Other World Computing (OWC), a leading zero emissions Mac and PC technology company, today introduced the OWC Mercury Helios+E2 Thunderbolt SSD Solution. The bootable 'all-in-one' storage performance and expansion solution offers owners of Thunderbolt technology enabled Macs and PCs sustained read/write data throughput up to 617MB/s from up to 960GB of OWC Mercury SSD capacity; two Thunderbolt interfaces for connecting multiple Thunderbolt devices; and two eSATA 6Gb/s expansion ports for connecting up to an additional 32TB or more of external storage/backup capacity.

By far the most comprehensive expansion dock we've come across, the Echo 15 from Sonnet plugs into your MacBook's 10 Gb/s Thunderbolt port, and then productively uses that bandwidth to hook you up with 15 connectivity options. These include a 3.5-inch SATA 6 Gb/s internal drive bay (2 TB HDD optional), a slimline optical drive (options include DVDRW and Blu-ray writers), two eSATA 6 Gb/s ports, 4-channel HD audio, four USB 3.0 SuperSpeed ports, gigabit Ethernet, and FireWire 800, each device is Mac OS X compatible. The device features two Thunderbolt ports, so it can be daisy-chained with other devices. Prices start at US $399.95.

Pioneer rolled out a sleek new portable Blu-ray XL drive compatible with Macs, the BDR-XU02JM. Measuring 133 x 133 x 12 mm (WxDxH, without stand), and measuring 245 g, the drive stays slim thanks to its slot-in disc loading mechanism, which along with the silvery metal body, complements the new breed of ODD-less MacBooks.

The BDR-XU02JM from Pioneer can write single- and double-layer BD-R discs at speeds of up to 6X; triple- and quadruple-layer ones at 4X; BD-R (LtH) at 6X, single-, double-, and triple-layer BD-RE discs at 2X, DVDs up to 8X, and CDs up to 24X. The drive uses a single USB 2.0 cable for both host-connectivity and power. It features a 4 MB buffer. It is slated for later this month, beginning with the Japanese market.Source: Hermitage Akihabara

Apple is making the MacBook Pro with Retina display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128 GB of flash, and $1,699 for a new 2.6 GHz processor and 256 GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16 GB of memory. Apple today also announced that the 13-inch MacBook Air with 256 GB of flash has a new lower price of $1,399.

Singapore based Strontium Technology launched premium solid metal USB drives called Ammo. The new Ammo USB Flash Drive with a shiny metallic lustre is available in gold and silver colour finish. The gold finish drive is actually plated with real 24 carat gold giving it a rich appearance.

Ammo Flash drive comes in a sturdy brushed metal casing with a sleek look keeping in mind the demands and requirements of discerning users who want a high quality and high class product. The sleek and robust design works not only with Windows platform desktop PC, notebook PCs and Apple iMac and MacBook as well. The highest quality NAND flash memory component used in the Ammo USB drives offer maximum reliability and sustained fast data transfer rates.

Freecom launched the Mg line of external hard drives with Thunderbolt and USB 3.0 interfaces. While either interfaces are fast enough for the roughly 100 MB/s hard drive with 1 TB capacity, the point behind the design is probably to cater to both 2011-'12 Macs/MacBooks with Thunderbolt minus USB 3.0, and the more recent Macs with it. The drives come pre-formatted with the HFS+ file-system. The drive bagged this year's Red Dot design award thanks to its classy magnesium alloy chassis. Measuring 129 x 81 x 15 mm (WxDxH), the drives weigh about 175 g.

In the coming years, Apple could end its partnership with Intel for supply of CPUs, according to a Bloomberg report, citing Gartner research. The company plans to make a transition from x86 to ARM for its Mac product line, which includes MacBook Pro, MacBook Air, iMac, and Mac Mini. Such a transition would be similar to the one Apple took from PowerPC to x86 machine architecture, across 2005-06. According to the report, Apple's engineers are confident of designing an ARM-based chip of their own that's powerful enough for mainstream personal computing on Mac products. Apple's engineers foresee a convergence of technologies between mobile devices (such as the iPhone and iPad), and Macs. Currently, Apple designs its own processors for iOS devices, which are ARM-based.Source: Bloomberg

