Saturday, October 3rd 2026
NVIDIA Raises Shield TV Pro Price to $299, Discontinues Standard Shield TV
NVIDIA has raised the price of the Shield TV Pro from $199.99 to $299.99, effective October 2. The streaming box launched in October 2019 at $199.99 and held that price for almost seven years. Earlier this year, NVIDIA promised to keep updating the Shield TV, with hardware engineering SVP Andrew Bell saying the company had no plans to abandon it anytime soon. NVIDIA has also stopped making the standard, tube-shaped Shield TV, which had reportedly been out of stock for months. That leaves the Pro as the only Shield model in production. NVIDIA confirmed both changes in a statement. Here's what the company said:
Source:
NVIDIA
Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry. We've also stopped producing the standard SHIELD TV model as we focus on production for SHIELD TV Pro.The hardware itself is unchanged. The Shield TV Pro still uses the Tegra X1+ chip with 3 GB of RAM and 16 GB of storage, and it supports 4K HDR with Dolby Vision. The increase doesn't seem limited to the US either, as the price reportedly went up by €100 to €299 in the Netherlands and Belgium. The new price is already showing at Amazon and Best Buy. As for NVIDIA's reasoning, it's what we have come to expect in 2026. Supply of older memory types such as DDR4 and LPDDR4 has been tight since late 2025, and the memory industry itself seems to be going through a crisis with no near-term solution in sight. NVIDIA hasn't announced a successor to the NVIDIA Shield TV.

68 Comments on NVIDIA Raises Shield TV Pro Price to $299, Discontinues Standard Shield TV
Um, no.
Where the newer Amlogic chips (like S905X4 on the RockTek/Homatics) pull ahead isn't gaming, it's modern media decoding: native hardware AV1 decode, full profile Dolby Vision FEL without red push issues, and much cooler thermals under 12nm vs the old 20nm/16nm Tegra.
So it really comes down to use-case: if you want local emulation and retro games, Tegra wins hands down. If it's strictly a dedicated media streamer for modern codecs and AV1 web feeds, the newer silicon handles the video pipeline with way less power and modern codec support.
@chrcoluk Yeah, Homatics, RockTek, and Dune HD are mostly well known in the home theater and CoreELEC/Kodi niche rather than mainstream big-box retail, though SEI Robotics actually manufactures the reference Google TV boards for most of them under the hood.
I reiterate that you really should head over to AVSforum to learn more about all of this. It's a whole new world most people consider themselves tech experts have no clue about. I myself only learned about all of this earlier in the year.
Are you done with your off topic, ego-flex nay-sayer trolling? We get it, you don't like the Shield. Move the heck along.
The Shield is still an absolute workhorse for Plex server duties, lossless audio passthrough, and snappy navigation, but for purists chasing 1:1 UHD disc playback fidelity, the lack of modern dual-layer processing and hardware AV1 decode is why many home theater enthusiasts have shifted local playback to newer dedicated boxes.
There's literally an entire community of developers and users dedicated to this topic.The only other person on the thread discussing DV7 FEL agrees 🤷♂️ You're choosing to be ignorant of the years of research and FLOSS development into moving DV7 FEL playback beyond just 4K Blu-ray players, as well as the fact that there are players that currently support it and the Shield simply doesn't.
1. The 1% Dedicated Home Theater Enthusiast: If you have a dedicated AVR/processor setup, high-end calibrated OLED or projector, and a NAS loaded with 60-90GB UHD Remuxes, lossless TrueHD/Atmos bitstream passthrough is non-negotiable. For that specific user, the debate between the Shield and something like an S922X-J box running CoreELEC with full dual-VPU FEL reconstruction is a legitimate talking point because they want 1:1 bit-accurate parity with a physical Panasonic UB820.
2. The 99% Commercial Streaming Reality: For mainstream OTT streaming (Netflix, Prime, Disney+, Apple TV+), the Shield's hardware is severely showing its age. Commercial streaming services exclusively deliver Dolby Vision Profile 5 or 8 with lossy E-AC-3 Atmos, and increasingly encode in AV1. The 2015-era Tegra architecture lacks hardware AV1 decoding, doesn't support HDMI 2.1 QMS (Quick Media Switching for zero-blackout frame rate matching), and has a sluggish Android TV 11 UI compared to modern alternatives.
Raising the MSRP to $299 for a decade-old SoC without updating the silicon is what stings. The Shield earned legendary status because Nvidia supported it for 8+ years, but paying $300 in 2026 for a streaming box that can't hardware-decode AV1 YouTube or modern streaming codecs makes it a very tough sell outside of dedicated Plex/local media setups.
I wouldn't buy an Nvidia Shield because doesn't solve in any of my needs.