back on subject, 90 tier GPUs don't offer the "benefits" from Titan (which are basically just having some of the enterprise driver's optimizations for a few esoteric formats that will make some mostly GL applications run faster, even though they use GeForce drivers), so they had stopped being marketed for gamers a couple of years prior.
VII was indeed used a lot for crypto, because its memory was lightning quick. I sold mine to a guy that was probably doing crypto at nearly twice what I had paid for it a year earlier, I distinctly recall shipping it out to a guy who lived in a street that bore his own family's name in some ridiculously wealthy area, that stuck to me for years
Off topic, how do you like that sound card? It's been awhile since I've had a dedicated sound card and have been using onboard audio. I used to have one of those Audigy ones but it crapped out after 10 years or so.
richg42.blogspot.com/2014/05/the-truth-on-opengl-driver-quality.html
After OpenGL, then it was time for the DirectX 9-11 driver to be redone. AMD's gutted and replaced most of their proprietary driver code by now, the decision to split RDNA and RDNA 2 is because those were kept on an older base compared to the newer cards. That's why you're seeing massive increases in quality and performance as of late, baggage had to be dropped and I actually forgive them for the most part (not for RDNA 2, though). Unfortunately there are still many concerns with keeping compatibility which is why they've struggled to make progress on adding new features to the driver.
SB Z treated me well over the years, I passed it onto my brother 6 years ago and he still uses it in one of his machines. I retired it when I purchased the NU Audio. Shame EVGA stopped manufacturing them, they were great.
The dx11 update was before open gl.
www.amd.com/en/resources/support-articles/release-notes/RN-RAD-WIN-22-5-2.html
www.amd.com/en/resources/support-articles/release-notes/RN-RAD-WIN-22-7-1.html
Like with fsr4 there was a bit of a fuss from 5000 series users and the optimizations came to those cards as well with this driver.
www.amd.com/en/resources/support-articles/release-notes/RN-RAD-WIN-23-7-2.html
As always Vega was left behind :(
Some people built their PCs this time (because they WANT AND/OR NEED one RIGHT NOW) and like it to be "good specs" and they can afford 1200 for GPU only. I really though call "idiots" these who got **90 series cards for solely gaming purposes.:)
So you bought what 3 gpus? At a total cost of what? I can't make sense of your rambling
FE cards always were artificially limited, still kinda pathetic since Nvidia could launch as many FE cards as they wanted, they could even buy a memory factory to alleviate the shortages they're making a significant contribution to with keeping the AI bubble going.