Apple's new iMac and MacBook Pro owe their sleek, slim design to the lack of optical drives, a feature consumers found very much wanting, which can still be overcome using external USB optical drives. In an interview with Tom's Hardware, Apple senior VP of global marketing, Phil Schiller stressed the importance of letting go of optical drives. "These old technologies are holding us back. They're anchors on where we want to go," he said. "We find the things that have outlived their useful purpose. Our competitors are afraid to remove them. We try to find better solutions - our customers have given us a lot of trust. In general, it's a good idea to remove these rotating medias from our computers and other devices. They have inherent issues — they're mechanical and sometimes break, they use power and are large. We can create products that are smaller, lighter and consume less power."

On how newer media like Blu-ray don't quite make optical drives an obsolete component, given that it's fast taking over as the mainstream physical home video medium, Schiller said that customers have stopped asking Apple for Blu-ray drives, and that it comes with its own set of issues that make it unfit for desktops and notebooks. "Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology…So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks." Apple, with its iTunes service is one the leading digital content distribution businesses, including movie rentals and purchases.Source: Tom's Hardware

WD, a subsidiary of Western Digital Corporation, today announced that it has added the USB 3.0 interface to its line of My Passport for Mac portable hard drives and increased capacity for Mac computer users up to an unmatched 2 TB. Popular among students and other Mac users who take their digital content everywhere, the My Passport for Mac with USB 3.0 allows users to quickly and conveniently take advantage of the faster transfer speeds USB 3.0 provides when connecting the drive to their MacBook computer or MacBook Air computer with that interface.

While continuing to provide a sleek and slim design, the My Passport drive also has been a favorite among consumers and professionals who have safety and security at the top of the list of requirements for portable drives, which is why the My Passport for Mac includes password protection and hardware encryption features to protect content from unauthorized use or access. The My Passport for Mac drive is also compatible out of the box with Apple Time Machine for easy backup to further protect valuable files.

Intel plans to standardize SSD specifications for its Ultrabook platform, which would steer it toward slimmer, faster Ultrabooks. The company plans to invite a large number of industry players, including NAND flash memory makers SanDisk, Micron, and Samsung, for discussions into what is known as Next Generation Form Factor (NGFF), a new SSD form-factor derived from mSATA (think Apple's SSD form-factor found in the MacBook Air).

Intel is in a bit of a hurry with its NGFF SSD plans because the current mSATA form-factor poses limitations, including limited PCB area, in which a limited number of ONFI channels can be wired out. NGFF most likely is mSATA with greater PCB area, allowing the same number of ONFI channels as 2.5-inch SSDs, with the latest generation of controllers and toggle-NAND flash memory. NGFF doesn't increase the thickness of the SSD compared to mSATA, but merely elongates it (again, similar in form to Apple's SSD specifications). Five length standards are being discussed between Intel and Ultrabook partners.Source: DigiTimes

Apple today announced financial results for its fiscal 2012 third quarter ended June 30, 2012. The Company posted quarterly revenue of $35.0 billion and quarterly net profit of $8.8 billion, or $9.32 per diluted share. These results compare to revenue of $28.6 billion and net profit of $7.3 billion, or $7.79 per diluted share, in the year-ago quarter. Gross margin was 42.8 percent compared to 41.7 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter's revenue.

The Company sold 26.0 million iPhones in the quarter, representing 28 percent unit growth over the year-ago quarter. Apple sold 17.0 million iPads during the quarter, an 84 percent unit increase over the year-ago quarter. The Company sold 4.0 million Macs during the quarter, a two percent unit increase over the year-ago quarter. Apple sold 6.8 million iPods, a 10 percent unit decline from the year-ago quarter.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today the OWC Mercury Aura Pro Express/Mercury Aura Envoy as the industry's first high-performance Solid State Drive upgrade and bus-powered enclosure bundle for 2010-2011 MacBook Air computers. Representing a 'Dream Team' of performance and convenience, the Mercury Aura Bundle includes a Mercury Aura Pro Express SSD that offers nearly 8x the factory maximum storage capacity along with extreme data rate speeds up to or exceeding 500 MB/s - representing up to 68 percent faster real-world speed than the factory Flash SSD. After installing the Aura Pro Express in the MacBook Air, the factory SSD is easily converted into an external storage solution inside the Mercury Aura Envoy to complete the two-in-one storage upgrade.

Pioneer Electronics (USA) Inc. continues to expand its line of USB-powered computer speakers with the introduction of the S-MM251. The new model offers a built-in audio DAC and a cool bass-reflex enclosure designed to enhance lower bass frequencies. The S-MM251 is designed to connect quickly to virtually any laptop computer, delivering significantly increased audio output and better sound quality.

“With more consumers watching movies and listening to music on their laptop computers, we think the sound level from the laptop should match the demands of these sources,” said Chris Walker, director AV marketing and product planning for the Home Electronics Division of Pioneer Electronics (USA) Inc. “The new S-MM251 not only improves audio output, but it’s also very convenient to use with a simple plug-in through a USB port, without the need for AC power or batteries.”

Akitio, a leading manufacturer of storage solutions, announced today the release of the Neutrino U3+ laptop hard drive enclosure to the company’s ever-expanding product line. With the news of Apple’s integration of USB 3.0 to the MacBook Air and MacBook Pro, the Neutrino U3+ is ideal for Mac users, as well as audio and video professionals, looking for a portable, speedy storage solution.

Akitio’s Neutrino U3+ is encased in a portable aluminum enclosure and was created for ease of use and the latest 2.5” SATA hard drives. By combining USB 3.0 SuperSpeed technology with FireWire 800, Neutrino U3+ provides two of the fastest transfer speed combinations available.

Apple today updated MacBook Air with the latest Intel Core processors, faster graphics and flash storage that is up to twice as fast as the previous generation.* MacBook Air is the ultimate everyday notebook, and with new lower prices it is more affordable than ever. The current generation 13-inch and 15-inch MacBook Pro have also been updated with the latest Intel Core processors and powerful discrete graphics from NVIDIA. Apple’s popular AirPort Express has been redesigned to include features previously available only in AirPort Extreme.

“Today we’ve updated the entire MacBook line with faster processors, graphics, memory, flash storage and USB 3 connectivity,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve made the world’s best portable family even better and we think users are going to love the performance advances in both the MacBook Air and MacBook Pro.”

RunCore, the leading manufacturer of high-performance and rugged solid state drives (SSDs), today introduced their latest consumer-grade SSD for ultrabooks and MacBook Air, the Rocket Air SSD.

As moderns laptops are designed ever thinner and lighter to be more energy-saving and easier to carry, demand for improved storage performance is also increasing at the same time. In order to deliver both these advantages, the RunCore Rocket Air SSD is ultra-thin in size, yet provides superb performance. With its internal MLC flash and consumer-grade operating temperature, the RunCore Rocket Air SSD is particularly targeting thin laptops like ultrabooks as well as MacBook Air.

Owing to an overhaul of the MacBook Pro to the "wedge-shaped" design in use by its MacBook Air family, Apple is reportedly seeing labour shortages by its suppliers, due to strong demand by Apple. It is even reported that some of these suppliers are outsourcing portions of their processes to meet shipment schedules. It is unusual for suppliers (ODMs and OEMs) to see labour shortages this time of the year (May-June), due to a traditionally slow season, however, Apple strong orders from Apple's new MacBook are leaving many upstream makers unable to satisfy demand. According to sources, it is likely that Apple launches its new MacBook line in July.Source: DigiTimes

In a bid to turn up the heat in the crucial $500-$1000 market segment, Apple is on the verge of launching a new $799 MacBook Air variant. The new variant's introduction is strategically timed to dampen Intel's Ultrabook platform launch. Despite high material costs, Intel is aggressively pushing for its Ultrabook ecosystem partners to come up with products as low as $799-$699. OEM majors believe that Ultrabook's success could be limited till the launch of Windows 8 operating system. Intel set aside close to $400 million to construct the Ultrabook ecosystem, including $100 million in setting up an application store. With MacBook Air being an already established brand, Apple is looking to capture the $799 price-point.Source: DigiTimes

ORICO is working on a new line of slimline docks for Intel Ultrabook and Apple MacBook Air, which expand USB connectivity and provide an additional display output. Available in carbon black and white, the docks include a USB 3.0 hub with as many as five downstream USB 3.0 ports, a DisplayLink video adapter with DVI and HDMI output, and a gigabit Ethernet interface. The dock probably includes NAS functionality with mass storage devices attached to its USB ports. On top of all these, the dock includes fans to let it perform its primary function of cooling the Ultrabook or MacBook Air.Source: Expreview

Apple wants to hold patents to the wedge-shaped design of its MacBook Air, and an interesting technique to adjust OLED display brightness. The application for this patent passed through USPTO, on Thursday. The application describes claims over "wedge shaped top case", with a lid hinged to a base. The wedge-shape contributes to the user’s impression of a device, its lightness, and its durability. Apple's MacBook Air bears this design, and reports indicate that so will the upcoming MacBook Pro series. Wired.com opines that the move is to block out partners of Intel's Ultrabook ecosystem from imitating the design.

Another more interesting patent application for a technique to adjust brightness of OLED displays. None of Apple's products, not even the iPod Nano, feature an OLED screen, yet Apple is frantically applying for the patent. While conventional LCD panels use an augmented illumination source (such as LED or CCFL), in OLED displays, there is no external illumination, and hence adjusting brightness is very tricky from a technical standpoint. The method Apple described in its patent claim consists of converting an image (frame) on a logarithmic scale along the palette, dimming it, and then displaying that dimmed frame. This patent could prove valuable for Apple, as the industry is beginning to transition from TFT-LCD to OLED flat-panel displays.Source: Wired

Cooler Master, an industry leading chassis, thermal solution, peripheral, and accessory manufacturer today announces a visually alluring new piece of functional art, the ARC MacBook Pro and iPad stand. Draw attention to your beautiful pieces of technology with this new multipurpose stand.

With significant growth in demand for NAND flash memory, with the advent of Intel's Ultrabook form-factor, and the transition of Apple's MacBook range to slimmer form-factors that could raise demand of solid-state storage, memory makers are stepping up production of NAND flash memory. Samsung recently announced the setting up of a 12-inch NAND flash wafer production facility in China. In response to this, the other major Korean memory-maker, Hynix, indicated that its plant located in Wuxi, China, will switch from producing DRAM to NAND flash. This switch seems short-term and Hynix plans to expand the plant later, to accommodate NAND flash production. Hynix is currently a much smaller player in the NAND flash industry than Samsung.Source: DigiTimes

ASUS Zenbook is perhaps the closest the Ultrabook has gone to Apple's MacBook Air in terms of features and aesthetics. Its makers are saving its successor for the Computex spotlight. It is reported that the second-generation Zenbook will be driven by Intel "Ivy Bridge" Core processor, its compatible 7-series platform, and NVIDIA GeForce GT 640M discrete graphics. It will feature NVIDIA Optimus technology that marshals graphics loads between the discrete GPU and Intel HD 4000 graphics, to minimize power draw when on light graphics loads.Source: VR-Zone Chinese

Mach Xtreme Technology Inc., a worldwide leader in top performance, high reliability and user-friendly designed PC components, today unveiled Kapsling Series External Enclosure offering MacBook Air 2010/2011 users unmatched convenience.

Mach Xtreme Technology MX-KAPSLING external enclosure is compatible with stock MacBook Air 2010/2011 low-profile SATA SSDs offering users flexibility, reliability and fast data transfer speed thanks to USB 3.0 connectivity. MX-KAPSLING is perfect for adding more storage space to your notebook and freeing-up space on your internal SSD. The USB 3.0 interface supports quick and reliable data transfer to and from any desktop or notebook. The solid aluminum body design is effective against any external shock and offers excellent heat dissipation.

Apple is reportedly toying with the idea of a slightly bigger MacBook Air. This report comes in the wake of several others, pointing that the MacBook Pro of the future will look increasingly like the MacBook Air. Apple is considering this new, big MacBook Air to fully enter the Asia PC market, sources told DigiTimes. 14-inch notebooks are preferred more in the Asian markets, while European buyers, for instance, prefer 15-inch (or bigger) ones. The screen resolution of the new 14-inch MacBook Air is not known. The current biggest model in the series, the 13.3-inch one, packs 1440x900 pixels.Source: DigiTimes